© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 29
chairman or as a member of the campaign board will have a significant impact.
Appropriate and individually tailored volunteer roles should be presented to
alumnae when asked for a commitment of time. Appendix A is a list of individuals
identified by interviewees and alumnae leadership as key participants and potential
donors.
It will be essential to any future campaign's success that the house corporation
board, campaign committee, alumnae advisory board, and other insiders make a
commitment to the project and actively participate in the solicitation and
recruitment of other donors and volunteers. The monetary support of these alumnae,
in addition to their volunteer support, lends credibility to the campaign and
demonstrates the importance of the project. Alumnae may question the viability of
the project if alumnae leaders who initiated the renovation project are not visibly
supportive.
In addition to volunteer support, one of the most significant impacts an alumna can
have on a campaign is her monetary support. Several factors can provide indicators
toward her interest in giving to a campaign. Philanthropic interest is measured by
asking interviewees where Delta Xi Chapter would rank as a priority compared to
other philanthropic interests they may have. Chart H shows that 41% of the
interviewees rank Delta Xi Chapter as a "Top Priority" or "High Priority."
Twenty-five percent place the chapter as a "Medium Priority" and the remaining
34% said it is a "Low Priority." This level of philanthropic interest is average
compared to other Pennington & Company feasibility studies. It is important to
recognize that prioritization does not necessarily correlate to one's gift estimate but
may coincide with their willingness to stretch their giving or appeal to others to join
them in support.
