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Auto Brand Spotlight | 12 | AutosArkansas.com Toyota S ince being founded in 1937, Toyota has stood apart from the crowd with its attention to detail and the quality of its crasmanship. is Japanese auto maker became a genuine brand to be reckoned with in the United States over the ensuing decades. Its influence extends beyond the borders of the U.S., though. Toyota was recently the top vehicle manufacturing company by volume. Initially, Toyota exclusively designed and produced compact cars. In fact, compact vehicles were Toyota's bread and butter for some time. During the 1990s, demand increased for larger, roomier cars and Toyota responded in kind. At the top of the list in terms of popularity were Toyota's SUV offerings, including the RAV4 and the 4Runner. As concerns about gas prices started to loom large in the 2000s, Toyota was once again on the cusp of emerging trends and innovations. e launch of its hybrid vehicle, the Prius, in 1997 proved once more that Toyota was keeping its finger firmly on the pulse of public opinion. e popularity of several of its smaller, more fuel-efficient cars — including the Corolla and the Yaris — also confirmed that the company was on the right track. Going forward, Toyota continues to demonstrate a dedication to innovation in terms of a reduced reliance on oil. Hybrids, plug-in hybrids and plug-in cars are all part of its current lineup. TECHNOLOGY: As the first major automotive manufacturer to mass produce hybrid vehicles, Toyota is well known for its electric technology. HISTORY: Toyota's first prototype, the A1, was unveiled in 1935. A decade later, the company had sold more than 100,000 cars. FAMOUS MODELS: Camry, Corolla, 4Runner, Land Cruiser. KNOWN FOR: Durability and reliability that aren't matched by other brands. AT A GLANCE Ahead of the curve SPOTLIGHT ON 2020 VEHICLES TO WATCH Highlander Toyota is on a major roll with new SUVs, especially the next-generation three-row 2020 Highlander debuting this year. Corolla The all-new Corolla sedan features both a gas model and the U.S.' first-ever Corolla Hybrid. Yaris The all-new Yaris embodies the formula for modern hatchback appeal: make it fun, make it efficient and keep it affordable.