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4A Daily News – Wednesday, October 26, 2011 Commerce business By The Brand At Large Team Branding economic prosperity is one step in a direction of developed improvement for our region. Tehama County is not alone in our work toward creating some eco- nomic relief. Good jobs, especially for those with low or no skills, are hard to come by. As a region of rural communities, we have spent decades plagued by underemploy- ment, joblessness, and high rates of school dropouts. The cry that, "we wish we had better paying jobs," has been heard over and over and over again. We need solutions. If we want to grow the middle class and those jobs, we better help our current businesses grow; train a higher skilled employee to take on more complicated jobs; and have reasons for a business to move/start here in the first place. We need chil- dren preparing for higher education, so they will not live in poverty. We need mentors to step in and show those struggling how to gain skills to improve their quality of life. We need to Expect More Tehama. Everyone plays a role. According to a report by the Carsey Institute entitled Measures and Methods: Four Tenets of Rural Economic Development in the New Economy, "On the most fundamen- tal level, rural America's ability to garner its share of the global econo- my depends on the abilities of its old firms to do new things in new ways; its workers and entrepreneurs to capitalize on their knowledge, creativity and skills; its educational institutions to teach 21st century skills; and its residents to access new technology." As an example, this summer the Job Training Center placed twenty- five young adults, mostly college students, in agriculture-based internships in Tehama County. From Driscoll's in the Bend to Tehama Angus Ranch to the Resource Conservation District, students spent the summer learning about agriculture in 2011. Within a week, the students' idea of farming was completely transformed. Today's operations are high tech, highly sustainable and data driven - - not your grandfather's farm. Shas- ta College's Farm program and Chico State's Ag program are to be championed and supported because they support one of our great assets: agriculture. The time is now for making change happen, and we're seeing it everywhere we go. From efforts to restore the State Theater, to alumni holding the River Festival, Bud's Jolly Cone parking lot and expand- ed picnic area to Lucero Olive tak- ing initiative to put Corning and & olives on the map to Expect More Tehama raising expectations for our youth, positive change is around us. Branding economic prosperity: Where are we today? In August of this year, the Branding Project hosted Roger Brooks for a workshop and twenty small group interviews that took place in Red Bluff, Corning and Manton over four days. Four teams were asked to serve as temporary brand development committees. Their job has been twofold: 1) encourage people to take the brand survey online and 2) provide input for a "10 Best of Tehama County" brochure. As the surveys have been tallied and brand concepts surface, the DDI team has passed survey results and concepts by the Brand Development Committees for their input. Soon, the Brand Develop- ment Committees will dissolve and four new Brand Leadership Teams will be created, based on the brand concept chosen for each area. The private sector holds the majority of these team seats as they drive the brand economy's products forward. Brooks is scheduled to return to present the final plan in early December. As we prepare to enter the next chapter of this phase of our Brand- ing economic prosperity project, several questions may be consid- ered to help frame why this effort remains an important component of our economic development strate- gy: • Should we attempt to draw some of the 27,000,000 who travel up and down I-5 each year to spend just a few more dollars in Tehama County? • Would you like to have a few more fantastic restaurants and spe- cial places to take out of town guests? •Have you experienced the spe- cial places we do have in the coun- ty? For example, have you been to Mt. Lassen, the Manton Wineries or Lucero Olive Oil in the last six months? •Have you enjoyed our local assets this fall, sent photos to enterprise Branding economic prosperity The cry that, "we wish we had better paying jobs," has been heard over and over and over again. We need solutions. If we want to grow the middle class and those jobs, we better help our current businesses grow; train a higher skilled employee to take on more com- plicated jobs; and have reasons for a business to move/start here in the first place. friends or posted them on facebook as onlookers comment on the par- adise in which you live? In a continuing effort to share our assets and make them known to our community at large and eventu- ally those beyond our borders, we will continue to strive to share the status, the efforts and progress that are being made in the Branding prosperity project. Avenues for sharing information on the project exist in the local papers, the Cham- ber newsletter, public presentations and on the website http://destina- tiontehama.wordpress.com The next event designed to sup- port our branding economic pros- perity project is the 100 Mile Har- vest Dinner scheduled to be held at the Bianchi Farms on Thursday, November 3rd. Enjoy a beautiful evening of fresh foods from the region, a bountiful harvest of friends, an elegant dining experi- ence and exciting auction items that showcase the enticing experiences of Tehama County. For tickets con- tact Mary Jane Eidman at Discover Earth on 614 Main Street 529-3856 or the Chamber office 527-6220. DDI and Roger Brooks will return to Tehama County for the unveiling of the brand identities and artwork on December 13th, details will be published prior to the event. The Tehama County Branding Project is a movement in response to an opportunity and desire to improve the economic prosperity of Tehama County and its anchor communities of Red Bluff, Manton and Corning. Branding: economic prosperity is a community investment in a journey of discovery and the development of activities, enhancements and new business opportunities that reinforce our community assets lend to the greater community prosperity and create loyalty beyond reason. • Spotlight - The Corning Family Resource Center (CFRC) is a bustling hub for information, referrals and ser- vices to strengthen families and to fight poverty. The CFRC brings together programs that educate and develop skills through the following: Parent Education- The Nurturing Par- enting Program is a family-centered program designed to foster positive parenting skills, self-nurturing, home practice exercises, family time, and activities to promote positive brain development in children from birth to 18 years. Life Skills Classes-The life skill classes are designed to provide participants with skills needed for them to be successful in the workplace and to assist them to successfully obtain jobs, retain jobs and advance in their careers. Immigration Inte- gration (ESL/Civics Classes and Know Your Rights Work- shops) Food 4 Thought Program (to promote nutrition, edu- cation and physical activity to improve overall good health and eating habits as a contributor to the prevention of obesi- ty.) Elder Services and Case Management Services (sup- porting families on a one to one basis.) The CFRC has many activities enjoyed by the whole family. They also assist with Healthy Families application, preschool application and CalFresh. The CFRC facilitates many events such as Dia del Nino (Day of the Child), the Corning Youth Fair, the Mobile Mexican Consulate and Adopt A Family. They also host the First 5/Northern Valley Indian Health Mobile Dental Clinic that will be at their loca- tion through Nov. 4. For more information call (530) 824- 7670. Many thanks to the champions and supporters of the Corning Family District, Tehama, St. Resource Center; Catholic Charities, Corning Healthcare Corning Union Elementary School District, First 5 Elizabeth Community Hospital, S.H. Cowell Foundation and van Loben Sels/RemembeRock Foundation. • Grand Reopening -At 2 p.m., Saturday, House of Brews Specialty Coffees, 615 Fourth St., invites you to their grand reopen- ing and costume bash. The fun starts at 2 p.m. and goes until 8 p.m. There will be live music by Roy Dyer & the Bigguns that begins at 4 p.m. HOBs will provide free cookies and cocoa for the kids, face painting, gift card giveaways and more. For more information call 824-9000. • ans Memorial Hall, the VFW Safe Halloween Kid‚s Party will take place. There will of all be a costume contest and lots of candy and games for kids ages. •Food Drive - Thanks to Peggy's Gift and Thrift and House of Brews who realized that Corning Christian Assistance was closed last Monday because the pantry was empty. These two businesses took action by holding a food drive at their businesses last Saturday. They presented the goods to direc- tor Willie Smith who said it brought tears to her eyes and she was very grateful for their help and caring. They had col- lected enough to fill two barrels with food. "Things are getting worse and we are serving more peo- ple than ever with less money as the economic situation gets worse," Smith said. The financial assistance from the feder- al government and the state that had been promised since March had not yet arrived and the cupboards were bare so they closed their doors last Monday. However, as of this week half the money has come in, but there is still a great need for donations of non-perishable foods, as well as mon- etary donations for the upcoming holidays. Call the chamber for more information on who you can help: (530) 824-5550. NEW YORK (AP) — Stocks closed with steep losses Tuesday after disap- pointing corporate earnings and reports that a key meet- ing of European financial ministers had been canceled. Assets that tend to hold their value in a weak economy like U.S. government debt Stocks fall as hopes for Europe debt deal falter Wall Street and gold rose. The Dow Jones industri- al average lost 207 points. It had gained 409 points over the previous three days. Manufacturing conglom- erate 3M cut its 2011 earn- C & C PROPERTIES 741 Main Street, Suite #2 Red Bluff, CA 96080 1-800-287-2187 (530) 527-2187 An Independently owned and operated Member of Coldwell Banker Residential Affiliates. 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The Nasdaq dropped 61.02, or 2.3 percent, to 2,638.42. The losses turned the Nasdaq negative for the year once again. A rally Monday left the index up 1.8 percent for 2011. Small company stocks fell far more than the broad- er market, a sign that investors were shunning assets perceived as being risky. The Russell 2000, an index of small companies, plunged 3 percent, reversing a gain of 3.3 percent Mon- day. The North State's premier supplier of stoves STOVE JUNCTION The Over 25 years of experience NOW OPEN! Sales • Service • Installation *Wood Stoves * Pellet Stoves * Gas Stoves Tues-Sat 9am-5pm Closed Sunday & Monday 22825 Antelope Blvd., Red Bluff www.thestovejunction.com 530-528-2221 Fax 530-528-2229 ENGLAND'S BOOKKEEPING SERVICES Check Book Balance Email acownteen@yahoo.com Call or Text 530 739-9413 Financial Statements Payroll Sales Tax Prices for assets seen as stable stores of value rose. 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