Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
Issue link: https://www.epageflip.net/i/554633
16 UCW AUGUST 12-18, 2015 WWW.UPANDCOMINGWEEKLY.COM a BUREAU OUTLINES PROGRAM FOR 15/16 Each year, the Fayetteville Area Convention & Visitors Bureau (FACVB) outlines a Program of Work for the year ahead. Decisions for the FACVB Program of Work are based on market research, end-of-year conversion studies, visitor profiles and past results. The Program of Work outlines initiatives the FACVB plans to implement to fulfill the bueau's mission of positioning Cumberland County as a destination for meetings, tournaments and individual travel. The bureau's over- arching goals are to augment overnight visitation and deliver products that allow visitors to experience all of Cumberland County and all municipalities tourism assets. The Program of Work is divided into four sections: 1. Sales - focus on securing meeting and tournament business for Cumberland County. 2. Tourism - focus on securing leisure and group visitation for Cumberland County and developing products that encourage visitors to stay longer and experience more. 3. Communications - focus on securing earned publicity and promotion for Cumberland County tourism, maintaining a tourism web presence and research and technology initiatives. 4. Visitor Services - focus on servicing the visitor in Cumberland County by maintaining three local visitor centers with up-to-date information on tourism assets. WHAT'S ON OUR 15/16 AGENDA Here's a few highlights of our 15/16 work. - Attend 24 meeting, sports and leisure trade shows to to secure leads for future business for Cumberland County. - Distribute 20 e-promotions to travelers, meeting and tournament planners and members of the media. - Place ads in 25 leisure, meeting and sports publications. - Hold 6 sales blitz's in key North Carolina regions. - Manage monthly Friends in Tourism and Sales & Marketing Meetings to ensure partners are updated. - Expand research program to collect visitor data at key events. - Implement a comprehensive public relations plan. - Update our web presence to include revised Cultural Heritage Trails and an option to create a customized trail. The full Program of Work will be available soon on www.SocietyOfPatriots.com. ScoutLook FEATURED PRODUCT ABOUT THE AUTHOR: Melody Foote Director of Communications Fayetteville Area Convention & Visitors Bureau Liberty Point Bulletin With custom filtering options, user-specific recom- mendations and integrated GPS capabilities, Scout- Look provides users with on-the-go access to events, attractions, hotels, restaurants and other things around them, both on-base and off-base. For Military families and soldiers stationed on-base, ScoutLook offers directions, contact information and user reviews of all the Fort Bragg facilities, as well as integrated access to MWR's event calendar. When the "off-base" preference is selected, Scout- Look transforms into a pocket guide for civilian families and visitors to Cumberland County. More: www.VisittFayettevilleNC.com/scoutlookapp "ScoutLook" is a mobile app designed to help military and civilian families find their way around Fort Bragg and the Communities of Cumberland County, NC. 484-6200 www.upandcomingweekly.com Turn to our calendar every Wednesday and see what's happening!