Issue link: https://www.epageflip.net/i/77640
Local Calendar Submit calendar items to P.O.Box 220, Red Bluff, 96080 or clerk@redbluffdailynews.com. TUESDAY,AUGUST 7 Red Bluff City Council, 7 p.m. City Hall, 555 Washington St. Cribbage Club, 6 p.m., Cozy Diner, 259 So. Main St., 527-6402 Fun Senior Aerobics with Linda, 8-9 a.m., $1 per class, Red Bluff Community Center, 1500 South Jack- son Street 527-8177 PAL Kickboxing, 6 p.m., 1450 Schwab St., 529- 8716 or 200-3950 Pinochle for Seniors, 12:30 p.m. to 3:30 p.m., 1500 So. Jackson St., Free, 527-8177 Playtime Pals Playgroup, 10 a.m., Family Resource Center, 220 Sycamore St. Ste. 101, 528- 8066 Red Bluff Derby Girls open tryouts and practice, 6:30 p.m., Tyler Jelly building at Tehama District Fair- grounds Red Bluff Rotary, noon, Elks Lodge Take Off Pounds Sensibly — TOPS, 10 a.m., First United Methodist Church, 525 David Ave., 824-0556 or 529-1414 Tehama County and Red Bluff Landfill Manage- ment Agency, 8 a.m., board meeting, 727 Oak St. Tehama County Board of Supervisors, 10 a.m., board chamber, 727 Oak St. Tehama County Tea Party Patriots,6 p.m., Grange Hall, 20794 Walnut St. Weight Watchers meeting, 9 a.m., 6 p.m., weigh- in starts half-hour before meetings, 485 Antelope Blvd., #N, next to Bud's Jolly Kone, 1-800-651-6000 Tuesday, August 7, 2012 – Daily News 3A Know the five shopping triggers Don't look now, but that man who just walked into the store behind you is not here to shop. He's a shopping anthropologist. The store hired his employer to find out what makes you tick. Once they have this data, they'll use it to improve their profit margins. He's watching your every move, taking notes, timing each of your behaviors. You lingered for 7.37 seconds at Success recorded. the eye-level display strategically positioned 15 feet from the front door. Check. You reached out to touch the bath towels on Aisle 7 but put them back. Check. Then eyed another set of towels on Aisle 8 but couldn't reach them. Copy. You pick up the sale towels of fine Egyptian cotton, put them in your cart and then picked up a sec- ond set. Duly noted. On your way to checkout, a friendly employee offered to show you the matching bath mat and shower curtain. How lovely. At checkout, coordinating can- dles and strategically placed bath- room accessories called your name. Bingo. cashier, you have unintentionally redecorated your bathroom. You came with cash to buy towels. Now you're reaching for your debit card. By the time you get to the In an amazing twist, we can use what they learn to turn the tables right back on them. Here's how: Plan. Data shows that 70 percent of all purchas- es are unplanned. Counterpunch: Do not browse. Make a list. Stick to it. Time. The longer you spend in a store, the greater your personal "con- version rate" -- turning a looker into a buyer. Counterpunch: Take care of your business and then get out of there. Touch. Retailers know that if they can get you to touch something, chances skyrocket that you will buy it. Counterpunch: If it's not on your list, do not touch it. So, you think I'm kidding? Not at all. Chances are you've encountered an employee of Envirosell Inc., owned by Paco Underhill, author of "Why We Buy: The Science of Shop- ping." Envirosell has offices around the world. Their employees bring back valuable data used to advise retailer clients on how to boost profits. Tracking shoppers shows them what works and what doesn't. Sound. Retailers are advised to identify their target audience demo- graphic and play the music that was popular when that group was in high school and college. That music makes you feel happy, which makes you want to linger -- which makes you buy more. Counterpunch: Listen to your favorite music in the car ride home. Mary Hunt Everyday Cheapskate Remember the five shop- ping triggers whenever you are in a store -- plan, time, touch, sound and contact. Enjoy the retailer's attempts to improve its con- version rate, but remember why you're there, get the job done and then get out. Contact. Most people are kind and do not want to be rude. When a store employ- ee reaches out to help us, we feel the need to buy that item. Counterpunch: Do not speak or make eye contact with store employees unless you initiate the contact for a specific reason. Just say, "No, thank you," when approached. Mary Hunt is the founder of www.DebtProofLiving.com, a personal finance member website. You can email her at mary@everydaycheapskate.com, or write to Everyday Cheapskate, P.O. Box 2099, Cypress, CA 90630. Bible reading and noon day prayers for the com- Crafters and vendors sought for Calico Faire Corning munity, 12:15 p.m., St. Andrews Episcopal Church, 820 Marin St. Sr.Warden Charles Rouse, 824-2321 Corning Community meeting, 7 p.m., Maywood Middle School, 1666 Marguerite Ave. Corning Recreation Commission, 7:30 p.m., City Hall, 794 Third St. Dance with Juana, noon to 1 p.m., Family Resource Center, 1488 South St., 824-7670 Domestic Violence Information and Support Group (Spanish language), 10 a.m. to Noon, Olive Room at the Corning Healthcare District, 275 Solano St. 528-0226 ESL, 9 a.m., Family Resource Center, West and South streets, 824-7670 Soccer training, 4-6 p.m., Woodson School Soccer Field, 150 N Toomes, 824-7680 Bowman 4-H, 7 p.m., Evergreen Elementary School Gym, 527-3101 Cottonwood Los Molinos Bingo, 4:30 p.m. dinner, early birds 6:15 p.m., reg- ular session 6:30 p.m., Veterans of Foreign Wars Hall, 7900 Sherwood Blvd., 384-2738 Los Molinos Cemetery District, 8:30 a.m., 25096 Taft St., 384-1864 School Readiness Play Group, 10-11:30 a.m., up to 5 years, free, First Steps Family Resource Center, 7700 Stanford Ave., 384-7833 WEDNESDAY,AUGUST 8 Red Bluff Adult Carving Class, 1o a.m.-noon, Veterans Memorail Hall, Jackson and Oak streets, 527-0768 Al-Anon, noon to 1 p.m., Presbyterian Church, Jef- ferson and Hickory BMX practice races, 5:30 p.m., Red Rock BMX Track, Tehama District Fairground, $3 Community Good News Club, 6-8 p.m., North Val- ley Baptist Church, 345 David Ave., $10, 527-0543 DRBBA Summer Concert: Chad Bushnell and Band, 5:45-7:45 p.m.Washington/Pine streets in con- junction with farmers market Elks duplicate bridge, noon, Elks Lodge, 355 Gilmore Road, 275-4311 Farmers Market, 5-8 p.m., Corner of Washington and Pine streets, 527-6220, EBT accepted Mentor Gathering, 5:30 p.m., Tehama County Department of Education, 527-5811 Nurturing Parenting Dads Program, 10 a.m. to noon, 1860 Walnut St. #D, Shasta Room, call Keith at 527-8491, ext. 3012 Nurturing Skills for Teen Parents, 9 to 10 a.m., 1900 Walnut Street, 527-8491, ext. 3012 Parks and Recreation Commission, 7 p.m., City Hall, 555 Washington St., 527-8177 Red Bluff Airport Commission, 5:30 p.m., City Hall, 555 Washington St. Red Bluff Cemetery District Board of Trustees, 4 p.m., Oak Hill Cemetery office Red Bluff Kiwanis, noon, Elks Lodge Red Bluff Derby Girls open tryouts and practice, 6:30 p.m., Tyler Jelly building at Tehama District Fair- grounds Retired Public Employees Association, Chapter 18, noon, Cozy Diner Senior Dance, 7 p.m., Westside Grange, Walnut Street Soroptimist International, 5:30 p.m., Community Center, 1500 S. siredbluffclub@yahoo.com Team Kid,5:30 p.m., First Southern Baptist Church, 585 Kimball Road, 527-5083 Tehama Coffee Party Loyalists, 6 p.m., Cozy Diner 259 Main St. Sacred Heart School will be once again hosting its Calico Faire 9 a.m. to 3 p.m. Saturday, Oct. 13 at the Tehama District Fairground and vendors and craftors are being sought. The event is a funfilled day with a fun run, chil- Police reports The following infor- mation is compiled from Red Bluff Police Depart- ment, Tehama County Sheriff's Department, Corning Police Depart- ment and California Highway Patrol. Arrests •Patrick Joseph O'Connor, 45, Corning was arrested Sunday for inflicting corporal injury on a spouse or cohabitant. Bail was $50,000. • Jeremiah Paul Ray Setzer also known by the last name Lauzon, 34, Los Molinos was arrested for inflicting corporal injury on a spouse or cohabitant and false imprisonment with violence. Bail was $50,000. • Amber Rose Scott, 25, Red Bluff was arrest- ed Sunday for sexual intercourse with a minor. Bail was $15,000. • Nathan Richard Tol- bert, 29, Red Bluff was arrested Saturday at Red Bluff River Park under the Postrelease Community Supervision Act. • Ignacio Miguel Friday. The woman said she came back to her locked home to find it had been burglarized and ran- sacked. The only item reported missing was $45 in small bills. •A burglary on the 20000 block of Manter Court was reported Sun- day. A man had been on vacation for two weeks when family members checking on his house dis- covered the burglary. They said it had happened in the past two days. It appeared the burglar had entered through the front door. A personal computer, DVR, plasma television, chain- saw, electronic safe and miscellaneous jewelry was taken. The total loss was reported at $5,500. Furni- ture and electronics were also vandalized. Theft • Thursday night and Friday morning vehicles were broken into on Gamay Court, at Motel 6 and Potter Street. Valencia-Mendoza, 31, Red Bluff was arrested Friday on Interstate 5 northbound south of Cot- tonwood Creek for pos- session of marijuana for sale. Bail was $35,000. Burglary • An outbuilding on the 17000 block of Wagon Wheel Road was reported to have been broken into. An electric generator and miscellaneous items were taken. •A 50-year-old Los Molinos woman reported someone burglarized her 5th Avenue house on the 24000 block sometime dren's game booths, food booths, entertainment, children's costume contest and pony rides. Booth rent is $35 for a 10' x 10' booth space. To register for a booth, call Kristen Gray at 200- 0909. cell phone from a restroom at Woodson RV Park. Another person later found the cell phone and said they would mail it to the victim. • Someone reported the theft of three packages from their mailbox on the 15000 block of Matlock Loop. The victim said the Post Office had confirmed the packages were deliv- ered July 21. The pack- ages contained jewelry and were valued at $22. • Someone on Donno- Saturday night. employee reported an intoxicated white man had come into the store and battered another employee Saturday. Violence •A More For Less • Someone reported Friday at Corning Lumber on Yolo Street that a fam- ily of raccoons had moved into one of the buildings. Bandits van Avenue in Corning reported about 6:15 p.m. Friday the theft of a Husky 6.5 horse power lawnmower stolen from the backyard between 3 and 6 p.m. Avenue reported Friday a rock had been thrown through a window. • Someone on Griffin Vandalism • Someone on Park • Someone reported the theft of personal items from a motor home on Third Street. •Tail lights were stolen from a vehicle on Lakeside Drive sometime Thursday night or Friday morning. •A pair of thefts was reported from Liquor and Food over the weekend. On Friday someone reported the theft of a bicycle. On Saturday someone reported the theft of a cell phone. •A theft of money was reported at Walmart Fri- day. •A license plate was reported stolen Sunday from Vista Way. • Someone reported the theft of a knife and Lotto numbers SACRAMENTO (AP) — The winning num- bers drawn Saturday night in the California Lottery's ''SuperLotto Plus'' game were: 5-18-28-43-44. Meganumber: 24. Amazing Finds New & Consigned Furniture & More Jackson St., Bunk 158 bed $ RED BLUFF 530-917-1138 REDDING 530-917-7797 22660 Antelope Blvd. amazingfindsredbluff.com amazingfindshome.com Back to School Furniture Closeouts Two Locations - 30,000 square feet 3351 S. Market St. See details in store & online Way reported Saturday rocks had been through a window. • Six mailboxes near the 20000 block of Ohm Road were reported to have been smashed. • Someone called the • Friday afternoon someone in the 100 block of Donnovan Avenue in Corning reported Norman Cowdrey was going door to door asking people for boards. Cowdrey was asked to move along. Bored? Tehama County Sheriff's Department Sunday to report they had just wit- nessed a man wearing black clothing slash the tires on a silver Dodge truck parked underneath the Woodson Bridge over- pass. The subject got onto a black motorcycle and took off. •A rock was thrown through a classroom win- dow at Mineral Elemen- tary School sometime Jumper • A woman reported at 10:33 p.m. Sunday on Meadowbrook Lane, in Corning seeing a person with a flashlight jumping over their backyard fence from one neighbor's back- yard, going south through her yard and jumping into the other neighbor's yard. The woman reported she contacted her neighbors who have checked their yards, but were unable to locate anyone in the area. Extra patrol was request- ed. Scam •A woman reported to police receiving a phone call and text messages from a man named Jack Miller telling her she won the lottery that she believes is a scam. Membership Specials Student 3 Month $89 Couple $199 Family of 3 $249 Family of 4 $269 Family of 5 $299 Specials for new members only 3 months specials must be paid in full Children must be under 18 to be included to family memberships Tehama Family Fitness Center www.tehamafamilyfitness.com 2498 South Main St Red Bluff 528-8656