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Tuesday, January 4, 2011 – Daily News – 5B Investments place value of Facebook at $50 billion NEW YORK (AP) — An injection of cash that values Facebook at $50 billion will help it delay going public for at least another year, giv- ing the company breathing room to focus on long-term ambition rather than short-term profit. The infusion — $500 million from elite investment house Goldman Sachs and a Russian investor, according to a report by The New York Times — represents the most emphatic endorse- ment yet of Facebook’s potential to make money in online social networking. It places the company at twice the value of Internet giant Yahoo and about equal to what well-established names such as Boeing and Kraft Foods are worth on the open market. More important, it buys time for Facebook to keep its books private and not have to cater to the demands of the market. And it gives 26-year- old founder Mark Zuckerberg room to grow into his role as the public face of a multinational company. Zuckerberg is widely believed to be more comfortable operating behind the scenes, think- ing about technology and business, than engag- ing in public discourse, says Standard & Poor’s equity analyst Scott Kessler, who follows large Internet companies. ‘‘There is still some question whether he has the persona to be a public CEO and, if he does- n’t, would he be willing to cede control to some- one who does,’’ says Mark Heeson, president of the National Venture Capital Association, a trade group that represents firms that invest in startups. ‘‘That is probably an issue that Face- book’s board has been discussing for some time.’’ As it nears the seventh anniversary of its founding in a Harvard dorm room, Facebook is already slightly more mature than Google was when it went public, in 2004. At the time, investors placed Google’s value at about $24 bil- lion. By the time Google turned seven, in Septem- ber 2005, its market value had ballooned to about $90 billion, and the company wound up with $6 billion in revenue that year. Google, like Facebook, wanted to stay private as long as possible to avoid public scrutiny of its finances, investor complaints about its strategy and potential management distractions. The $50 billion is more than twice as much as the market’s valuation of Yahoo. It’s also worth more than eBay, but still less than Amazon.com — not to mention Google, which now stands at nearly $200 billion. Facebook has grown quickly as a business, even as it seeks to retain a startup culture, valu- ing innovation, hiring the smartest engineers from its neighbors and gobbling up small tech companies. It has swelled to more than 500 million users, about half of whom log in on a given day. Each month they share more than 30 billion links, notes, photos and other types of content. Face- book ‘‘Like’’ buttons are everywhere online. Facebook is free and makes money from sell- ing highly targeted ads. Investors are increasing- ly convinced it is destined to become a market- ing mecca. It has cemented its place as the king of social media, much as Google did for online search. The New York Times reported the investment over the weekend, citing unnamed people involved with the deal. Facebook and Goldman Sachs declined to comment Monday. Russian investor Digital Sky Technologies, which focuses on Internet properties, already has a 10 percent stake in Facebook, but the nod from Goldman Sachs is a sign of just how big the Palo Alto, Calif.-based startup has become even outside tech circles. Wedbush Morgan analyst Lou Kerner, who has been bullish on social media and Facebook in particular, says Facebook is well worth $50 billion. He says it’s still 15 percent less than the going rate on private stock exchanges such as ‘‘If I’m Facebook, I don’t think I ever want to go public.’’ Wedbush Morgan analyst Lou Kerner SecondMarket and SharesPost, where stock is generally sold by former employees or early investors in these companies. Kerner thinks the company could trade at $100 billion if it went public. Not that Facebook is in any rush. Zuckerberg has been coy about a possible initial public offering, recently telling CBS’ ‘‘60 Minutes’’ that he doesn’t see selling the company or going public as an end goal, as a lot of entrepreneurs seem to. That approach is ‘‘like you win when you go public. And that’s just not how I see it,’’ he said in the broadcast, which aired Dec. 5. There are many reasons for Facebook to put off an IPO, a big one being that it doesn’t need the money, as the latest investment shows. Com- panies go public to get access to capital, and Facebook clearly has access to capital, Kerner says. Going public is also a big time commitment for senior management — time they could oth- erwise spend running the company, he says. Zuckerberg has been deeply involved in Face- book since its founding and shows no signs of wanting to give that up to cash out. He’s even pledged to give away at least half of his wealth along with a slew of much older billionaires such as Carl Icahn and Barry Diller. And Facebook, which already faces govern- ment scrutiny for the way it handles the troves of personal information its users share, would be subject to even more poring eyes were it to go public, Kerner notes. ‘‘If I’m Facebook, I don’t think I ever want to go public,’’ he says. The company discloses very limited financial information now, but that could change if it hits 500 shareholders. At that point, Securities and Exchange Commission rule would require it to disclose more numbers, even if it doesn’t go public. It’s what happened to Google in 2004. Exactly how many shareholders Facebook has is not publicly known. The Times said Gold- man plans to try to circumvent the rule by count- ing itself as just one investor while pooling investments from thousands of its own clients. Separately, Facebook in 2008 created a restricted class of shares for new employees that can’t be sold until the company goes public. The SEC exempted these shares from the 500 limit. The agency is also looking into whether recent trading in private Facebook stock may be enough to require more disclosure. Facebook hasn’t said whether it is making money overall, though in 2009 it said it was bringing in more than it was spending. Research firm eMarketer estimates that Facebook generat- ed $1.29 billion in online ad revenue in 2010 and will rake in $1.76 billion in 2011. Digital Sky Technologies — together with sister company Mail.ru, which had its IPO in London in November — already owned about 10 percent of Facebook. A person answering the phone at the company’s office in Moscow said no one was available to comment. Microsoft also owns a small stake in Face- book. It invested $240 million in Facebook in 2007 in exchange for a 1.6 percent stake, at the time implying a valuation of $15 billion. Goldman Sachs, by cozying up to Facebook now, could be gaining an inside track to handle the eventual IPO, says Reena Aggarwal, a Georgetown University finance professor spe- cializing in investment banking and IPOs. ‘‘This looks like a very smart move by Gold- man because it helps them get their foot in the door,’’ she said. Oh Snap! The Daily News wants your photos: Cute kids, Adorable pets, Inspirational sights, Any shot you think readers would enjoy You might just see it in the Daily News Send pictures to editor@redbluffdai- lynews.com or drop off at 545 Diamond Ave. in Red Bluff. Include a caption. Legal Notices Legal Notices Legal Notices Legal Notices LEGAL NOTICE LEGAL NOTICE NOTICE OF TRUSTEE’S SALE TS No. 10-0122217 Title Order No. 100574248 Investor/Insurer No. 1704844026 APN No. 006-410-061 YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 09/06/2007. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PROCEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER." Notice is hereby given that RECONTRUST COMPANY, N.A., as duly appointed trustee pursuant to the Deed of Trust executed by CELSO LIRA, AND EVELIN O LIRA, HUSBAND AND WIFE, dated 09/06/2007 and re- corded 09/27/07, as Instrument No. 2007017778, in Book -, Page - ), of Official Records in the office of the County Recorder of Tehama County, State of Califor- nia, will sell on 02/01/2011 at 2:00PM, At the main entrance to the Tehama County Courthouse, 633 Washington Street, Red Bluff, CA 96080 at public auction, to the highest bidder for cash or check as described below, paya- ble in full at time of sale, all right, title, and interest con- veyed to and now held by it un- der said Deed of Trust, in the property situated in said County and State and as more fully de- scribed in the above referenced Deed of Trust. The street ad- dress and other common desig- nation, if any, of the real proper- ty described above is purported to be: 18470 WILDRIDGE ROAD, COTTONWOOD, CA, 96022. The undersigned Trustee disclaims any liability for any incorrect- ness of the street address and other common designation, if any, shown herein. The total amount of the unpaid balance with interest thereon of the obli- gation secured by the property to be sold plus reasonable esti- mated costs, expenses and ad- vances at the time of the initial publication of the Notice of Sale is $376,529.29. It is possible that at the time of sale the opening bid may be less than the total indebtedness due. In addition to cash, the Trustee will accept cashier’s checks drawn on a state or national bank, a check drawn by a state or federal credit union, or a check drawn by a state or federal savings and loan association, savings asso- ciation, or savings bank speci- fied in Section 5102 of the Finan- cial Code and authorized to do business in this state. Said sale will be made, in an ’’AS IS’’ con- dition, but without covenant or warranty, express or implied, re- garding title, possession or en- cumbrances, to satisfy the in- debtedness secured by said Deed of Trust, advances thereunder, with interest as pro- vided, and the unpaid principal of the Note secured by said Deed of Trust with interest thereon as provided in said Note, plus fees, charges and ex- penses of the Trustee and of the trusts created by said Deed of Trust. DATED: 12/29/2010 RECONTRUST COMPANY, N.A. 1800 Tapo Canyon Rd., CA6-914- 01-94 SIMI VALLEY, CA 93063 Phone: (800) 281 8219, Sale Infor- mation (626) 927-4399 By: - Trustee’s RECONTRUST COMPANY, N.A. is a debt collector attempting to collect a debt. Any information obtained will be used for that purpose. ASAP# FNMA3845672 01/04/2011, 01/18/2011 Sale Officer 01/11/2011, NOTICE OF TRUSTEE’S SALE TS No. 10-0125977 Title Order No. 100587361 Investor/Insurer No. 1700613806 APN No. 063-040-141 YOU ARE IN DEFAULT UNDER A DEED OF TRUST, DATED 01/24/2006. UNLESS YOU TAKE ACTION TO PROTECT YOUR PROPERTY, IT MAY BE SOLD AT A PUBLIC SALE. IF YOU NEED AN EXPLANATION OF THE NATURE OF THE PROCEEDING AGAINST YOU, YOU SHOULD CONTACT A LAWYER." Notice is hereby given that RECONTRUST COMPANY, N.A., as duly appointed trustee pursuant to the Deed of Trust executed by ROBBYN L GIBBS, A SINGLE WOMAN, dated 01/24/2006 and recorded 01/31/06, as Instrument No. 001902, in Book 2873, Page 083), of Official Records in the office of the County Recorder of Tehama County, State of Califor- nia, will sell on 02/01/2011 at 2:00PM, At the main entrance to the Tehama County Courthouse, 633 Washington Street, Red Bluff, CA 96080 at public auction, to the highest bidder for cash or check as described below, paya- ble in full at time of sale, all right, title, and interest con- veyed to and now held by it un- der said Deed of Trust, in the property situated in said County and State and as more fully de- scribed in the above referenced Deed of Trust. The street ad- dress and other common desig- nation, if any, of the real proper- ty described above is purported to be: 22735 CHARD AVENUE, GERBER, CA, 960359719. The un- dersigned Trustee disclaims any liability for any incorrectness of the street address and other common designation, if any, shown herein. The total amount of the unpaid balance with inter- est thereon of the obligation se- cured by the property to be sold plus reasonable estimated costs, expenses and advances at the time of the initial publica- tion of the Notice of Sale is $234,510.84. It is possible that at the time of sale the opening bid may be less than the total in- debtedness due. In addition to cash, the Trustee will accept cashier’s checks drawn on a state or national bank, a check drawn by a state or federal credit union, or a check drawn by a state or federal savings and loan association, savings asso- ciation, or savings bank speci- fied in Section 5102 of the Finan- cial Code and authorized to do business in this state. Said sale will be made, in an ’’AS IS’’ con- dition, but without covenant or warranty, express or implied, re- garding title, possession or en- cumbrances, to satisfy the in- debtedness secured by said Deed of Trust, advances thereunder, with interest as pro- vided, and the unpaid principal of the Note secured by said Deed of Trust with interest thereon as provided in said Note, plus fees, charges and ex- penses of the Trustee and of the trusts created by said Deed of Trust. DATED: 01/02/2011 RECONTRUST COMPANY, N.A. 1800 Tapo Canyon Rd., CA6-914- 01-94 SIMI VALLEY, CA 93063 Phone: (800) 281 8219, Sale Infor- mation By:Trustee’s Sale Officer RECONTRUST COMPANY, N.A. is a debt collector attempting to collect a debt. Any information obtained will be used for that purpose. ASAP# FNMA3847185 01/04/2011, 01/18/2011 (626) 927-4399 01/11/2011, Tehama County’s Personal/Professional Service Directory AT YOUR SERVICE! $ 9900 3 month Attorney Local Bankruptcy Attorney Jocelyn C. 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