Red Bluff Daily News

January 12, 2011

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6A – Daily News – Wednesday, January 12, 2011 Commerce business As California’s 39th governor Jerry Brown was sworn in, we pre- pare for tough times ahead with a necessary proposition of a painful but honest budget that relies on deep cuts to state services and an exten- sion of temporary taxes. Your Red Bluff Chamber of Commerce has been addressing these tough times much like the salmon we witness swimming up stream. Against the odds we have engaged new leader- ship and strategic direction with the intent to increase our rev- enue streams while tightening our processes, examining costs and reducing them whenever possible. As in past years and during this eco- nomic downturn, we have responded to the needs of the city by taking a cut in our Transient Occupancy Tax income facilitated by the city in an effort to offset their strained general fund. None of this would be possible without our members. Our work and effort is generated by the passionate enthusiasm of our board of directors and volunteer committees. These efforts are joined together by one common mission to promote growth and prosperity of local business. Cautious optimism seems to be the theme for 2011. This new year offers particular hope to workers and job seekers ready for progress in their careers and a fresh start as the economy begins to change. Throughout 2010, the reces- sion took its toll on the workforce, a fact under- scored by wide- spread economic uncertainty in a variety of sectors. Survey results confirm that many have felt increased pressure over the past year. In September 2010, Express Employment Pro- fessionals surveyed 9,340 current and former clients and 49 percent of respon- dents reported that their work stress increased, while 36 % rated their stress as “overwhelming” or “very high.” That tension also has a tangible result. According to the American Psycholog- ical Association (APA), “Job stress is estimated to & Most of the time we can focus our efforts on growth through help- ful value added efforts that assist in the promotion and success of an event such as the Red Bluff Round up and Monster Trucks. The Cham- ber assists in bolstering these events through promotion, ticket sales, and value- added events such as the Round Up Mixer, Cowboy Coffee and Round Up Parade. Through our strategic plans we have strength- ened and even grown our membership through our improved communication among members and the community at large while we also focus on group cohesion through an effort to assist in building a bridge among groups to leverage resources and work together. Technology has been a key to our success with the now not so new website, Facebook and Twit- ter linkages and soon a new office phone system! It was your response to the membership survey that turned what once was a pumpkin into a fine carriage and now we are seen as a viable and desirable part- ner for such events as the upcoming 2011 Red Bluff Bull and Gelding Sale and the June 2011 River Park Lisa Hansen cost U.S. businesses $300 billion a year in absen- teeism, diminished produc- tivity, employee turnover, and direct medical, legal and insur- ance fees.” The APA also notes increases in sub- stance abuse and domestic vio- lence throughout the past year - destructi v e behaviors some- times associated with stress. It’s not always possible to resolve daily stressors, but you can choose how to react to issues that cause tension. Having a strategy for the workweek can get it off to a great start. Follow these five tips for a less stressful new year: Monday Write yourself a roadmap: Take a proactive approach to the week by prioritizing your main tasks. Divide each task into man- ageable steps. Post your list in a visible place where you can check off each item as it’s completed. An orga- The Department of General Services, Department of Trans- portation, Redding Public Works and Shasta County Public Works have joined together to offer small businesses in Northern Cal- ifornia the opportunity to learn enterprise Growing an a time of reduction Festival. We are proud to be a part of the Branding Effort and look forward to increasing our tourism and thus our transient occupancy tax dollars in an effort to provide growth and pros- perity to the businesses of Tehama County. The 4th of July committee is working to build another commu- nity centered spectacular event and soon after we will swear in our new leader, Greg Stevens and other direc- tors as we bid adieu to Directors such as Lynn DeFreece who have served above and beyond their time of duty. So, while the year ahead may appear dim with more cut-backs, I see a continuation of growth and new energy in our community – new alliances, new ideas, and a respect for the value of collaboration and towing the line together rather than forcing a tug of war. There will be more changes on the horizon and a need to hear directly from you, our members to assist in cultivating our growth – even better, give us a call, and be a part of the growth – buck the trend, swim with us upstream, against the current of reductions. Dave Gowan is executive vice president of the Red Bluff-Tehama County Chamber of Commerce. Five ways to de-stress your work week nized approach will help you to feel more oriented and know that you’re mak- ing positive strides. Tuesday Step up your exercise regimen: Try attending a fit- ness class a few times each week or hitting the pave- ment with a brisk jog. Exer- cise doesn’t just keep you in shape and reduce your risk of preventable illness. It also releases stress-fighting endorphins that can boost your mood. Add variety to your routine with other less traditional activities, like ice skating or ballroom danc- ing. Wednesday Take a break from tech- nology: Society is now more connected than ever, and it’s easy to feel bom- barded by news. Give your- self permission, mid-week or whenever your work allows, to turn off your TV, mobile devices, and com- puter for an evening. A little break goes a long way. Thursday Invest time in friends and family: Dedicate one night every week to spend with people who energize you. Surrounding yourself with a about local procurement, service contracts and construction pro- jects in the area. The workshop is scheudled for 9 a.m. to 4 p.m. Tuesday, Feb. 8, at Shasta Builders' Exchange, 2985 Innsbruck Drive, Redding, support system gives you a chance to talk with others about issues that stress you out, as well as to relax in good company. Friday Do something you enjoy: It may sound simple, but engaging in activities or hobbies that you find fulfill- ing can make a difference. Whether it’s going to a movie or visiting a local coffeehouse, taking a break from work, being in a dif- ferent environment, and changing your usual sched- ule can improve your out- look. Get your new year off to a great start by determining what will help you curb ten- sion at work in 2011. By resolving to reduce stress with these five tips, your workload will seem more manageable and you’ll feel better about a new year of professional opportunities. Approach every week with a fresh outlook and watch your productivity soar. Lisa Hansen owns Express Employment Professionals, 243 S. Main St., Red Bluff, and can be reached at 527-0727. Free small business workshop scheduled in February with a variety of sessions avail- able. Sponsor Nor Cal Pacific Insur- ance and Bonding is hosting a complimentary lunch. For more information, call 229-0561. Ziegler Mark's Fitness *Get into Shape, Get Healthy, & Enjoy a Good Quality of Life!* * Private Personal Training - FREE Consultations! ! * Public Spin Class: M-W-F @ 6 PM - Ask about monthly FREE classes! ACE Certified & Senior Fitness Assn. Certified Personal Trainer (530) 941-2832 821 Walnut St. Red Bluff ★★ Workshop to focus on business growth • Business Spotlight – Our Business Spotlight this week is Rick Nye Insurance Agency, located at 519 Solano St., Corning, CA 96021. Rick Nye has been in business for 27 years, since 1983. Rick Nye is a partner of Hawkins, Hutson, and Nye Insurance Agency with offices in Corning, Orland, Willows and Maxwell. Rick has lived in Corning most of his life along with his wife, Lisa and their three sons, Eric, Darren and Cameron. The agency has markets for all insurance needs such as auto, homeowners, farm, business workman’s comp and health. They are also affiliated with the Farm Bureau. If you are looking for an insurance agency to fulfill all your insurance needs with a personal touch, please contact Debbie Gruenig-Jefferson, Nancy Holscher, and Rick Nye at 824-4358. • Street Banner – Unfortunately, all street banner installments will be suspended indefinitely. The Corning Volunteer Fire Department has been taking reservations and putting up the street banners across Solano at Sixth Street for years at no charge. However, because the cable has become frayed and dangerous the Fire Department has no choice but to suspend any installation of banners until the cable can be replaced. There is no given date for the replacement. • Business Workshop – 3Core, Inc., the Job Training Center, County of Tehama, Tehama County EDC and the Chico Project present "Your Business, A look Inside Five Areas to Asses Your Business for Future Growth, Wednesday, Feb. 9, 2 to 5 p.m. at the Corning Chamber of Commerce, 1110 Solano Street. The cost is $45 per person. Join other business owners and managers for this three-hour, two part session presented by The Chico Pro- ject. The first part will be a one-hour presentation on business assessment, tools for assessing your business and explanation of the Five Key Areas to evaluate when considering your business health and potential for growth. Part 2 will be a two-hour, interactive session for participants to look at their business from the perspective outlined in part 1 and meet directly with business men- tors from The ChicoProject, either one-on-one or in small groups. Participants will leave the workshop with a list of "homework" or steps that they can take to improve in their business and /or pursue growth in advantageous market area. They will also leave with a list of local and regional resources and contacts. Finally, participants will leave with a renewed sense of purpose and direction for your business. In 2001, Ryne Johnson launched The ChicoProject. For the past nine years, he and his partners and col- leagues have assisted more than 120 small and microen- terprises in the areas of start-up formulation, business and strategic planning, marketing, Web development, Web marketing, IT integration, sales assistance, finance and accounting. Pre-registration is required. Seating is limited-open until filled. Register online at www.jobtrainingcenter.org or call Amanda Wigno at 529-7000. Back in town Dorothy Ziegler, a nurse practitioner, has returned to the Red Bluff area and has moved her practice to the Frontier Village, 645 Antelope Blvd., Suite 24. Frontier Village Fam- ily Health Center is owned by Acensia Cor- poration and will be open 8 a.m. to 5 p.m. weekdays. BOOK BARN 619 Oak St., Red Bluff (530) 528-2665 Tues-Fri 10am-5pm Sat. 10am-2pm Happy New Year Thank you to all our loyal customers. We are looking forward to serving you in 2011 Jack & Linda Gaines AMERICAN SELF-STORAGE ★ 64 Mulberry Ave., Red Bluff • 527-1755 • Fully Fenced • Onsite Manager • Well Lit Property website: www.americanselfstorage.biz • RV & Vehicle parking now available $11 NEED SPACE? Start the New Year off right! MOVES YOU IN Some restrictions apply Good through 1/31/11 CALL NOW FOR RATES!

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