Delta Delta Delta - University of Missouri

Pre-Campaign Feasibility Study Report

Delta Xi Chapter of Delta Delta Delta at the University of Missouri

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© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 37 2. A summary of this report should be shared with all individuals contacted as a part of the feasibility study. The summary should be sent with a letter reporting the decision to proceed with a campaign. 3. Final project plans should be modified to reflect the feelings, attitudes, and opinions expressed in the feasibility study report. The size of the project should be reflective of the projected campaign goal recommendation and any long-term financial analysis and goals that are developed. A final and accurate cost breakdown of the renovation plans should be provided to Pennington & Company. 4. The chapter must continue a comprehensive, ongoing alumnae relations program that utilizes both print and electronic media to ensure regular communication and personal contact among the house corporation, undergraduate chapter, and alumnae constituency. Biographical updates should be mailed annually, and further efforts should be made to locate lost alumnae. 5. Develop a detailed case statement and campaign plan to define the needs of the facility, show undergraduate accomplishments, highlight increased alumnae support, and prove sound fiscal management so prospects will assign a higher philanthropic priority to this project. The case statement must go beyond an explanation of need and show how this effort will affect Delta Xi Chapter's success. 6. A pro forma should be developed to demonstrate the operational viability of the Delta Xi Chapter House Corporation Board. Scenarios regarding debt-service capabilities, projected rents and fees, and similar issues should be explored to determine best-case and worst-case situations. Some alumnae expressed interest in obtaining information regarding the finances and funding of the project, and a solid business plan needs to be developed. 7. A specific dollar goal above $200,000 should not be set until after solicitation of selected major gift prospects, insiders, and members of the alumnae leadership is complete (three months). This solicitation period will constitute the insider phase and quiet phase of the campaign. Success in acquiring the top gifts will determine the final goal to be announced at a later date. The early gifts and pledges will, in effect, dictate the final goal. 8. Identification and recruitment of strong volunteer leadership for the campaign should be addressed immediately. High-profile, well-respected alumnae who make significant gifts for their capability level will have greater success soliciting fellow alumnae. A campaign chairman/co- chairmen, potential honorary chairman, and executive committee must be appointed as soon as possible.

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