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4A Daily News – Wednesday, August 31, 2011 Commerce business Machovsky wins new motorcycle Red Bluff Yamaha Polaris Kawasaki announced the winner of its Kawasaki Good Times Give Away on Saturday Aug. 20. The lucky winner is Pamela Machovsky of Red Bluff. She received a new Kawasaki Ninja 250R motorcycle. This event culminated a spring and summer long national promotion by Kawasaki. More than 800 dealers took part in this promotion nationwide. "We were pleased to have the opportunity to meet with enthusiasts from our area," said Robert Carrel of Red Bluff Yamaha Polaris Kawasaki. Courtesy photo Pamela Machovsky of Red Bluff, winner of the Kawasaki Good Times Give Away is pictured with Robert Carrel of Red Bluff Yamaha Polaris Kawasaki. Machovsky received a new Kawasaki Ninja 250R motorcycle. In a world loaded with marketing options and information overload I'm often asked by new and existing busi- ness owners for a simple, inexpensive way to increase their local visibility and marketing efforts to produce more opportunities and sales. Without a doubt, I always ask a stunningly sim- ple question, Are you a mem- ber of your local chamber of commerce? I get one of three answers: 1. Yes 2. No, but tell me more 3. We used to be a member Now I know every person has opinions but I'd like you to take a moment to read this brief article to discover seven reasons why I strongly feel that every business and non-prof- it organization should be a member of their local chamber regardless of the size of their organization, marketing budget, years in business, or even if they've heard or possibly had a nega- tive chamber experience in the past. In light of the current challenges in the economy, this article is even more rel- evant than when I first wrote it two- years ago. 1. Visibility. Yes, you've heard it said time and time again, that out of sight means out of mind. This is not a smart strategy for any business, espe- cially when times are good. A market can change quickly. As Jim Collins says, good is the enemy of great. This is a great statement, but I'd like to add to it as it relates to marketing. While good is the enemy of great, compla- cency and short term thinking is the enemy of sustained marketing break- 7 reasons every business and non-profit should join the chamber cheap. throughs. 2. Access. Unless you're crazy or like consistent rejection, no one enjoys making cold calls all day long. It's a painful, tedious process that often wastes far too much time and mentally drains even the most upbeat and friendly person after a while. When you join a chamber and actively get involved you'll discover that meeting prospects who may have an interest or who can refer you to key contacts you're trying to reach, is a huge benefit of mem- bership. 3. Ongoing training and education. Unless you have the luxury of a train- ing budget or can afford to bring in local, regional or nationally known experts on different topics, I firmly believe that there's no other organiza- tion in America that delivers timely programs at such an affordable price as the local or regional chamber of commerce. 4. Networking. From seminars, leads groups, luncheons to business expos and various business and com- munity committees, there's absolutely no excuse for not being able to meet new contacts, referrals and people who can help you with ideas and addi- tional ways to grow your business. 5. Low cost advertising opportuni- ties. As far as visibility at the local level, a chamber offers a wide range of affordable advertising options and sponsorship packages for just about every business or non-profit, regard- less of how big or small their budget may be. I've bought and sold tradi- tional media and I can tell you it's not Local Businesses! Be True to your Schools! If your customers are teachers, parents and students of YOUR school spirit by being a part of the newspaper's annual Corning or Red Bluff High Schools, you'll want to show SHOOTOUT EDITION! Red Bluff Corning vs. Varsity Football Big game: Friday, September 16 Special Edition Published Thursday, September 15 Advertising Deadline: Thursday, September 8 Contact your Daily News advertising representative TODAY! (530) 527-2151 ANNIVERSARY Store Wide Sale 17TH September 1st All Power tools 50% OFF All Birthstone Jewelry Up To 30% OFF Musical Instruments 50% OFF 25% OFF Swords 50% OFF All Up To Video Game Systems 25% OFF OPEN: Mon.-Fri. 10am - 5:30pm Sat. 11am - 4pm 413 Walnut Street, Red Bluff (530) 528-8000 www.redbluffgoldexchange.com TV's, Electronics, Bikes 30% OFF Select Jewelry 50% OFF Video Games 50% OFF Up To *Except Coins. Artwork for illustration purpose only. See store for actual sale items. Sale ends 9/17/2011 Gold Exchange - 17th SKATEBOARDING, GOLD PANNING & METAL DETECTNG DEMO'S 20 or more $ 150 ea. DVD's$ 2 ea. or 6. Advocacy. A foolish belief among large companies, especially national retail outlets, is that they're too big or not local enough to care about getting involved or joining their local chamber of commerce. A few things they should think about: Are their employees and customers local? Are taxes and school systems impor- tant to finding and retaining a high quality work force? These are key areas that the chamber researches, lobbies and routinely discusses with local and regional government units, politicians and the media to keep peo- ple up to date on central issues of importance pertaining to their mem- bership and the community. 7. Money saving discounts. If you fully leverage the cost saving dis- counts ranging from health insurance, office supplies, to discounted phone service to other items your business currently uses or will need, it's not uncommon for a small business to easily find enough savings in the first 30-60 days upon joining with endorsed providers or member to member discounts to recoup most, if not all of their membership dues. Being a small business owner, I can attest to the fact that being a member of the chamber and shopping around for discounts and services available makes joining achievable for any company regardless of how limited their marketing budget may be. Tony Rubleski is a No.1 bestselling author with Amazon.com and the president of Mind Capture Group.For additional information, visit www.MindCaptureGroup.com. Painters join chamber • New Members – The Corning Chamber of Commerce welcomes new member, Guzman Paint- ing, 148 Mobile Dr., Corning, CA 96021, Phone: (530) 566-6235. • Olive Festival – This year's Olive Festival was a wonderful success and we want to thank all of our generous sponsors. We tried something new this year and it was a big draw - the Western Express Train that took passengers from the New Life Assembly parking lot to the park and also on an Olive Industry tour three times during the day. We want to thank the sponsors of the train as well as our regular sponsors for making this all possible. Thank you All Star Auto Recycling, Bell-Carter Olive Company, City of Corning, Corning Fire Department, Corning Police Department, Corning Observer, Corning Olive Oil Company, Corning, Rotary Club, Crane Mills, Eric's Computer Solu- tions, Gold Exchange, Hispana Americana News, Interland Business, Jamison Properties, Les Schwab Tires, Linnet's Tires, Lucero Olive Oil, Olive Pit, Pacific Gas & Electric, PremierWest Bank, Rabobank, Red Bluff Daily News, Rolling Hills Casino, Round Table Pizza, Specialized Fibers, SouthWest Water Co., St. Elizabeth Com- munity Hospital, and US Bank. Without you these events would not happen. • We would like to congratulate the winners of this year's events. The winners of the Olive Festival Parade are: Best Marching/walking unit – Youth Soccer Team; Best Float – Corning Tea Party Patri- ots; Best Vehicles – Friday Knights Car Club; Best Miscellaneous – Chico Shrine Mini Car Club. The winners of the Olive Cook-off are Sharon Searcy who won the Grand Prize and also took 2nd Place; Cheryal Butts took 1st and 4th Place; and Wyatt Haywood took 3rd Place. The Corning "Does it Bedder Bed Race" winners are: Men's Team - Har- vest Christian Center; Women's Team – US Bank; and Co-ed Team – Harvest Christian Center. The Dutch cook-off winners are: Main Dish - Ron Jud- son, Red Bluff; Chili Verde with Green Olives. The Bread category: Warren and Roberta Duke, Corn- ing; Garlic Bread Swirls. Dessert category: Warren and Roberta Duke, Corning; Choco-Flan. The Peo- ple's Choice awards went to Ron Judson of Red Bluff for his Main Dish, Chili Verde with Green Olives Bread: Warren and Roberta Duke of Corn- ing received the People's Choice for Garlic Bread Swirls in the Bread category. In the Dessert catego- ry it was Bill Baugh and Lee Franks of Redding with their Triple Chocolate Delight Cake. The Chamber would like to thank the Skateboard & Bike Park Association and the young men who helped clean up after the parade and also picked up trash throughout the day in the park. We were pleased with their willingness to help out and for doing such a great job. Thank you Blaine Smith for coordinating this. The Chamber Board of Directors worked very hard and long hours to put on this event and should be congratulated for a job well done. This is a team effort that takes many hours of planning and work- ing, so if you see a chamber director let them know that you appreciate their hard work. They are: Linda Tousey - Olive Festival Chairperson; Willie Smith – President; Marti Syed – President Elect; Terry Barbo – Treasurer; Sonja Akers; Steve Bar- rett, Tony Cardenas; Jerry Crow; Skylar Gravatt; Carolann Fernandez; Ronda Haywood; Don Holden and Jocelyn Olander. • Life Line Screening – Affordable screening for strokes, abdominal aortic Aneurysm peripheral arterial disease and more is coming to Corning again. Thursday Sept. 8 all day at New Life Assem- bly of God 660 Solano Street. Pre-registration is required. Call 1-800-324-1851. ——— This column is prepared and submitted by the Corning Chamber of Commerce. C & C PROPERTIES 741 Main Street, Suite #2 Red Bluff, CA 96080 1-800-287-2187 (530) 527-2187 An Independently owned and operated Member of Coldwell Banker Residential Affiliates. 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