Red Bluff Daily News

November 18, 2014

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Tuesday REDBLUFF American Legion Mt. Lassen Post 167:7p.m., Veterans Memorial Hall, 735 Oak St. Antelope School Board: 5:30p.m., Antelope District Board Room, 22600Ante- lope Blvd. Bend School Board: 4:30 p.m., 22270Bend Ferry Road Book Club, 6p.m.: Tehama County Library City Council: 7p.m. City Hall, 555 Washington St. Cribbage Club: 6p.m. Cozy Diner, 259S. Main St., 527- 6402 Diabetic Education: 12:30 p.m. St. Elizabeth Com- munity Hospital, Columba Room, 529-8031 Fun Senior Aerobics: 8-9 a.m., $1, Community Center, 1500S. Jackson St. 527- 8177 PAL Kickboxing: 6p.m., 1450Schwab St., 529-8716 or 200-3950 Penny Bingo: 9:30a.m., Community Center, 1500S. Jackson St. PETS — Providing Essen- tials for Tehama Shelter: 6 p.m., Rabobank, 500Luther Road, 527-8702 Pinochle for Seniors: 12:30-3:30p.m., 1500S. Jackson St., free, 527-8177 Red Bluff Derby Girls open tryouts and practice: 6:30 p.m., Tyler Jelly building, Tehama District Fairground Red Bluff Rotary: noon, Elks Lodge Take Off Pounds Sensi- bly - TOPS: 10a.m., First United Methodist Church, 525David Ave., 824-0556 or 529-1414 Tehama County Arts Council board meet- ing: 5:30 p.m., Tehama County Department of Education Tehama County Board of Education: 5p.m., Tehama County Department of Edu- cation, 1135Lincoln St. Tehama County Board of Supervisors: 10a.m., board chamber, 727Oak St. Tehama County Resource Conservation District: 8:30a.m., USDA Service Center, 2Sutter St., Ste. D Tehama County Society for Crippled Children and Adults: 11a.m., Elks Lodge, 355Gilmore Road Tehama County Tea Party Patriots: 6p.m., Grange Hall, 20794Walnut St. Tehama District Fair board: 1p.m., Tehama Room, Tehama District Fair- ground, 650Antelope Blvd. WWE self defense train- ing for women: 5:30-7 p.m., 1005Vista Way, Ste. C CORNING Corning-Area Red Cross Disaster Volunteers: 6 p.m. to 7:30p.m., Corning Fire Department, 814Fi h St., 1-800-934-5344or arcnec.org Healthcare District: 6p.m., district office building, 145 Solano St., conference room Planning Commission: 6:30p.m., city hall, 794 Third St. Red Cross Disaster Volun- teer meeting: 6p.m., Corn- ing Fire Department, 814 Fi h St., 800934-5344 Soccer training: 4-6p.m., except for holidays and rain, Woodson School Soccer Field, 150N Toomes, 824- 7680 Tehama County Health Partnership: 1-3p.m., City Hall, 794Third St. COTTONWOOD Cottonwood Community Library Readers Club: 4 p.m., 347-4818 LOS MOLINOS School Readiness Play Group: 10-11:30a.m., up to 5 years, free, First Steps Family Resource Center: 7700Stanford Ave., 384-7833 PASKENTA Elkins School Board: 5:15 p.m., 2960Elkins Road Wednesday RED BLUFF Al-Anon: noon to 1p.m., Presbyterian Church, Jef- ferson and Hickory Alcohol, Anger and Abuse Group: call for group time and location, 528-0226 Community Dance: 7-10 p.m., Westside Grange, 20794Walnut St. Living Well with Diabetes: 1-5p.m., Columba Educa- tion, 529-8026 Lupus/Fibromyalgia Sup- port Group: 6-8p.m., St. Elizabeth Community Hospi- tal, Columba room, Jackie, 529-3029 Marine Corps League: 6:30p.m., Red Bluff Veter- ans Memorial Hall, corner of Oak and Jackson streets., Roy Fansler 384-2134 Mental Health Board: noon, Antelope Creek Room, 1850Walnut St., Bldg. G Nurturing Parenting Dads Program: 10a.m. to noon, 1860Walnut St. #D, Shasta Room, call Keith at 527- 8491, ext. 3012 Nurturing Skills for Teen Parents: 9-10a.m., 1900 Walnut St., 527-8491, ext. 3012 Over-eaters Anonymous: 6:30-7:30p.m., St. Eliza- beth Community Hospital, Coyne Center, 528-8937 PAL Martial Arts Women's Self Defense: 5:30-6:30 p.m., 1005Vista Way, Ste. C, 840-0345 Penny Bingo: 9:30a.m., Community Center, 1500S. Jackson St. Red Bluff Derby Girls open tryouts and practice: 6:30 p.m., Tyler Jelly building, Tehama District Fairground Red Bluff Emblem club dinner: 5:30p.m., Elks Lodge Red Bluff Joint Union High School Board: 5:30p.m., 1525Douglas St. Red Bluff Kiwanis: noon, Elks Lodge Team Kid: 5:30p.m., First Southern Baptist Church, 585Kimball Road, 527- 5083 TeenScreen Mental Health appointments: 10a.m. to 2p.m., free by appointment only, Youth Empowerment Services, 1900Walnut St., 527-8491, Ext. 3012 Tehama County Board of Education: 5p.m., District Office, 1135Lincoln St. Tehama County Child Abuse Prevention coordi- nating council: 8:30a.m., Family Resource Center, 220Sycamore St. Tehama County Fireworks Committee: 6p.m., Lariat Bowl Tehama County Library story time: 9:30a.m., 645 Madison St. 527-0604 Waterlabor Class: 6:30- 8:30p.m., St. Elizabeth Community Hospital Colum- ba Room, 888-628-1948 Weight Watchers meet- ing: 9a.m., Hampton Inn, 1-800-651-6000 Widows Association of Red Bluff - Breakfast: 8 a.m., call 527-4659for location Widows Association of Red Bluff - Play Cards: 1p.m., call 527-4659for location Work Incentives Plan- ning and Assistance: 10 a.m. to 12:30p.m., Fam- ily Resource Center, 220 Sycamore St., Ste. 101, 528-8066, free CALENDAR Youknowwhat I love? Walking into my super- market the day af- ter Thanksgiv- ing and hearing the best Christmas music ever. Yeah. And if I wasn't in the mood to bake Christmas cook- ies before I got there, just hearing that lovely music changes everything. Right there, that proves I am a quintessential, typical con- sumer. That retailer's got my number. While I don't want to stop loving music (I swoon to the Beach Boys during the summer months be- cause this store has an un- canny way of knowing what I like), what I have changed is the way I hear it while loading up on gro- ceries. They're doing this on purpose, by design be- cause retailers have irre- futable evidence that the right mu- sic can result in in- creased sales of tar- geted products. It's like tasty bait on the end of a sharp hook. Playing the right music isn't all that retailers do to ma- nipulate us into dropping more money than we'd ever intended to spend be- fore walking in their store. Scents. Think you're the only one who detected that amazingly subtle yet delicious scent as you strolled in? Richard Axel and Linda Buck won a No- bel Prize for their work in understanding our olfac- tory system, which allows us to identify and catego- rize 10,000 scents, all of which can trigger power- ful nostalgia-laced mem- ories. No wonder a specific fragrance reminds you of your grandmother or the smell of pine trees floods your mind with childhood camp experiences. Scents can subconsciously affect the way we spend. The- aters, bakeries and count- less other retailers know this and capitalize on it big time. Impulse. Many retail- ers create "rest areas" where they know you will be prompted to stop and just look around. It might be at the checkout or in an area that just screams "cozy place to stop and look around!" Once they have it nailed, they load up the area with impulse buys — small thing, lovely things they know you won't resist. Mostly they'll put them at eye level to aid you in your sweet moment of rest. Sneaky tricks. We've come to expect that a sale comes with a sign. Most of the time it is a red sign with big black numbers and smaller words that don't really matter. We've seen it so much, now we are like Pavlov's dogs. We react without thinking about it. And what if the word "Sale!" is replaced by "Hot!" or "Bargain!"? We don't notice. We grab and go because it's gotta' be a great bargain. Retailers capitalize on what they've learned from Dr. Pavlov. Numbers. This one is so crazy, I still have trou- ble wrapping my head around it. Why is it that humans stop short and think about it if the price ends in .00, while think- ing that if it ends in .99 or .95 that somehow that is a good price? Why, oh, why? I don't know, but the truth is that is does. It's called "left-digit effect." Retailers count on the "just below price" all the time because they know we'll fall for it. All the time. Beat 'em. The best way to win when we go up against retailers—which of course we do every day—is to be aware. Figure it out. Stop being a mindless con- sumer! Go in with a plan, a list, cash and a strong mind. Make a note of the sounds and smells. Look at the pricing structure. Do a mental, "Ah-ha! I know why you're doing that!" Then take control of your- self. Don't give in to those silly ploys. And when you hear the lovely tones of "White Christmas," take a look at your shopping list. See right there? You wrote it down because Mary told you that the holiday sea- son is the time to load up on loss leaders in the bak- ing aisle. Find that one gi- gantic display area where all the baking supplies are on sale (for real, not some fake kind of tricky sign) and load up. Enjoy the season, but keep your wits about you and don't fall for all of the Christmas gifts (have you noticed how supermar- kets turn into department stores about Dec. 1?) and other impulse stuff they've loaded in, believing that you are weak and mind- less. And all of the lovely fragrances? Enjoy them, knowingly. Resist the im- pulse displays, get what you need and then get out of there! That's the way to nibble at the bait without getting hooked and reeled in. MaryHuntisthefounder of www.DebtProofLiving. com, a personal finance member website. You can email her at mary@eve- rydaycheapskate.com, or write to Everyday Cheap- skate, P.O. Box 2099, Cy- press, CA 90630. EVERYDAY CHEAPSKATE Your consumer behavior is keeping you broke Mary Hunt The Red Bluff Union High School District's teen parenting program, Cal-SAFE, gave back to the community recently by collecting items for Re- cycle The Warmth. The teen parents, their families, Cal-SAFE staff and Salisbury staff col- lected gently used jack- ets, pants, sweatshirts, shoes and blankets. The Recycle The Warmth items were handed out to those in need in Te- hama County. The donation drive was a big success and the Cal- SAFE program would like to thank all those who do- nated. Over the next four weeks the district's Cal- SAFE teen parents will also be collecting socks, pajamas and slippers for the Christmas holiday to give local nursing home patients. If you have questions or would like to make a do- nation, call Diana Geiger at 529-8760. Teen parents collect winter clothes for needy CAL-SAFE COURTESY PHOTO Pictured are Rosemary Aubrey and her son Randall, Destiny Freeman and Truelena Sanchez. SACRAMENTO The Bu- reau of Reclamation in September hosted three public meetings to pres- ent information and re- ceive comments on the proposed revision to the Standard Criteria for Evaluating Water Man- agement Plans. The bureau has updated the Standard Criteria in re- sponse to the Central Valley Project Improvement Act of 1992 and in accordance with the Reclamation Re- form Act of 1982. The purpose of the Stan- dard Criteria is to promote the highest efficiency of wa- ter delivery. The Reclamation Reform Act requires contractors to prepare and submit Water Management Plans with definite goals, appropriate water conservation mea- sures, and timetables. Con- tractors are required to sub- mit Plans every five years to be evaluated against the Standard Criteria by the Mid-Pacific Regional Wa- ter Conservation Office. Visit http://www.usbr. gov/mp/watershare/index. html to view the proposed 2014 Standard Criteria. If you encounter problems accessing the document on- line, call the Public Affairs Office at 916-978-5100 (TTY 800-877-8339) or email mp- publicaffairs@usbr.gov. Comments must be re- ceived by close of business, Monday, Dec. 8. Written comments should be sent to Angela Anderson, Bureau of Reclamation, 2800 Cottage Way, MP-410, Sacramento, CA 95825 or emailed to aanderson@usbr.gov. For additional informa- tion, contact Anderson at 916-978-5215. RECLAMATION Criteria revised for water management plans 530.529.HUSH 855 Walnut Street, Suite 3 www.HushBeautyLounge.com *25% off products & Gifts *Make-up Demos eyelash application for your holiday event *Raffle HOLIDAYEVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT HOLIDAY EVENT *Bring a friend buy 1 eyebrow wax & get 1 FREE *Complimentary Eye Lift Treatment! All Day- Nov. 20 th & Dec. 4 th 2Bud'sBBQ 22825AntelopeBlvd.RedBluff M-F11am-6pm Sat. 11am-3pm Closed Sunday (530) 528-0799 BBQ PORK★ BEEF ★ CHICKEN We'vebeenherefor 11 years. Where have you been?? GoldExchange The 3 rd Annual Christmas for A Cause Nov. 15 th -Dec. 13 th 423WalnutSt.,RedBluff 528-8000 www.ChristmasForACause TehamaCounty.com *ForDetailsand *Wish list* BE A PART OF THE SOLUTION Visit Servicingyourdisposalneedsin Tehama County, and the City of Red Bluff including Residential, Commercial, and Temporary bin services. GREENWASTEOFTEHAMA A WASTE CONNECTIONS COMPANY 530-528-8500 1805 AIRPORT BLVD. RED BLUFF, CA GreenWasteisaproud supporter of local events. STOVEJUNCTION The TheNorthState'spremiersupplierofstoves 22825 Antelope Blvd., Red Bluff 530-528-2221 • Fax 530-528-2229 www.thestovejunction.com Over 25 years of experience Tues-Sat9am-5pm• ClosedSun&Mon Now Carrying! GreenMountainGrills & Accessories Serving Butte, Glenn & Tehama Counties Smog Check (MOST CARS & PICK-UPS) 527-9841 • 195 S. Main St. starting at $ 29 95 + $ 8 25 certificate SERVICESATLOWERPRICES All makes and models. We perform dealer recommened 30K, 60K, 90K MembersWelcome 365S.MAINST,REDBLUFF 527-2720 • www.lariatbowl.com Lariat Bowl & Miniature Golf Join us for FUN LIFESTYLES » redbluffdailynews.com Tuesday, November 18, 2014 MORE AT FACEBOOK.COM/RBDAILYNEWS AND TWITTER.COM/REDBLUFFNEWS A5

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