Look Book

38 www.thejewelrybook.com Discover incredible natural color with this 5.01 carat Fancy Light Purplish Pink center stone diamond ring. By Arihant Star. Namdar yellow earrings pink ring. A beautiful 0.56 carat fancy intense heart shape Pink diamond surrounded by colorless diamonds, set in 14K white gold. By Galaxy USA. A beautiful drop pendant, featuring a 3.47 carat fancy intense yellow cushion diamond in 18K white and yellow gold. The inner halo is set with fancy intense yellow round brilliants. The outer halo and bale are set with colorless round brilliants. By Leibish & Co. Multi-color natural color diamonds. By Novel Collection. Handcrafted in NYC, this necklace in 18K gold (yellow, white and rose), is set with 81 natural Fancy Color diamonds totaling 23.95 carats. By Gem Platinum. N A T U R A L C O L O R D I A M O N D S PA R K L E Natural color diamond slices adorn this fl exible bracelet surrounded with colorless diamonds and set in 18K gold. By Vivaan. The Scott West Butterfl y Collection features rare Argyle Pink Diamonds set in custom platinum in butterfl y pendant, brooch, earrings and ring settings. By Scott West. message that "exclusive doesn't have to be expen- sive" can help. To do this best, you need to show natural color diamonds in a range of sizes, colors and price points. The array of designs and colors, some of which are more readily available, allow customers to choose the balance between beauty and afford- ability. Highlighting these attributes will help your clients develop the desire to own and enjoy natural color diamond jewelry. Today's consumers make decisions based on the knowledge they possess or that is provided for them. Training retail staff in natural color dia- monds is, clearly, important. So, let's make 2017 a colorful year – with natural color diamonds! Author's note: NCDIA members provided the jewelry images featured in this article. Contact me if you are interested in learning more about any of the items: bwheat@ncdia.com

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