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Auto Brand Spotlight | 4 | AutosArkansas.com Mitsubishi A s Japan's first mass producer of automobiles — the model A first rolled off the line back in 1917 — Mitsubishi is a venerable name in that country. Its roots actually go way back to 1870, when the company focused on shipping and mining operations, among other things. roughout World War II, Mitsubishi focused its efforts on producing vehicles and ships for Japan's war efforts. e company didn't get into serious vehicle production and design until 1960, when the compact Mitsubishi 500 became its largest scale passenger vehicle yet. In 1971, Mitsubishi — with a 15 percent contribution by Chrysler — produced the Colt in the United States. Its alliance with Chrysler also meant that the car was marketed under the Dodge brand. Beginning in 1982, Mitsubishi began selling its cars in the U.S. under its name. It really became successful during the 1990s with the 3000GT and the Eclipse. Today, Mitsubishi's focus on safety features and exotic perks are helping it increase its market share. Mitsubishi has also gained a reputation for its performance vehicles, especially the Evolution series that draws inspiration from European-style rally racing. Its emphasis has shied to more efficient cars in recent years, including electric models, matching the demands of today's drivers. TECHNOLOGY: Exciting perks like magnesium paddle shifters on late model cars are Mitsubishi's way of promoting its close race- car driving ties. HISTORY: With roots going all the way back to the 1870s shipping industry in Japan, Mitsubishi has enjoyed a long and storied history in the world of automobile manufacturers. FAMOUS MODELS: Lancer, Eclipse, Galant. KNOWN FOR: Sleekly modern vehicles that boast top safety features and accessories. AT A GLANCE Adventurous, sporty, safe SPOTLIGHT ON 2020 VEHICLES TO WATCH Outlander Sport A major exterior styling redesign boasts a new, stronger Mitsubishi signature "dynamic shield" grille up front. Eclipse Cross The sporty Eclipse Cross benefits from the addition of new Special Edition (SP) trim slotting in between LE and SE trims. Outlander PHEV A new Premium Interior Package is available on the GT trim for $400, offering a more upscale appearance.