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Activating Online Communities to Maximize Impact

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ActivatingOnlineCommunitiestoMaximizeImpact 6 ExploringtheThematicFramework 1. Connection : Newchannels,new fluenciesandexistingdivisions Organizationsrecognizetheircapacitytoserveiscorrelated withtheirability toreachthose withintheir respective communitiesofservice.Technologyplaysanintegralroleinmediatingthese connectionsasbothanac celeratorandabarrierforunderservedcommunities,mirroringsocio economic, and urban ruraldivides. Understanding'pointsofentry',andestablishingavarietyofactions andoutcomestoenableamore'personal'connectionorsenseofproximitywillbe importantpartsof forward lookingstrategies. 2. Consultation : Youth to youthinsight,organization to organizationknowledgesharing Organizationsidentifiedtheimportanceofconsultationalongtwoprimarydimensions,(1) organization to individual;and (2)organization to organization.Thecriticalroleofaconsultative approachunderwrotetheprimacyofbi directionalcommunicativetools(e.g.,socialmedianetworks)as criticalassetsinthecreationofawarenessandengagementacrossissues basedand organizational level mandates. Organizationsalsoindicatedtheperceivedimportanceofmutualsupportaroundeffective toolsandtechniques.Similartothenotionofatraditionalconsultantsharingindustryorsectoral insightstailoredtoanindividual organization,theopportunityforknowledgesharingaround'toolsand approachesthatwork'wasviewedasimportantandvaluableinsight. 3. Collaboration : Beyond 'stayingintouch' ,wecanworktogethertoaddreciprocalvalue Overall,92%oforganizations attendingindicated' Collaborationwithotherswithinandbeyond thesector 'asbeingofhighimporta nce( Q1, Top2Box:92%,n=12).Throughtheconsultation,willingness to'share'informationaboutthetechnology'toolkits'wasofferedopenly,followedin themajorityof casesbytherequestto'shareback'theinformationcollected. Amongrespondents,roughlytwo thirds exp ressedanorganizationalwillingness to' sharelessonslearnedontechnologytoolusage,integration andapplicationtowardsachieving [individual] missions '(Q21,Top2Box:64%,n=12) . Inspecific,the terms'Platform','Tools','Community'and'Effective'wereamongthemostcommonrecurring.Theview isthatwhileoptionsarevaried,therearesignificantquestionswithinandacrossor ganizationsabout whatisthe'best' option,balancingcost andcomplexity ,scalabilityanduserexperienceforbothinternal projectstaffandexternalprojectstakeholders. Thenotionof'Community'alsoreferencesthepotential fororganizationalnetwor kstocross pollinate,recognizingthatindividualsservedbyorengagingwith oneorganizationmaytouchmultipleactorsacrossthearrayoforganizations.

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