Red Bluff Daily News

September 01, 2010

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6A – Daily News – Wednesday, September 1, 2010 Commerce business • New Mem- ber – The Corn- ing Chamber of Commerce wel- comes J C Land- scaping & Maintenance, 4115 Woodson Ave. Corning, 96021. Phone: 838-8097. • Olive Festival – The 21st Annual Olive Festival turned out to be a wonderful suc- cess and the attendance for both the parade and the day in the park exceeded previous years. Congratulations to the parade win- ners: Best Marching Unit – Corning Cardi- nal Marching Band, Best Float – Corning Tea Party Patriots, Best Miscellaneous – Chico Shrine Mini Cars, Best Senior Eques- trian – Corning Cowboys, Best Jr. Equestri- an – Jazziah Sherrod, and Best Vehicle – Kelly-Griggs House Museum. The winners of the "Corning Does it Bedder" Bed Races were: 1st Men’s Team – "Bed Bugs" from Harvest Christian Center, 1st Women’s Team – US Bank, and 1st Mixed Team – "The Flower Bed" from Corning Florist. Saturday the park was full of people from all over the area enjoying the variety of food booths, craft booths and more. There were plenty of kid’s activities and local entertain- ers. Something new this year was the chance to sample Olive Oil Ice Cream made with mandarin olive oil and lemon olive oil. Those who were brave enough to taste were pleasantly surprised and said it was very tasty. Next year we plan to have more vari- eties and show you what great ice cream can be made from local olive oils. The chamber thanks major sponsors, Bell Carter Olive Company, Crane Mills, Lucero Olive Oil, Daily News and US Bank. Other sponsors include: Les Schwab Tire Center, Rolling Hills Casino, Mix 95.1 Radio, Southwest Water, Corning Observer, Corning Rotary, Hall Bros. Mortuary, & Olive Fest parade, bed race results Richard Dunbar DDS, Ramada Inn, Round Table Pizza, St. Elizabeth Community Hos- pital, and the Lodge at Rolling Hills. Thanks to the city of Corning, the Volunteer Fire Department and especially, Carl Crain from Public Works who worked on his fur- lough Friday and on Saturday to help with things that needed his expertise. • Jubilee – Tehama County Museum’s 29th Annual Fundraising Jubilee is coming up Sept. 11 from 8 a.m. to 6 p.m., 275 C St. in Tehama. There will be a pancake break- fast, raffle drawings, country store, live entertainment, craft/vendor booths and lunch. New this year will be an exhibit fea- turing local artist and crafters, "Oink ‘n Cluck" barbecue dinner and a classic Corvette display. • Preview showing – Saturday, Sept. 4, from 4 to 6 p.m., the Tehama County Muse- um will have a preview showing of its latest exhibit, the Nelda Babb Collection. There will be a program, dessert and tour. • Tehama County Student Art Contest – The Tehama County Arts Council, Sacred Heart School and the Red Bluff Art Associ- ation invite students to participate in the 10th annual Tehama County Student Art Contest. This year’s theme is "Magnificent Machines" with an optional sub-theme for grades K-5 of "Robots." Prizes will be awarded to the first through third place win- ners in each of four divisions, and the Best of Show receives $50. Entries are due by 4 p.m. Tuesday, Sept. 28 to Sacred Heart School, 2255 Monroe St., Red Bluff. Pick up rules and entry form at the chamber office, 1110 Solano St. in Corning. enterprise Group cohesion at the chamber At the last City Council meeting your Red Bluff- Tehama County Chamber of Commerce made a presenta- tion to council members about some of the progres- sive initia- tives that the chamber is making. The roots of these changes were planted back in May at our Strategic Planning Advance, where chamber executive mem- bers, directors and commu- nity members joined to identify key areas of focus to advance our chamber. Four core areas were the result of the two-day meet- ing: Communication, Membership, Branding and Group Cohesion. Your chamber has made huge strides since identifying these core competencies and the presentation made to the council was reflective of these advances. Group Cohesion specifi- cally spoke to how the chamber will support our county’s many groups, organizations and events. It is believed to work more effectively on behalf of our membership, when partner- ing with others on events and activities for our com- munity, the chamber needs to have clearly defined areas of responsibility, working within guidelines estab- lished in Memorandums of Understanding (MOU) to ensure roles and responsi- bilities are defined. A goal is to avoid the potential pitfalls of ineffi- ciencies such as assump- tions based on the past and how the chamber was perceived and what the chamber did for our commu- nity and events. It is anticipated that once the role of the chamber is more clearly defined and organized within the organi- zation and how it relates to the stakeholders in our com- munity that we can further make advances in progres- sive ideas and begin the implementation of some of the many ideas that are floating around in our coun- ty. As a community pas- sionate about where we live and what opportunities we could be promoting, we want to further our purpose as a chamber supporting the economic development strategy of increasing visi- tors and making your com- munity a destination for tourism that benefits our businesses and the people of the county. The number of groups that members of your com- munity support are exten- sive. Red Bluff Round Up, Red Bluff Rebound, Next Tehama, Expect More Tehama, Convention & Vis- itors Bureau, hoteliers, Downtown Business Dis- trict, Lake Red Bluff Miti- gation, 4th of July, service organizations and Spartan Booster Club are but a few. Each of these organiza- tions is doing all it can do to improve the area we live for the enjoyment, improve- ment and advancement of our community. Our part- nerships throughout the community are critical to our success but only if we utilize our resources to part- ner wisely and ensure a return on investment for our membership and ultimately our community. A refreshing proposition : A unified approach. A recent example of this is the group effort led by the Tehama District Fairground to address the Red Bluff Police Department’s con- cerns for the cost of traffic control at events and its impact on the overtime bud- get. After a concerted effort among various event repre- sentatives and program directors, the fairground proposed several ideas to the City Council to consider as options for addressing the traffic control issue. While not all of the rec- ommendations will be met with acceptance, the effort to work together toward a resolution was evident. Your chamber is eager to continue on the advances we have been making and working with you to strengthen and vitalize our community. We look for- ward to the growth and well being of all the efforts to continue to make a signifi- cant impact. Join in and help. Bill Hill is a member of the Red Bluff-Tehama County Chamber of Commerce.

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