Issue link: http://www.epageflip.net/i/21832
8A – Daily News – Wednesday, December 22, 2010 Advertisement Media Use Survey – Tehama County – December, 2010 Your completed & submitted survey could be drawn at random … and you could win $100 cash! FIVE completed questionnaires will be drawn from completed, submitted questionnaires received by end of day Thursday, December 30. Winners will be notified on Monday, January 3. Questionnaires may be also downloaded from the Red Bluff-Tehama County Chamber of Commerce website at www.redbluffchamber.com , or picked up at their office in Red Bluff (address below.) Instructions: a. To be considered as a legitimate completed questionnaire, respondent’s home address must be located within Tehama County. b. Respondents whose questionnaires are drawn at random for prize winnings will be notified via US mail and email (if provided) at the home address provided by the respondent at the end of the questionnaire. c. Respondents to this survey must be 18 years of age or older. d. Only one questionnaire may be submitted per residential household. Questionnaires suspected to be duplicates may be discarded, not applied to survey results and not eligible for prize drawings. e. Submission of questionnaire indicates understanding of all terms and conditions and agreement that decisions of the survey sponsor will be final. f. Submission instructions at close of Questionnaire. 1. How long did you listen to radio station AM 1490 KBLF (Cal Hunter’s AM station) yesterday? a. b. c. d. e. 1 mins – 30 mins 31 mins – 60 mins Longer than 1 hour Do not know Did not listen to this station yesterday. 2. How many hours did you actively listen to the radio (ALL stations) yesterday? a. b. c. d. e. f. I did not listen to radio yesterday 0 – 60 minutes 1 to 2 hours 2 to 4 hours More than 4 hours. Do not know 3. Which local news show did you watch on TV yesterday MORNING? (Check all that apply) a. b. c. d. e. f. NBC – 24 KNVN: Megan McCann, Rob Blair, etc. ABC – 7 KRCR: Colin MacAvoy, Chita Johnson, etc. CBS – 12 KHSL: Megan McCann, Rob Blair, etc. Other local morning news program(s) I watched, but do not remember which one(s). I did not watch local TV morning news yesterday. 4. Which local news show did you watch on TV yesterday EVENING? (Check all that apply) a. b. c. d. e. f. ABC – 7 KRCR: Jennifer Scarborough, Mike Mangas, Kelli Saam, etc. CBS – 12 KHSL: Alan Marsden, Kira Klapper, etc. Other local evening news program(s) I watched, but do not remember which one(s). I did not watch local TV evening news yesterday. 5. Yesterday, how many hours TOTAL did you spend watching the three local commercial network TV stations, COMBINED? NBC -24 KNVN, ABC – 7 KRCR and CBS – 12 KHSL. (Do not include other TV channels or stations, or time spent watching DVDs or other activities.) a. b. c. d. e. f. I did not watch any of these stations yesterday. 1 hour or less 2 to 3 hours 3 to 4 hours More than 4 hours Yes No Yes No Don’t know/don’t remember 6. Did you read or look through a copy of the print edition of Redding Record Searchlight newspaper yesterday? a. b. c. Don’t know/don’t remember 7. Did you read or look through a copy of the print edition of Red Bluff Daily News yesterday? (or Saturday, if yesterday was Sunday.) a. b. c. Don’t know/don’t remember 8. Within the last month or so, have you looked through Enjoy Magazine, the free north-state “lifestyle” magazine, distributed in various locations around the north state? a. b. c. Yes No Don’t know/don’t remember 9. Have you received a copy of the Tehama Trader advertising publication in the mail within the past month or so? a. b. c. Yes No (skip to Q10.) Don’t know/don’t remember. (Skip to Q10.) 10. If YES to Q9: What did you do with the copy of the Tehama Trader when you received it? a. b. c. Looked through it with interest Looked through it briefly Did not look through it. 11. Have you received a copy of Source Magazine in the mail within the past month or so? a. b. c. Yes No (skip to Q 13.) Don’t know/don’t remember. (Skip to Q 13.) 12. If YES to Q11: What did you do with the copy of the Source Magazine when you received it? a. b. c. Looked through it with interest Looked through it briefly Did not look through it. 13. Did you access the Internet on a computer or other device, yesterday? a. b. c. Yes No (Go to Q15.) Don’t know/don’t remember (Go to Q15.) NBC – 24 KNVN: Alan Marsden, Kira Klapper, etc. 14. IF YES TO Q. 13: Which of the following local websites did you visit? (CHECK ALL THAT APPLY) a. b. c. d. e. Tehama Pulse: www.tehamapulse.com Red Bluff-Tehama County Chamber of Commerce website Redding Record Searchlight online www.redding.com Red Bluff Daily News online www.redbluffdailynews.com Other local (North State) website(s) 15. If you were to name one single local news or advertising medium which most influences or helps with your local shopping decisions, which local station, website or publication would that be? (CHECK ONLY ONE) a. b. c. d. e. f. Radio Station 1490 KBLF Other single radio station g. h. i. j. k. l. m. n. TV Channel KNVN – 24 (NBC) TV Channel KRCR – 7 (ABC) TV Channel KHSL – 12 (CBS) The Redding Record Searchlight newspaper The Red Bluff Daily News newspaper Tehama Trader advertising publication The Source magazine. Enjoy Magazine Redding Record Searchlight online website Red Bluff Daily News online website Other single source not listed None of the above Responses to the following questions are necessary to “weight” groups of responses to correspond to the demographics of Tehama County as a whole. This is so results from the survey will be as representative as possible of the local adult population as a whole. a. Your personal information will NOT be shared with any third party. b. You will NOT be contacted for any commercial purpose, other than to advise if your survey form was selected as a prize winner. c. To be considered eligible for prize drawing, the following information must also be completed: Your name: Residential address: City Date completed: Email address (optional): 16. Sex: a. b. Female Male 17. Please indicate your age bracket: a. b. c. d. e. f. g. 18-25 26-35 36-45 46-55 56-65 66-75 Yes No Yes No $23,000 - $50,000 $50,000 - $75,000 $75,000 - $100,000 $100,000 or more Rent or lease Own Other $25,000 or less 76 or more 18. Are you employed outside the home? a. b. 19. Are you retired? a. b. 20. Please indicate your total gross household income bracket in calendar year 2009, before taxes: a. b. c. d. e. 21. Your place of residence? a. b. c. Instructions for Submission of Your Questionnaire: Mail or deliver to: Red Bluff-Tehama County Chamber of Commerce PO Box 850 100 Main Street Red Bluff, CA 96080 IMPORTANT! This survey is not being sponsored or conducted by the Red Bluff-Tehama County Chamber of Commerce. Sponsor of the survey is a business member of the Chamber. Receipt and collection of questionnaires is provided by the Chamber to the survey sponsor as a membership service. Chamber staff will not make decisions regarding the eligibility of questionnaires received. Chamber staff will be unable to answer questions about the questionnaire, survey or drawing for prizes. Winners of the random drawings from completed questionnaires received prior to the deadline date will be contacted directly by the survey sponsor and announced in local media. ZIP:_______________