WWW.UPANDCOMINGWEEKLY.COM
NOVEMBER 20-26, 2019 UCW 29
COUNTY TOURISM PROMOTION - SECURING
POSITIVE PUBLICITY AS A TRAVEL DESTINATION
One of the ways the Faye eville Area Conven on and Visitors Bu-
reau (FACVB) works to posi on Cumberland County as a des na on
for mee ngs, tournaments and individual travel is to secure posi-
ve publicity for the community in travel and trade blogs and print
publica ons. The FACVB is the only agency in Cumberland County that
ac vely works to secure regional, state and na onal publicity for Cum-
berland County's tourism assets.
How do we manage this effort? As the Director of Communica ons, I
work directly with the media in a variety of ways:
• A end media events throughout the south. At these events, I
present a endees with a pitch sheet with story ideas for their
outlets. O en these marketplace events are the first me I meet
with a journalist. With follow-up, I con nue to build rela onships
leading to securing visits and stories.
• Complete media outreach on events, developments and products
available in Cumberland County.
• Invite writers to visit and explore the community. We typically
host 10 writers, bloggers and influencers each year. In the past
month, we had three writer visits and since July 1st, six visits.
• All of the media outreach efforts are supported across all of the
bureau's social media channels. Last year, we generated 53 out-of-
market, and 56 local pieces of publicity in outlets such as An Open
Suitcase, Sports Des na on Management, Carolina Country and
North Carolina Weekend.
If you would like more informa on on how the FACVB works with trav-
el and trade media; or if you have an idea for a story, please contact
me at mfoote@visi aye evillenc.com or by phone at 910-483-5311.
ABOUT THE AUTHOR
Melody Foote
Director of Communications
Fayetteville Area Convention
& Visitors Bureau
B U L L E T I N
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