© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 32
interviewees rank Mississippi Beta as a "Top Priority" or "High Priority." Thirty-
nine percent place Mississippi Beta as a "Medium Priority" and the remaining 14%
said it is a "Low Priority." This level of philanthropic interest is average compared
to other Pennington & Company feasibility studies. It is important to recognize that
prioritization does not necessarily correlate to one's gift estimate but may coincide
with their willingness to stretch their giving or appeal to others to join them in
support.
Without making a commitment, interviewees were asked, "In the event the house
corporation board moves forward with a capital campaign, would you expect to
make a gift?" As shown in Chart I, 81% indicate they would make a pledge or gift
to renovate and expand the Mississippi Beta Chapter house, while 15% were unsure
and 4% said they would not make a gift at this time. Alumnae who are undecided
shared they would need time to think about contributing, speak with their spouses,
and/or evaluate their other philanthropic commitments over the next five years.
Top Priority
11%
High Priority
36%
Medium Priority
39%
Low Priority
14%
Chart H: Where Does Mississippi Beta
Rank Among Your Philanthropic
Priorities?
