Prestige Promenade pearls and sweets
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S PA R K L E N A T U R A L C O L O R D I A M O N D 37 www.thejewelrybook.com stages of life, are graduating to Sunny Yellow Dia- monds in larger numbers, as well as pinks and blues." Elan Ben-David, of Ishay Ben-David in New York, sees natural color diamonds as providing many ben- efi ts to retailers. "I believe that individuality is an important factor for the attraction of colored dia- monds to consumers. Across all price ranges, cus- tomers can express their own unique style with col- ored diamonds. It does not necessarily have to be the fi nest, rarest, and most valued colors in the spec- trum, but even low priced colors of mixed hues can look vibrant and hold an intrinsic value for being their own expression of individuality that is hard to replicate." The world of fashion and glamour has embraced natural color diamonds because they are gorgeous to look at and exciting to wear. The rare mixture of a diamond's sparkle and fi re, with a noticeable and pleasing color, is an unstoppable combination. Now that we understand the attraction of natural color diamonds a little better, how would you build value for your clients? Building value with rarity as your focus is a great start. You can then discuss the careful craftsmanship required to cut a natural color diamond that brings out the most beautiful color possible. Show the client the range of natural color diamonds you carry, and tell them that each one has the rarity and beauty of colorless diamonds. How- ever, these diamonds also have the ultimate gift of color. Of course, you have to justify the price… Natural color diamonds are among the most rare of all gems. The Gemological Institute of America (GIA) states that only one in 10,000 diamonds formed in the Earth is a natural color diamond. While establishing natural color diamonds as rare, clients may see them as exclusive and expensive. A retailer's challenge is to make them seem approach- able and affordable. To start doing that, sharing the Front and back view of a ring in 18 ct. white gold and platinum set with emerald-cut 2.70 ct. F/Excellent-Excellent diamond and 39 Fancy Intense Pink/VVS diamonds, total 0.97 carats and 60 colorless diamonds, total 0.23 carats F/SI. By Hartmann's. Nice Diamonds 0.65ct fancy yellowish green ring..