TakingITGlobal

Activating Online Communities to Maximize Impact

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ActivatingOnlineCommunitiestoMaximizeImpact 5 Video Conference Skype Real timevideocollaborationthroughplatformslikeSkypewill continuetoplayalargerrole Theimplicationsof increasingICTpenetrationgloballythrough improvedmobilenetworkswillcreatenewopportunitiesforrich engagement,withvideocreatingc ompellingemotionalconnections Distributedteamandvolunteerengagementwillincreasingrelyon videoasamode ofcommunication WebAnalytics Google Analytics Traditionalw ebbackdrop,and'actions'onlineareexpressedasmore than'logins'or'visits';Thetrendamongrespondentsistowards increasedcapacitytolearnandexperimentwithdatatoderive insights thattie backtomoreconventionalofflinemonitorandevaluation challenges Theremaybeopportunit ies forwebanalyticsframeworksor 'NFP/NGO'insightssharingtohighlightsuccessfulapproachesbridging promotion(throughmarketingactivatio ns)andtrackingthroughmore sensitive,thoughtfulandintegrativeapproachestoanalytics Being'aTechNFP/NGO'isnotgoingtocutit – theneedforbetter analyticallygroundedinsightsisindicativeofanincreasingdemand amongeitherusers,funde rsorboth;Organizationsthatcanintegrate theseapproachesintothedesign,executionandreportingwillbewell positionedforthefuture WebDesign WordPress Simple,cost effectiveanddesign friendlytoolsforwebsite developmentspeaktodesign aestheticsofsimplicity,verticalscrolling, and minimalism Usageoftoolsthatare'code light'anddonotrequirethesamelevelof technicalfluencyarementioned andpreferredasthesewillbringdown labourcostsondevelopmentandmanagement Th iscouldreflectanexpecteddecreaseinthedifferentialvalueof highlytechnical/customwebsitesasplatformsforengagementmove fromdesktopto alternativeplatforms/screens

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