Campaign Strategy – Brother Driven,
Professionally Supported
5
F
ollowing the results of the pre-campaign feasibility study, a decision will be made based upon Pennington & Company's
guidance whether to proceed with a major campaign.
Volunteerism
• 10-15 executive committee members
• ~10 "era leaders" representing every five years
• 30-50 "class leaders"
Professional Support
• Experienced fundraising consulting and guidance
• Monthly executive committee conference calls
• Engaging volunteer training
• Execution of 75-100 in-person meetings with volunteer support
• Smart database, donor record, and payment management
The Process
Pennington & Company utilizes a process during the initial Feasibility Study, and potential subsequent Capital Campaign, that
has been developed through their years of experience. Strong and willing volunteers will be key to our success.
Feasibility Study Process
Capital Campaign Process
