AA Credit Union

Cents-Fall 2017

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22 | | Fall 2017 laine King has just returned from a trip to Miami from her native Peru, but she's on her way to speak to local, school-age kids attending a money camp sponsored by Branches, a nonprofit that houses and operates the United Way Center for Financial Stability. She rarely turns down such invitations. "It's my way of giving back," says the energetic financial expert, motivational speaker and book author, who sounds passionate about the power of reaching the younger generations. "When I teach children about the proper value of money, parents feel more motivated to lead by example with better financial planning," she says. She teaches them financial basics. For instance, in one of her books. she explains why it's better to invest a little of what you have for the possibility of a return — you can grow more trees with more fruit if you plant seeds, versus throwing them away. Her principles are based on using, saving, growing and sharing. When King moved to the United States, she worked in the financial sector for years before she founded Family and Money Matters Institute™. A family business advisor and Certified Financial Planner whose books range from Family & Money Matters: Life Lessons for the Next Generation (Kabraah Publishing, 2010) to financial self-help books written in Spanish, King strives to educate families in the U.S. and South America about smart financial habits. "This is what I do: teach people the value of money," she says, and she doesn't mean that 10 dimes equal a dollar. She shows them that money has value because it can mean dreams realized, or aspirations reached. If kids and their parents understand that, they have the motivation for mastering day-to-day budgeting and adopting saving strategies that will keep them debt-free and ready for the unexpected — not to mention for college costs and retirement. After all, financial well-being goes a long way toward determining the security of a family — and ultimately, its happiness quotient. "Studies have shown that once a person can cover their basic needs, the additional satisfaction metric does not increase at the same rate as the growth [of their income]," King says, explaining that while buying a Rolls-Royce might make a wealthy business owner happy, being able to attend a community college for just $1,400 per month might bring the same level of happiness to an aspiring student. In other words, happiness doesn't come from the amount of money, but the ability that the money gives you to achieve goals you've set. Those can differ for every family, and if you set realistic goals based on your financial situation and then achieve them, happiness can be yours.

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