To: Downtown Area Merchants and Organizations From: John Meroski, CEO Date: March 7, 2011 Re:
Marketing opportunity
Recently, the City of Fayetteville made two requests to the Cumberland County Tourism Devel- opment Authority (TDA) for funding the marketing of Veterans Park and Downtown Fayetteville. Additionally the ASOM made a funding request for marketing as well. Monies from the TDA are collected from hotels and paid by overnight guests to our community.
The TDA requested that the Fayetteville Area Convention and Visitors Bureau (CVB) coordinate a marketing plan for the three requests that will sell and service the occupancy tax paying cus- tomer. Cumberland County has 160,000 overnight visitors a month, nearly 2 million annually.
Therefore on March 28th at 9:30 a.m. at the Cumberland County Headquarters Library, we invite you to be part of the process and help us to leverage this potential funding source (75k) with your marketing/advertising investment to build a uni ed marketing message that can attract visitors, residents and visiting family and friends to your business.
The agenda is:
I. Welcome and review of available research (consumer perspective) II. Presentations by groups who market downtown (City, Downtown Alliance, Arts Council, Chamber of Commerce, etc)
III. Hear from businesses on how they market their business IV. Discover disconnects and market opportunities to connect consumers to merchants V. Next steps
Please RSVP to Melody Foote at mfoote@visitfayettevillenc.com. Refreshments will be provided. In the interim, please check out 31daysalute.com, heroeshomecoming.com and golfontheready. com as good examples of partnerships in action.
Fayetteville Area Convention & Visitors Bureau • 245 Person St. • Fayetteville, NC 28301 www.visitfayettevillenc.com • 800-255-8217 • 910-483-5311 • Fax 910-484 6632
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