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Friday, August 13, 2010 – Daily News – 9A Obituary TRIO Continued from page 1A a larger headquarters on Antelope Boulevard in July 2009. The department now uses the building to SEAS Continued from page 1A BRUCE DOUGLAS CAMERON 2-3-59 to 7-25-10 has left this life to be with his beloved mother, Goldie. Bruce accomplished every- thing he set out to, except staying with us awhile lon- ger. Only 51, he passed away far too soon for all of us who loved him. Bruce called Ukiah, Red Bluff and the Sacramento area his home. He was known for his fun loving personality, kindheartedness, his quick wit to the end, his superior knowledge of real estate, sports, love of baseball, the outdoors, but most of all, his love of family and friends. He was surround- ed by family and is sur- vived by his two beloved daughters, Heather and Paige Cameron and their mother, Denise Lucchesi; father, Loren "Sam" Camer- on; brothers, Mike and Scott Cameron; sister, Kathy Cameron; and precious nie- ces, nephews, cousins, and in-laws. A farewell memorial cele- bration of Bruce’s life will be held at Vizcaya (corner of 21st and U Streets) at 2019 21st Street, Sacramen- to 95818 on August 22, 2010 from 11am to 3pm. In lieu of flowers, a me- morial fund has been set up for Bruce’s daughters. Donations may be sent to fund trustee Francis Nomura at 6806 Tandy Lane, Citrus Heights, CA 95621. Death Notice Virginia Rupe Virginia Rupe of Red Bluff died Tuesday, Aug. 10, 2010, in Chico. She was 91. Brusie Funeral Home is handling the arrangements. Published Friday, Aug. 13, 2010, in the Daily News, Red Bluff, Calif. Bruce Douglas Cameron world, the Farmers Airship is 15 feet longer than a Boeing 747 at 246 feet, and 50 feet longer than the largest blimp. It carries 12 passengers, features panoramic windows and flies between 1,000 and 1,500 feet — ideal for sight- seeing and aerial photography. Airship Ventures held a short media flight Thursday afternoon when the airship, named Eureka, arrived in Redding. Because an airship has a rigid frame covered in synthetic canvas material, its three engines can be mounted on the sides and stern of the craft, offering a quieter and smoother ride than a blimp — with no internal frame, blimp engines are mounted to the pas- senger cabin. Aside from a rocking motion, much like a large boat, the ride is quieter than a helicopter and slower than an airplane — about 35 mph cruising speed. The posi- SELL Continued from page 1A not been connected to cre- ate an experience that lures visitors, said Roger Brooks, CEO of Destina- tion Development Inter- national. A renown specialist in community branding and marketing, Brooks offered his advice on how to work toward cre- ating a comprehensive marketing brand by first improving the county’s image to a group of near- ly 200 people, ranging from city officials to chamber members and business owners, Thurs- day. There is a lack of “way finding” signs that tell people where to go or what kind of experience they can have in Tehama County, Brooks said. From signs that don’t tion of the cabin offers excellent viewing from every seat. Filled with non-flammable helium, Eureka is heavily influ- enced by weather conditions, said Rachel Loya, a marketing repre- sentative for Airship Ventures. It was delayed leaving its base in the San Francisco Bay Area due to fog, and Thursday’s heat made deliver on what’s promised, to signs that sell the organizations rather than the experi- ence, the signs in Tehama County, if they exist at all, just aren’t inviting. Even most downtown Red Bluff shops don’t have perpendicular frontage signs that make it easy for people on the sidewalk to tell what business they are approaching. “You don’t believe in signage in Red Bluff or Corning or anywhere else in Tehama County aside from the highway,” Brooks said. Brooks spent days traveling up and down Highway 99 and other main thoroughfares in the county to find the good, the bad and the ugly. In a slide show pre- sentation, complete with photo snapshots, he shared what he found of each. There are some defi- nite positives about the area. Lassen Volcanic National Park and the Manton vineyards are venues that could gener- ate activity if marketed properly. Places such as the Red Barn and Pumpkinland, both off Highway 99E, offer a glimpse of some of the best stuff the com- munity has. These places, what Brooks refers to as anchors of the communi- ty, need to be promoted. Creating a Best of Tehama County brochure highlighting these anchors is a good place to start. The downright ugly includes chain linked areas that are uninviting and vacant lots and dilapidated buildings. There are blighted areas, found especially in Ger- landing trickier than normal. Because Eureka lands only on fore and aft landing gear, it con- tinues to swing slightly in a breeze. Boarding is via a con- stantly moving, short ladder and the ground crew is strict about safe boarding procedures. Once airborne, the cabin is comfortable and roomy. It even store marijuana from the department’s ongoing mar- ijuana eradication efforts and related evidence, Sher- iff Clay Parker said. “The majority of what’s in that building is evidence from different marijuana investigations,” Parker said. The men tried to break in but fled when they set off an alarm, Parker said. It marks at least the sec- ond time the building has been targeted Storage at the building was targeted by thieves “four or five years ago,” Parker said. Between July and December 2009, the Dis- trict Attorney’s Office used the building as its headquarters while new air conditioning systems were installed on Oak Street. District Attorney Gregg Cohen declined to state whether his office keeps anything in the building. ——— Geoff Johnson can be reached at 527-2153, extension 114 or gjohnson@redbluffdailyn ews.com. has a restroom with its own win- dow — a feature the company’s British CEO Alexandra Hall dubbed “A loo with a view.” Redding is the first stop on the airship’s month-long tour of the Pacific Northwest. It will pass through Redding again in early- to mid-September, but Loya said it was not decided whether pas- senger rides would be offered on the return trip. “Barnstorming the Pacific Northwest gives us an opportuni- ty not only to embark on a fabu- lous journey and introduce the airship to new fans in Farmers’ communities, but also to remind people how magical soaring the skies can be,” Hall said. Other stops on the tour include Medford, Salem and McMin- nville, Ore., and Everett, Wash. Those interested in rides today can call 650 969-8100, Ext. 111, or visit www.farmersairship.com. To track Eureka during its Pacific Northwest tour, visit www.airshipventures.com/track- ing.php. ber and Los Molinos, that need to be fixed up, Brooks said. Downtown Red Bluff has potential, Brooks said. While some exteri- or advertising exists, he wants local business owners to up the ante on curb appeal saying curb appeal alone can bring in 70 percent of sales. Window displays that are extended to the out- side, benches for resting, frontage signs promoting the services and goods offered inside, not the name of the shop, are simple things that can be done to create a sense of invitation not rejection, Brooks said. “Think of it as an investment and not an expense,” Brooks said. “These things will make you money.” The downtown area is essentially empty after 5 p.m., but in reality peo- ple want things to do in the evening hours, Brooks said. Extending business hours and creat- ing a community plaza that includes a water fea- ture would attract more people to spend time in downtown. Lastly, Brooks reiter- ated working together to create a community brand. While there are many great things about Tehama County, every- one has to bring it all together to create conti- nuity. If all else fails, at least one sign is needed. A simple “welcome.” “This is a beautiful area,” Brooks said. “But you have got to get peo- ple off I-5 and 99.” ——— Tang Lor can be reached at 527-2153, Ext. 110 or by e-mail at tlor@redbluffdailynews.c om. Back to School Project seeks last-minute sponsors By JULIE ZEEB DN Staff Writer A sea of red will swarm down on Walmart in Red Bluff starting at 6 a.m. as the Back to School Project gets under way. The project, founded by Kim Berry of Red Bluff, is about helping send every Tehama County child back to school with pride, dignity and a feeling of self-worth. The project commences Sat- urday with the Great Shopping Day during which about 200 volunteers will be on hand to be paired up with the about 550 applicants. Sponsorship is $100 per child and there are about 600 signed up — leaving a $3,500 shortfall as of Thursday, Berry said. ‘If we had between 35 and 40 people wanting to sponsor kids we could (accept) them all’ Kim Berry, Back to School Project “If we had between 35 and 40 people wanting to sponsor kids we could (accept) them all,” Berry said. Donations can be made by individuals or in groups, she said. “It’s been a long road,” Berry said. “We usually start in Febru- ary or March and it’s about a six-month venture to get to this weekend.” While only about 550 are funded there is still a chance the remaining 50 could get a call, so the families have been told to wait by their phones Saturday morning, Berry said. “The funnest part is I get to call the families and tell them they’ve been selected,” Berry said. While reactions vary, most are overwhelmed, including one woman who said she was just trying to figure out how to buy one outfit for her son and was now thrilled he was going to be able to have new shoes and a backpack, too. Another woman started cry- ing as soon as she heard the news her child had been chosen, Berry said. “It was like she was winning the Publisher’s Clearinghouse Sweepstakes,” Berry said. The fun continues Sunday at Cuts For Kids, 2-6 p.m. in Red Bluff River Park. About 20 styl- ists have committed to coming, but more are needed, Berry said. “If we had 10 more that would be great,” Berry said. “What we could really use is more hydraulic hair chairs. We have 20, but we’d like to add more. We create this outdoor hair salon and they get their hair styled before getting photos.” Pot law would allow smoking at work SAN FRANCISCO (AP) — Supporters and opponents of a ballot mea- sure to legalize marijuana in California are dueling over the law’s possible effects on employers and the workplace. The California Chamber of Commerce claimed in a legal analysis released Thursday that Proposition 19 would lead to more workplace accidents by forcing employers to let workers smoke pot on the job. The analysis also con- tends the law would make California companies ineli- gible for federal contracts because employers could not guarantee a drug-free workplace. The proposition’s sup- porters dispute the cham- ber’s findings. They point to the state Legislative Analyst’s Office’s determi- nation that employers would ‘‘retain existing rights to address consump- tion of marijuana that impairs an employee’s job performance.’’ Mainly at issue is a sec- tion of the proposition that says no one can ‘‘be denied any right or privilege’’ because they engaged in legal conduct permitted by the act, such as smoking pot. The section continues: ‘‘The existing right of an employer to address con- sumption that actually impairs job performance by an employee shall not be affected.’’ The chamber claims the proposition would create a new, ill-defined standard of ‘‘actual impairment’’ that would prevent employers from disciplining workers simply for consuming mar- ijuana. Instead, according to the chamber’s analysis, employers would have to prove that pot impaired an employee’s job perfor- mance. ‘‘For example, if a fork- lift driver showed up reek- ing of marijuana smoke, an employer could not take disciplinary action until it could be proven that the employee’s job perfor- mance was ’actually impaired’ by the marijuana use (for example, after an accident occurred),’’ the chamber wrote. The Proposition 19 campaign said in a state- ment Thursday employers under the law would still be able to prohibit and punish for marijuana consumption that impairs job perfor- mance as they would for alcohol. Employers would still be able to ban possession or consumption of pot at work and keep rules in place that involve driving or operating dangerous machinery, the campaign said. Over 50 years of serving Tehama County In recent years, We Shoot Ya Photography of Red Bluff has provided photos for the first 300, but has said it will do as many as it can Sunday, Berry said. Those receiving photos will get a 5x7 and four wallet- size free. The event will include free hot dog lunches provided by Cornerstone Community Bank and Terry Simmons, live music, games and informational booths. For more information on Back To School Project, call 529-4074 or visit www.back- toschoolproject.com. To volun- teer as a hairstylist or offer the use of a chair, call at 736-1818. ——— Julie Zeeb can be reached at 527-2153, extension 115 or jzeeb@redbluffdailynews.com. Independently owned Telephone: (530) 824-3792