Up & Coming Weekly

November 19, 2019

Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.

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WWW.UPANDCOMINGWEEKLY.COM NOVEMBER 20-26, 2019 UCW 29 COUNTY TOURISM PROMOTION - SECURING POSITIVE PUBLICITY AS A TRAVEL DESTINATION One of the ways the Faye eville Area Conven on and Visitors Bu- reau (FACVB) works to posi on Cumberland County as a des na on for mee ngs, tournaments and individual travel is to secure posi- ve publicity for the community in travel and trade blogs and print publica ons. The FACVB is the only agency in Cumberland County that ac vely works to secure regional, state and na onal publicity for Cum- berland County's tourism assets. How do we manage this effort? As the Director of Communica ons, I work directly with the media in a variety of ways: • A end media events throughout the south. At these events, I present a endees with a pitch sheet with story ideas for their outlets. O en these marketplace events are the first me I meet with a journalist. With follow-up, I con nue to build rela onships leading to securing visits and stories. • Complete media outreach on events, developments and products available in Cumberland County. • Invite writers to visit and explore the community. We typically host 10 writers, bloggers and influencers each year. In the past month, we had three writer visits and since July 1st, six visits. • All of the media outreach efforts are supported across all of the bureau's social media channels. Last year, we generated 53 out-of- market, and 56 local pieces of publicity in outlets such as An Open Suitcase, Sports Des na on Management, Carolina Country and North Carolina Weekend. If you would like more informa on on how the FACVB works with trav- el and trade media; or if you have an idea for a story, please contact me at mfoote@visi aye evillenc.com or by phone at 910-483-5311. ABOUT THE AUTHOR Melody Foote Director of Communications Fayetteville Area Convention & Visitors Bureau B U L L E T I N Download a mobile app for exploring Cumberland County. Deprecia's School of dance (910) 500-3053 NOW OPEN dsodstudio.com dsodstudios@gmail.com 8175 Cliffdale Rd. Suite 113 Fayetteville NC, 28314

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