Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
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Not Another T-shirt! by LOUIS FERACA Cumberland Oratorio Singers Singer auditions for inaugural season Cross Creek Chorale (audition ensemble of Cumberland Oratorio Singers) WHO: Open to ALL singers WHEN: Mon, Aug 12 & Tues, Aug 13 (6:30p-9:00p) WHERE: Reeves Auditorium/ Methodist University choral room (lower level) WHAT to prepare: CCC AUDITIONS: A 2-3 minute solo (pianist will be available); various vocal exercises will be administered by Dr. Michael Martin (Artistic Director of COS). COS NEW SINGERS: Voice placements only; no solo required. Additional information is available at www.SingWithCOS.org and Facebook. 1. Have something new to talk about at the water cooler. 2. Unlike television, you won't miss a word. 3. Be warned that the latest mustsee movie isn't a must-see for you. 4. Ponder your horoscope. 5. Get the 411 on the latest local hot spots. 208 Rowan St. 484-6200 NOW ONLINE! www.upandcomingweekly.com Good Morning Fayetteville with Goldy & Jim W Weekday Mornings 6-10 a.m. Talk Line: 910-864-6400 Local News, Weather, Traffic & Sports 16 UCW AUGUST 7-13, 2013 the difference between a T-shirt that is If you're like me, you have one or more worn a hundred times and one that is drawers full of promotional T-shirts. And tossed in the garbage. you probably have them in many different Sometimes, a catchy, funny or colors and with many different graphics, provocative phrase can be enough to logos and phrases. Some say things that you are afraid to wear outside the house. increase the wear of your T-shirt. Think Some are worn and faded. "Just Do It!" or "Life Is Good." "That one needs to go," Use phrases that reflect an my new wife often says to attitude (positive is almost me. I just chuckle and always better when go on wearing it. That's marketing a business) what I want to talk that has broad appeal. about this week — If you use one that the difference between appeals to a narrow giving away a favorite T-shirt demographic, then expect that people cling to beyond all a majority to ignore it when reason and just another T-shirt. choosing what to wear. T-shirts can be a powerful Most of my customers are walking billboard. A good surprised to learn that there T-shirt does double duty as it are many ways to decorate is a constant reminder to the a shirt besides standard T-shirts are great ways wearer of you, the giver, and vinyl inks. There are waterto advertise, but there they show your message to based inks that are soft after are a few things to think one washing (The most dozens or possibly hundreds about first. of people every day that they comfortable print for hot are worn. That's marketing weather). Fashion inks that power. So what makes for a are somewhere in between. good T-shirt? Laser engraving that burns the surface of T-shirts are made special in three the shirt but adds no pigment. Heat press ways: they commemorate an event like debossing/embossing where the message a concert, sporting event or visit to a is pressed into or raised in the fabric. tourist location: the print (graphic, logo or There are many more and new ones are phrase) is one you like being seen wearing: being invented all the time. Sometimes just and the fabric feels good against your skin decorating a T-shirt in a new and different or fits particularly well. way can be enough to make users want to Commemorative T-shirts are generally wear them. created for retailers by professional Lastly, let's talk fabrics — the most designers. Most of you who are reading overlooked aspect of the T-shirt buying this are neither of those. However, some process. You have this great graphic in family and company events do deserve mind and when it comes to choosing commemoration. Should you find yourself the fabric you ask, 'What's the least involved in such an event, then apply the expensive?" Well, if a generic heavy cotton rules we will be discussing later and you costs $5 and a fashion weight ring-spun will be happier with the end product. ultra soft 4 oz. cotton costs $7, then the If you are lucky enough to be using a heavy cotton is the better deal right? nationally branded logo that is considered Wrong. The fashion weight ring-spun is cool to wear, then you don't need much incredibly soft and light and most people more than that to get your T-shirt worn prefer it hands down over the base model. often. The rest of us, who have logos that Therefore, the fashion weight is worn are less well known, may need to add many times more often and is a far better graphics, catchy phrases or effects around buy dollar for dollar than the heavy cotton. or behind it in order to create desire to That is not to say you have to increase wear it. your budget for the better fabric. You are Often as not, it is a creative use of just as well off buying fewer of a better colors and shapes in the print that makes shirt than having more just end up in the a T-shirt special. If your screen-printer landfill. has a full-time professional artist, he can T-shirts are an excellent promotional take a mundane logo or design idea and medium but it takes thought and make it a work of art. The really good knowledge to make them truly effective. ones can make an eye-catching print with Take the time to choose the right fabric, just one or two colors, which saves you a decoration method, and image then watch lot of money. Using a professional artist your walking billboards might seem expensive but most work for do their job. between $30 and $50 per hour and can complete most designs in LOUIS FERACA, Owner, U.S, Logoworks, Contributing Writer. COMone or two hours. This is a small MENTS? Editor@upandcomingweekly. percentage of the overall cost of most T-shirt orders and can make com. WWW.UPANDCOMINGWEEKLY.COM