Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
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12 UCW NOVEMBER 9-15, 2016 WWW.UPANDCOMINGWEEKLY.COM EVENTS EVENTS On Nov. 17, Methodist University is set to host the Second Annual Reeves School of Business Symposium and Awards Dinner at Embassy Suites Fayetteville/Fort Bragg. This event is a combination of the previous Center for Entrepreneurship's Fall Symposium and Spring Entrepreneurial Leadership Summit. "I love this event," said Methodist University Center for Entrepreneurship Assistant Director Pam Biermann. "It brings community leaders together to join with Methodist University in sharing our desire to build up our community through guest speakers to give us new ideas and foster collaboration with each other. This year we are adding an hour of networking. The event is from 6:30-8:30 p.m., but we are opening the doors at 5:30 p.m." Jeremy Miller, author of Sticky Branding is the keynote speaker. His speech is titled "Sticky Branding: How to Win When the Rules Keep Changing." Miller's knowledge on this topic comes from firsthand experience. When his family's business nearly failed, Miller took a hard look at the way they did business. He found the problem was not the people or the processes; it was the brand. Since then, Miller and his team have studied hundreds of companies to learn how businesses grow brands that people recognize and remember, or "sticky brands" in Miller's terms. He's spent more than a decade conducting research and helping businesses develop their own sticky brands. "Our keynote speech is on a topic I don't think we have ever covered — and that is branding. Marketing has changed so much over the past 20 years. A lot of businesses are struggling with how to have a brand that people will remember long term and seek when they need your service," said Biermann. "The traditional sales staff idea doesn't work like it used to — even social media is limited in what it can do for a business. Jeremy Miller offers interesting insights. He asked to be in contact with some business leaders in town that he could interview. He called and talked to them about advantages and challenges of the local business community and is customizing his talk to that." The keynote speech is just one part of the evening's programming though. Seven people will be honored. The event website explains the awards to be presented that evening, which include: the Alumni Business Person of the Year, which goes to a Methodist University graduate; Entrepreneur of the Year, which goes to a risk-taker in the free enterprise system: a person who sees an opportunity and then devises strategies to achieve specific objectives; the Business Person of the Year, which goes to an executive for their contributions to the local business community as well as the civic and cultural community. The Greater Good Award is given to a professional who has shown kindness, charity, humanity, love, and friendship to his/her associates The Small Business Excellence Award will go to a business with fewer than 300 people that generates less than $15 million a year. Other things considered for this award include the creativity of the business, the uniqueness of the product, the employees' welfare and the contributions of the business to its community. The Silver Spoon honoree is someone who has originated and built a successful business recognized for its uniqueness in planning, production, or some other aspect of its operation. The Outstanding Woman Entrepreneur must be a North Carolina resident who owns, has established, or manages a small business. The Outstanding Woman Entrepreneur of the Year Award committee will also consider the individual's creativity, innovativeness and personal contributions to and involvement with the community. To find out more about the event or to purchase tickets, visit http://www. methodist.edu/rsb-symposium. The 2016 Community Homeless & Hunger Stand Down Planning Committee presents the annual Homeless & Hunger Stand Down on Friday, Nov. 18 from 9 a.m. -1 p.m. at the VFW Post 6018 located at 116 Chance St. in downtown Fayetteville. "This event was established about 15 years ago by the Human Relations Commission," said Crystal Moore-McNair, coordinator of the 2016 Community Homeless & Hunger Stand Down. "At that time, things were going on in our community, such as study circles, and they were trying to plan an event in which all different faiths could plan together as one to give back to the community." Moore-McNair added that this is the 16th annual year with a couple of name changes during the past few years. The stand down will include free haircuts, clothing, lunch, flu shots by Walgreens' Skibo Pharmacy, personal hygiene kits, prescription assistance, job placement assistance, health and dental screenings, veteran assistance from the VA Medical Center, housing assistance, educational assistance, affordable health care and much more. A prayer tent has been added this year for prayer and counseling. Better Health will conduct blood pressure screenings. The Salvation Army will provide the hot meal. Second Harvest Food Bank will be on hand to provide bags of groceries for individuals in need. Cape Fear Regional Bureau will perform HIV/AIDS testing. Different agencies will be on hand to share their knowledge and services to participants. "There is a whole lot going on and many things will be happening on that day," said Moore-McNair. "We need volunteers to help us with the event this year." The mission of this project entails an organized effort of community representatives working together to provide health and human service access to Cumberland County residents in need. There are 35 agencies that participate annually with the Stand Down. Last year the event served over 350 veterans and 300 Cumberland County residents. This year's goal is to serve over 1,100 Cumberland County residents. "We are expecting more people this year due to the disaster of Hurricane Matthew," said Moore-McNair. "There will be more people in need of these services." "I look forward to doing this event every year," said Moore-McNair. "It is a joy to assist people in need." To donate nonperishable food, deliver it to the Second Harvest Food Bank. Free bus transportation will be provided by Fast Transit to and from the event. Checks can be made payable to Community Homeless & Hunger Stand Down at P.O. Box 303, Fayetteville, NC 28302. For more information, how to donate or to volunteer, email Crystal at crystalmcnair@unitedway- cc.org or call 483-1179. Methodist University Hosts Business Symposium by STEPHANIE CRIDER Homeless Hunger Stand Down at the VFW by SHANESSA FENNER Jeremy Miller, author of Sticky Branding, is set to be the keynote speaker. STEPHANIE CRIDER, Editor. COMMENTS? Editor@upandcomingweekly.com. 910.484.6200 DR. SHANESSA FENNER, Principal WT Brown Elementary School. Contributing Writer. COMMENTS? Editor@upandcomin- gweekly.com. 910.484.6200. Brad Loase Owner/Manager Peeca says: The Holidays are coming... Are you Ready? Call or email for details (910) 437-5959 • 815 Stamper Rd. • Fayetteville, NC 28303 brad.loase@expresspros.com UP & COM ING W EEKLY 'S