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4A Daily News – Wednesday, January 9, 2013 Commerce business&enterprise From the chamber director's corner The Red Bluff Chamber is very excited for 2013. With so many great members, an amazing community and new events to complement our tremendous established events, we have much to look forward to. We eat and breathe business, tourism, events, promotion. All to assist and strengthening the local economy of Red Bluff and Tehama County. Our BEAM Business Expo and Mixer looks as though it will sell out. So, if you are interested, please sign up on line at www.redbluffchamber.com. Many great vendors will be there and it will be open to the public at no charge. I look forward to working with you this year. Visit the Chamber booth at the 2013 Bull & Gelding Sale. 2013 Employment Posters Available All businesses are re-minded that the 2013 employment poster, which contains all State and Federal employer notices, is available through the Red Bluff-Tehama Coun-ty Chamber of Commerce office. The poster, which is required to be on display by every California employer, contains all required employer notices on one poster and includes a checklist to ensure poster is dis-played according to law. The poster is produced by the State Chamber and made available to local chambers. Cost for the 2013 poster is $24.99 for paper and $39.99 laminated. Contact the Chamber at info@redbluffchamber.com or 530-527-6220 ext 301 to or-der yours today. Milestone Anniversaries In our culture, so often it is the latest, newest that gets all the attention. We oftentimes overlook that which has been there all along, helping us, supporting us, encouraging us. We would like to acknowledge some of our faithful Chamber Members that are celebrating Milestone Anniversaries. We want to let them know how much we appreciate their loyalty & support through the years. 55 Year Members Tehama Motor Parts; Red Bluff Industrial Electric; Hoyt-Cole Chapel of the Flowers; Growney Motors; Etzler Financial & Insurance 45 Year Members Gregg Frey, CPA 20 Year Members Red Bluff Union High School 5 Year Members Carmona's Appliance; 4G Wireless New members The Red Bluff-Tehama County Chamber of Commerce proudly welcomes the following new members and urges you to do business with them as we encourage you to do business with all 445+ members. Lepage Company-Tehama Rock Products; 645 Antelope Blvd. Ste. 38; Red Bluff, (530) 529-9901, Fax (530) 529-9903, lepagecompany@att.net Rental Guys, (530) 527-4700, 365 Antelope Blvd., Red Bluff, rentalguy@guyrents.net Nu-Way Market, (530) 384-1563, 8049 Hwy 99E, Los Molinos, nuwaymarket@gmail.com Dave Gowen is director of the Red Bluff-Tehama County Chamber of Commerce. Caring for aging parents: Don't wing it As the boomers and their parents age, more and more family members are managing eldercare responsibilities. The emotional, physical and financial demands of caring for aging parents can be extensive. What's more, the healthcare needs of aging parents can become overwhelmingly expensive — and may include costs that affect their family members in ways that aren't immediately apparent. Healthcare and finances aren't easy topics for many families to broach. In fact, research from the Money Across Generations IISM study shows that 36 percent of boomers' parents feel that healthcare discussions with their family members are likely or very likely to create tension or spark an argument. To get started: • Talk about finances now. While it may be uncomfortable for your parents to discuss their finances with you, it's essential that you are familiar with their financial strategy and resources. This includes knowing what type of medical, disability and longterm care insurance they have and what those policies cover. Use this information – along with if and how much you're willing to help from your own funds – to evaluate which healthcare options are realistically within reach when medical needs arise. • Create a contact list. Medical emergencies and sudden changes in a person's health can happen as parents age. Because you may eventually need access to your parents' bank accounts and other financial resources on short notice, make sure they've compiled a list of account numbers, computer login names and passwords, and the names, addresses and phone numbers of the professionals they work with. In addition to knowing the location of the list, you'll also need to know the location of important financial and legal documents and lockbox keys. • Identify current healthcare costs and needs. Become familiar with the medical and pharmaceutical costs that your parent(s) currently incur and determine if there are ways to reduce these expenses. For example, you or your parents may consider moving from a name brand to a generic prescription or, instead of filling prescriptions at your local pharmacy, ordering a long-term supply from a mail-order provider. • Build a support network. Talk with siblings or other family members, neighbors and industry professionals to determine who can help you care for your aging parents — and in what capacity and at what information about elder procost. Proactively establish- grams and services in your ing a support network can area. • Keep your help you avoid a retirement goals strain on your in mind. Contintime and energy ue to manage down the road. your budget and • Anticipate save for your future lifestyle future. Be mindchanges and chalful that leaving lenges. Even if the workforce they aren't yet even temporarily, needed, explore may seem temptthe costs of ining — and in home, senior some cases may apartment, assistAlan be necessary — ed living and but exiting and memory care re-entering housing and seraffects your vices, as well as the costs of having a parent immediate income and can live with you. This includes impact your ability maintain determining whether your your earning power. What's home would need to be more, it can impact your modified to provide addi- ability to take advantage of employer-sponsored tional space or comforts, an such as wheelchair access. retirement plan. Consider Understanding these costs these factors when you evalahead of time can help you uate the total costs of any identify what you and your option. • Know your rights at parents can afford and will give you time to consider work. The Federal Family the pros and cons of each and Medical Leave Act of 1993 (FMLA) allows covoption. • Become familiar with ered employees up to 12 assistance programs. Your weeks of unpaid leave to parents may qualify for provide care for a family government programs, sup- member with a serious plements or services. Visit health condition. the government hosted benAlan Foley is a Financial efits site — www.Govbenefits.gov — for information. Advisor with Ameriprise Also, your county or city Financial Services, Inc., 2150 has a federally-mandated Main St., Ste. 8, Red Bluff, or Area Agency on Aging call him at (530) 528-1328, staffed by professionals ameripriseadvisors.com/alan who can provide you with .r.foley. Foley Chamber happenings • New Member - The Corning Chamber of Commerce welcomes Berry Curtis Insurance, 705 Fourth St., in Corning, as a new member. Phone (530) 2239098. • Corning in the Evening - Tomorrow at 5:30 p.m., the Corning Chamber of Commerce will host the monthly event at the office, 1110 Solano Street, and we invite all members and interested citizens to attend. Come and find out what is planned for this year. We would like to share the plans for a new website that will provide better service to our members. There will be refreshments and a chance to win a door prize so bring your business card. • Essay Contest - This Friday is the last day to submit your essay, "Why I Love Corning" contest for cash prizes. This is a fun opportunity for residents and visitors alike to share why they love living, working or visiting California‚s Olive City in 300 words or less. First, second and third place winners will be published in "Corning 2013," the annual community resource guide and information directory, published Jan. 31, 2013. A digital version will be published online for a full year, with links to the interactive edition posted on the Corning Chamber, City of Corning and Tehama County websites. First prize $200, second prize, $100, and third prize $50. To enter via email send to tehama.up@gmail.com, or mail to I Love Corning c/o The Daily News, PO.O. Box 220, Red Bluff, CA 96080. Entries must be accompanied by name of author, address, telephone number and email address if any. Original work only. All entries become the property of The Daily News and cannot be returned. Entries may be republished by The Daily News in whole or part, and may be afforded to the Corning Chamber of Commerce for community promotional purposes. Selection of winners will be made by a committee composed of representatives of The Daily News and Corning Chamber of Commerce. There's no prohibition on a business operator submitting an entry! Corning business operators who enter could get some free promotion (even if not a contest winner) in the form of future quotes from their entries, and perhaps win a cash prize. Quotes about parks, festivals, recreation and such would be attributed to the name of the submitter and the business you manage. If you have any questions call the Chamber at 824-5550. • Annual Installation Dinner - Saturday, January 19th is the Annual Installation Dinner, 6 pm, at the Veterans Memorial Hall. Invitations have been sent and we hope that you will plan to attend. Lin Lima will be preparing the meal again this year with a choice of beef, chicken or pork. If you are not a member of the chamber but would like to attend please call 824-5550 or stop by and pick up the reservation. Tickets are $25 per person and will be given out at the door as you check in. Besides dinner, there will be awards presented, a short presentation by the City of Corning on the "State of the City," and entertainment. • "Give Kids A Smile" - The 8th Annual "Give Kids A Smile" day, will be held on Saturday, February 2, 2013, at Northern Valley Indian Health Dental Clinic at 2500 N. Main Street in Red Bluff. Free dental screenings and treatment will be provided for children 1-19 years of age who are without access to dental treatment and without dental insurance or Medi-Cal. Starting at 9 am, and registration ends at 1:30 p.m. • Fundraiser - American Legion Post 45, at the Veterans Memorial Hall, 1620 Solano Street in Corning will be holding first annual fundraiser. Doors open at 9 am and lunch will be served for a donation. Many quality items donated by businesses in Corning and Orland area will be up for live or silent auction at 10 am. Call 966-6677 for more information. ——— This column is prepared and submitted by the Corning Chamber of Commerce. New year, new you as a boss Welcome to 2013! As a leader in your company, you've most likely been busy during the past few weeks thinking about what your team or department can do in 2013 to take business to new heights in terms of production, customer service and innovation. But with a new year comes new opportunities for you to develop and grow as a leader and boss. Here are just a few ideas for you to put into action in 2013 to be the best leader you can be for your organization. You're here Get Social Media Savvy If you haven't already come to the realization that social media is changing the way business is conducted, you'll need to this year. According to VerticalResponse, a small business marketing company, nearly 90 percent of small businesses are on Facebook, while nearly 70 percent have a presence on Twitter. Those businesses are participating in networks with more than one billion and 140 million people respectively. People are no longer just talking thru January 19th She's All Estate Jewelry there 50% off Layaway Now For Valentines Gold Exchange 423 Walnut St., Red Bluff 528-8000 • T-F 10am-5:30 pm • Sat. 10 am-4 pm about their experience with a business to a close circle of friends; they're letting their entire social network know what happened. And if your business is great at customer service, engaging consumers online could lead to some great brand advocates for your company. However, customer loyalty can easily go in the other direction as well. As a leader, it's your responsibility to research and find out where and how your company can be active in the growing social media space. 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