© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 36
ensure support from all donors, a detailed case for support must be developed prior
to asking alumnae for major gifts. The case for support must be well-defined, and
all financial estimates must be present.
B. Criteria for success
Pennington & Company has worked with more than 840 fraternity and sorority
house corporation boards on over 150 college and university campuses. Our
experience has proven that certain elements are critical to successful fundraising:
A persuasive, well-planned, and urgent case for support.
Unanimous support by the alumnae leadership concerning the chapter's
needs and the plan to meet these needs. The alumnae leadership must
be willing to demonstrate the importance of the project with their own
philanthropic gifts and investment of time.
Understanding of the basic gift table and recognition that 50% of the
funds will likely come from 10 alumnae and that approximately 20% of
all alumnae will contribute to the campaign.
Influential, recognizable, and dedicated volunteer leadership.
Adequate investment of finances for campaign expenditures.
Professional support for volunteer leaders and major gift solicitations.
C. Recommendations
Pennington & Company has carefully evaluated the results herein for the Delta Xi
Chapter House Corporation Board. A minimum fundraising goal of $200,000 is
feasible only if the house corporation adopts and implements the following
recommendations.
1. The Delta Xi Chapter alumnae leadership makes the decision to proceed
with plans for a capital campaign immediately.
