CityView Magazine

CityView 2006 business "CityView is one of Fayetteville's biggest cheerleaders and I see our growing community having a lot to cheer about in the future..." CityView 2007 A Winning Plan D CityView magazine grows even as other magazines fail uring a time when magazines around the country have strug- gled to stay in business, City- View magazine has managed to thrive. CityView's Owner and Founder, Marshall Waren, attributes this success solely to the Fayetteville community and the desire of residents and advertisers here to read and support a good news purveyor. "Fayetteville needed a venue for positive S p eil Is ca s information," Waren said of why he started the magazine and why it has grown during an otherwise dismal time in the printing in- dustry. "Ours is the only lifestyle magazine about Fayetteville and its people." Waren didn't originally intend to be a u e CityView 2008 Local chefs share their favorite recipes Baking up Christmas memories magazine publisher, though. In fact, his first foray into publishing came on the printing side of the business. He founded William George Printing in 2004 and started CityView Magazine in 2005 as a way to diversify his printing business in- terests. As a lifelong resident of Fayette- ville, he knew the city did not have a life- style magazine and that the residents here would likely support one. Waren and his wife Sandee, whose fam- ily has lived in Fayetteville for five genera- tions, have both been committed to their community for 40 years. They believed that Fayetteville needed a positive, non- political, voice in the community. And, with a printing company at their disposal, 24 | Anniversary Issue • 2011 they were determined to help change the city's image "one issue at a time." "CityView is one of Fayetteville's biggest cheerleaders and I see our growing com- munity having a lot to cheer about in the future," Sandee Waren said. "I think our community loves to know about the posi- tive things going on in Fayetteville and the surrounding area and that's why they look forward to reading CityView." The magazine began with 68 pages print- ed on glossy paper and a stapled binding, by 2011 it had grown to 84 pages and had "perfect binding", which is considered to be a high-end feature in the publishing industry. "I see us eventually being a larger publi- cation of, say, 120 pages," Marshall Waren said. An initial audit done in 2008 by Cir- culation Verification Council showed that the magazine was read by more than 68,000 people in Cumberland County each issue. Every year since then the audits have shown that readership only continues to increase. The magazine has become so popular that all of the issues at all 122 distribution sites are typically gone before the next issue comes out, he said. He add- ed that the relatively quick popularity of the magazine has been a pleasant surprise. "When we started, the first two years we tried so many things to get people to know about CityView. We had a contest and gave CityView Home F a y e t t e v i l l e ' s L i f e s t y l e M a g a z i n e for the holidays Caoina wine country Plus Inside Fayetteville A guide to what's happening around town the Fayetteville Wine Society work Thirsty at www.CityViewNC.com Food & Wine 2008 spotSweet

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