Publishing, MS 2020

Publishing

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Metadata for Books 3 Practical Applications of Product Management 3 Principles of Publishing 3 Professional Editing: Copy Editing and Rewriting 3 Publishing Business Communications Skills 3 Publishing Comics and Graphic Novels 3 Social Media Marketing 3 Specialized Publications 3 Technology in Publishing 3 Web Development for Publishing 3 Writing and Editing Comics and Graphic Novels 3 Total Credits 12 Seminar or Internship: Graduate Seminar: Publishing Strategies I and II OR Internship I and II (6 credits required). 6 Graduate Seminar and Internships All students must write a thesis to fulfill the requirements of the degree. Thesis topics may evolve from participation in the grad- uate seminar or from an internship experience and should be an examination of a publishing topic that has been of particular interest to the student. A maximum of 9 credits may be taken from among the following courses offered by the Lubin Graduate School of Business and applied toward the MS in Publishing degree: Advertising and Sales Promotion 3 Business in a Global Environment 3 Comparative Business Systems 3 Consumer and Organization Buying Behavior 3 International Marketing 3 Interpersonal Competence and Group Dynamics 3 Money and Capital Markets 3 Organizational Theory 3 Organizational Communication 3 Strategic Marketing Planning 3

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