© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 27
importance of updating the chapter house to remain competitive with other sorority
housing on campus and is a positive indicator for a capital campaign.
Overall, women understand the need to update the chapter house. However, women
are concerned with the timing of the project being too close to the previous
fundraising effort. In Pennington & Company's experience, alumnae will only
support a capital campaign if they feel others will also contribute. Alumnae—
specifically major donors—must believe others will support this project and stretch
their gift for a campaign to be successful. The perception that other alumnae will
be supportive of a major fundraising effort encourages individuals to participate
and creates the momentum necessary for a successful capital campaign. In any
campaign, it is important to make peer-to-peer, face-to-face solicitations to increase
probability of the donor making a gift.
E. Attitude toward personal participation
This section of the feasibility study assesses each interviewee's personal support of
and interest in a capital campaign. The information from this section is critical,
because it provides an indication of the two most important ways any alumna can
impact the possible project: volunteer and financial support.
Yes
69%
No
2%
Maybe
29%
Chart F: Should the Alumnae Leadership
Proceed with a Fundraising Campaign?
Response Rate = 93.9%
