© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 31
Table A
Campaign
Board
Building
Committee
Class/Era
Leader
Any Role
Unsure of
Role
Willing to volunteer 7 4 14 12 4
Willing to solicit 5 0 7 6 2
Previous fundraising
experience
4 3 9 6 3
In a successful capital campaign, alumnae from a variety of eras and geographic
locations are needed to serve in leadership roles to increase the effectiveness of
face-to-face solicitations, to encourage potential donors to contribute, and to assist
in organizing fundraising activities. Recruiting the right volunteers who are willing
to solicit their sisters is important to ensuring success in a future campaign. The
positive psychology created by a high-profile alumna serving as chairman/co-
chairman or as a member of the campaign board will have a significant impact.
Appropriate and individually tailored volunteer roles should be presented to
alumnae when asked for a commitment of time. Appendix A is a list of individuals
identified by interviewees and alumnae leadership as key participants and potential
donors.
It will be essential to any future campaign's success that the chapter house
corporation, campaign committee, alumnae advisory committee, and others closely
related to the project make a commitment to the project and actively participate in
the solicitation and recruitment of other donors and volunteers. The monetary
support of these alumnae, in addition to their volunteer support, lends credibility to
the campaign and demonstrates the importance of the project. Alumnae may
question the viability of the project if alumnae leaders who initiated the renovation
project are not visibly supportive.
In addition to volunteer support, one of the most significant impacts an alumna can
have on a campaign is her monetary support. Several factors can provide indicators
toward her interest in giving to a campaign. Philanthropic interest is measured by
asking interviewees where Mississippi Beta would rank as a priority compared to
other philanthropic interests they may have. Chart H shows that 50% of the
