WWW.UPANDCOMINGWEEKLY.COM APRIL 7-13, 2021 UCW 15
KEYURI PARAB, Editorial Assistant
COMMENTS? Editor@upandcomin-
gweekly.com 910-484-6200.
FEATURE
Minxdiva's Essentials, a
health and wellness boutique,
is Cool Spring Dow ntow n
Districts' latest addition in
Fayettev ille.
The wellness store located
on the second f loor of 308-B
Hay Street specializes in natu-
ral products like sea moss gel,
raw organic sea moss, natural
soaps and candles.
"I am a Fayettev ille native,
and it's always been a dream
of mine to be on Hay Street,"
ow ner Ebony McAllister said.
"It really just fell in my lap, I
wasn't look ing for it so when
the opportunit y presented
itself, I took it."
One of Minxdiva's most
popular products is sea moss
gel. "Sea moss is a hot com-
modit y now," McAllister said.
"It is a superfood that con-
tains about 92 out of the 100
minerals our body needs. It's a
natural multiv itamin."
Sea moss, a t y pe of edible
algae or seaweed can be pri-
marily found bet ween North
America and Europe.
"You can make it yourself;
people can add it to their
smoothies, use on hair and
face for sk in issues," McAllister
said. "I k now it works because
ever yone who comes and gets
it, comes back for more."
Her discover y of sea moss
was made on her journey of
finding natural products for
herself.
McAllister calls her brand
"The Borderline Vegan" becau-
se she's not fully vegan and
still eats certain foods. She
is extremely conscious of her
body and says her path as an
educator teaching nutrition in
schools led to her research of
the food industr y.
Minxdiva's Essentials also
offers meal planning guides for
those look ing for natural subs-
titutes to processed foods.
"I am more anti-chemi-
cals than I am anti-meat,"
McAllister said.
Emphasizing the power of
information, she said true
change starts from w ithin and
so she opened a store to share
products that are true to her
w ith the communit y.
"Your body doesn't recognize
chemicals, whether it's food,
lotions, soaps," she said. "I
believe man can't make any t-
hing that can replace nature."
For more information about
the Minxdiva's Essentials, v isit
https://w w w.minxdiva.com.
A woman of many talents, Ebony
McAllister is a self-published author,
educator and wellness advocate. She
fulfilled a dream when she opened
Minxdiva's Essentials on Hay Street
recently. The shop sells "The Borderline
Vegan" brand.
New boutique offers natural
products for health, wellness
by KEYURI PARAB
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