Up & Coming Weekly

April 26, 2022

Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.

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WWW.UPANDCOMINGWEEKLY.COM 22 UCW APRIL 27 - MAY 03, 2022 Daily we are inundated with a bar- rage of advertisements that target how we look and ways to look better. e fitness industry reaches into our wallets frequently with ads for weight loss, gyms, equipment, dieting, supplements, clothing and tech-relat- ed items. It is a billion-dollar industry. One of the primary reasons people join a fitness center is to tone up, lose weight, build muscle and improve health and well-being. Fitness centers are not the only re- sources the consumer seeks for health and well-being; companies promote well-being and diversified products directed toward the consumer. Did you know that rapid weight loss commercials are at least 57% of media advertisements? In some cases, weight-loss ads claim that you can lose eight to ten pounds per week with their products. e diet industry takes in about sixty billion dollars per year, and the sad part is the failure rate averages about 90% for participants. e reason is that there is no long- term sustainability. Minerals, botanicals, vitamins and supplements are another huge indus- try with average spending of thirty-five billion. Millennials spend signifi- cant money each year on vitamins and supplements, including protein shakes and vitamins, averaging $56 to $80 per month. It is not uncommon to see ads tar- geting the miraculous results of taking vitamins and supplements. As of 2022, there are over a hundred thousand fitness and health clubs in the U.S. Before the pandemic, more than sixty-two million people visited health clubs with an average atten- dance of 108 days per year. Twenty-four-hour fitness is the largest privately held chain in the U.S., with more than 400 clubs. e most expensive gym in the U.S. is EXOS, costing thirty thousand dollars per year, located in Phoenix, Arizona. e average cost of a gym member- ship is $58, $78 for higher-end gyms, but it can vary depending on the size of a city. Budget-friendly gyms include Planet Fitness, Golds Gym and L.A. Fitness. Before joining a gym, one of the top considerations is location, followed by equipment, value, cleanliness, amenities, group fitness classes and atmosphere. e online virtual fitness industry is a rising star due to the pandemic. e availability of apps and smart devices for home workouts and mobil- ity are skyrocketing the market to an expected 79 billion dollars by 2026. A mounting 14.5 billion dollars was spent on exercise equipment in 2020, with aerobic and exercise equipment being popular items for the home offering cardio and resistance training. Today's home gym comprises more than dumbbells and a pull-up bar with the convenience of working out safely at home. Popular items such as the Nordic Trac, Peloton Bike, vertical climbers, smart home gyms and Mirror Pro have found their way into homes. Technology also prevails with home exercise equipment, apps, smart- watches and tracking devices to moni- tor our exercise progress. Finally, the apparel industry, which includes shoes and clothing, gener- ated 167 billion in sales in 2018 and is expected to reach a global market of 248 billion by 2026. e amount of revenue that the fitness industry takes in is mind-bog- gling, and now I can see why so much advertising targets this market. As a final footnote, North Carolina ranks 30 in the U.S., with 76.9% of residents who exercise. e number one state is Colorado, with 83.8%. e U.S., Germany and the United Kingdom have the highest number of fitness club memberships. FITNESS CYNTHIA ROSS, Personal Trainer. COMMENTS? Editor@ upandcomingweekly.com. 910- 484-6200. Fitness industry proving to be a lucrative business around the world by CYNTHIA ROSS Photo courtesy of Pexels Experience Unique Hours Mon-Sat 10-6 • Sun 12-5 Fayetteville's One-of-a-kind destination when shopping for unique Gifts and Antiques from all over the world. May 2 nd Public Opening May 19 th Grand Opening 5pm -7pm at 2828 Raef•d Rd. www.fayettevillepiccadillycircus.com SAVE THE DATE! Coming Soon! 910-988-7777 Owner Sherri Coultrup

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