ActivatingOnlineCommunitiestoMaximizeImpact
4
TechTools:Overview&Trends
Amongthe tech nology tool s participantswereinvitedtodiscuss,thefollowinglistreflectsthose
thatwerereportedtobe' mostrelevanttoyourorganizationin2017 ' . T hemost commonlymentioned
toolsare capturedinthetablebelo w.
Category: Tool: InsightsandFutureDirections:
SocialMedia
Twitter
Briefmessageswithaclear targetandcapacitytoconnectdirectly1:1
withinfluencerswilldrivesocialnetworkengagement
ValueofFacebook/ 'profile 'modelwasnotmentioned,butthenewly
released' Paper'maybeaspacetowatch
LinkedInwasnotintroduceddirectly,butcouldbecomeabiggerplayer
insupportingvolunteerrecruitment
SocialMedia
Analytics
HootSuite
Coordinatingand managingadiversityofmediachannelsisachallenge
andastoolscontinuetoevolveanddiversify,aggregationandreporting
toolswillplayalargerroleincommunicationswithinthesector
CollaborationTools
GoogleDocs
Real Time,Multi User ideationtoolsareanincreasingbackbonewithin
thesector,withtheethosofcollaborationunderwritingincreasingly
largerportionsofthedesignanddevelopmentprocess
Whiletraditionalsoftwaresuitesmayprovidericherfeatures,
organizationsare preparedtosacrificetheseinfavour low/no cost,
collaborative options
Thismayalsospeaktochangesinorganizationalstructurearoundthe
decentralizationofcontrol,conventionallyassociatedwith'document
ownership';theinclusionofmultiplerea l timevoicesmaysupportashift
towardsmorecollaborativeand'flatter'teamororganizational
structures