© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 25
When discussing reasons why alumnae would support a campaign, participants
frequently mentioned alumnae who currently have daughters in the chapter and the
need to remain a top-tier sorority on campus. A 1990s alumna stated, "There's a
sense of continued competition, and you have to keep up or numbers will drop and
you'll lose quality women and top-tier status. I don't want Delta Xi to fall into that
slot." A 1980s alumna commented, "Women with daughters who have lived in the
house recently or are living in the house will be most likely to give."
Alumnae cited improved communication to alumnae when legacies do not receive
a bid, needing to engage women through in-person events and additional volunteer
support, and this project being too recent to the last campaign as reasons why
alumnae might not support this capital campaign. A 1950s alumna noted, "I gave
generously the last time, and we have done all we could." A 2000s alumna stated,
"Alumnae are not in the habit of giving. If they gave last time, this project may feel
too soon." A 1980s alumna said, "We need to reengage women. They've been
happy to be left alone. Legacies have been cut and it's only been five years since
the last effort." Two alumnae from the 1990s stated, "Many women haven't been
back to the house," and "This will be hard. We need to encourage women so they
feel more connected to the project."
Yes
42%
No
5%
Maybe
53%
Chart D: Will Other Delta Xi Chapter
Alumnae Support a Fundraising
Campaign?
Response Rate = 93.9%
