Issue link: https://www.epageflip.net/i/495913
Wednesday, April 15, 2015 Page 5 Red Bluff Daily News Entire edition devoted to photos and features on the major eruption, in 1915: • Exclusive news and features from The Daily News editions from 100 years ago about how the eruption affected the lives of local residents, and changed the landscape of the place we call home. • Dozens of photos - before, during and after • The Geology of it all: Will it happen again? • ...and much more! Glossy, bound magazine format Copies inserted in full run of The Daily News on May 23, 2015 3,000 additional copies for local distribution Digital version maintained online for at least 1 year on the most visited local website: www.redbluffdailynews.com Advertising Deadline: Friday, May 1 THE DAY TEHAMA COUNTY WAS MAJOR WORLD NEWS! Courtesy of National Park Service Mt. Lassen eruption - May 22, 1915 Centennial Commemorative Edition Gayla Eckels: geckels@redbluffdailynews.com • (530) 737-5044 Suzy Noble: snoble@redbluffdailynews.com • (530) 737-5056 N EWS D AILY RED BLUFF TEHAMA COUNTY Business operators: To be included in this special magazine supplement, likely to become a collector's item, contact your Daily News advertising representative now! The Red Bluff Round-Up celebrates 94 years in 2015 and has come a long way from its humble beginnings as an informal rodeo during a picnic at the A.H. Clough Ranch in 1918. While there were rodeos between 1918 and 1920, the first official Red Bluff Round-Up was held in October 1921 in conjunction with the Tehama County Fair in hopes of attracting more people to the fair, according to the book Red Bluff Round-Up Association 75 years by Round-Up Director George Froome. In March of 1926, the Red Bluff Round-Up Association held its first two-day rodeo event. The rodeo has been held in the spring time since then. With the exception of no rodeo in 1924 because of a hoof and mouth disease epidemic, 1933 because of the depression and from 1942 to 1945 because of World War II, there has been a rodeo in Tehama County every year since then, Froome said. To get people to come to the event in the early days, promoters organized a caravan that went up and down the length of the county advertising the event. The method of caravan advertising was used in the 1930s up until the 1960s. Today's rodeo is held during the third week of April and involves other com- munity organizations and events. While the event has expanded over the years to a three-day rodeo with a total of 11 days of events attached to it, one thing has not changed. The Round-Up has always been a community event, and the community has always supported it. From decorating contests and the chili cook-off to a pancake breakfast there are several activities for community members and visitors alike to enjoy. -Daily News* Round-Up turns 94