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Tuesday, October 25, 2011 – Daily News 5A WORLD BRIEFING Stores already undercutting NEW YORK (AP) — Forget style, quality and cus- tomer service. This holiday season, all that matters is price. A week before Hal- loween and two full months before Christmas, stores are desperately trying to outdo each other in hopes of draw- ing in customers worn down by the economy. Wal-Mart, the biggest store in the nation, joined the price wars Monday by announcing that it would give gift cards to shoppers if they buy something there and find it somewhere else cheaper. Staples and Bed Bath & Beyond have already said they will match the lowest prices of Amazon.com and other big Internet retailers. Sears is going a step further, offering to beat a competi- tor's best price by 10 per- cent. ''The days of marketing the stuff in your store because it was a hot brand are over,'' says Dave Ratner, owner of Dave's Soda & Pet City, a Massachusetts pet food and supplies chain. Proposal of $2,000 payments to student athletes WASHINGTON (AP) — NCAA President Mark Emmert backed a proposal to allow con- ferences to increase grants to student ath- letes by $2,000, ''to more closely approach'' the full cost of attend- ing college, beyond the athletic scholarships athletes receive for tuition, fees, room, board and books. Cattlewomen's Fashion Show and Luncheon November 5, 2011 Rolling Hills Casino Tickets $ 28.00 Deadline to purchase Oct 28th call 529-9679 Respecting People. Impacting Business Call us. And get back to work. Call us any time for: • An extensive network of recruiting sources • Testing and training • Experienced recruiters • Full-time employees • HR expertise and support services • Temporary Workers • Evaluation hire • Carefully screened candidates • Dedicated service S o of Red Bluff l Thank You rptimist Internato o i Chocolate Fantasia & Our Quilt Scholarship Fundraiser www.expresspros.com 530-527-0727 243 So. Main Street 3 for$200 All 2x Liquid Laundry Detergent 50 oz. 79¢ Ea. Quilted Northern Bathroom Tissue 3 lb Bags $500 2 for Grocery Specials Sara Lee Wide Pan Breads 24 oz. Doritos Tortilla Chips $179 lb. n a For Supporting $599 lb. Chilean Avocadoes Emmert told the Knight Commission on Intercollegiate Athletics on Monday that the pro- posal will be finalized this week and he'll ask the NCAA Division I Board of Directors to support it at their meet- ing Thursday. He noted that student athletes have limited opportuni- ties to work outside the classroom and playing fields, and that the cur- rent model of athletic scholarship hasn't changed for 40 years. Emmert says he'll also ask the board to allow colleges and uni- versities to provide multiyear grants, instead of year-to-year scholarships. ''We are going to create a model that would allow — proba- bly ... up to $2,000 in addition to'' tuition, fees, room and board, books and supplies. Emmert said he expected all of the Bowl Championship Series conferences to adopt it — at least those six that get automatic bids to ENGLAND'S BOOKKEEPING SERVICES Check Book Balance Email acownteen@yahoo.com Call or Text 530 739-9413 Financial Statements Payroll Sales Tax BCS bowl games — because they have the revenue stream to afford it. 87-year-old man stopped with 104 bricks of cocaine DETROIT (AP) — An 87-year-old Indiana man arrested in Michigan with 104 bricks of cocaine in his pickup truck has told a judge he was forced at ''gunpoint'' to carry the load. During a boisterous appearance in court Mon- day, Leo Sharp had trouble keeping quiet. The Michi- gan City, Ind., man was released on bond, three days after he was stopped for improper lane use while dri- ving alone on Interstate 94 near Chelsea, 60 miles west of Detroit. According to the U.S. Drug Enforcement Admin- istration state troopers with the help of a drug-sniffing dog discovered 104 brick- Linda M. Fourby, LUTCF Your Red Bluff Agent sized objects of cocaine Fri- day. A criminal complaint signed by a DEA agent is thin on details, and there was no mention in court about Sharp's destination. Outside court, Sharp told The Associated Press that he's innocent. Know your cholesterol numbers WASHINGTON (AP) — For heart health, you're supposed to know your numbers: Total cholesterol, the bad LDL kind and the good HDL kind. But your next checkup might add a new number to the mix. More doctors are going beyond standard cholesterol counts, using another test to take a closer look at the bad fats — a count of particles that carry LDL through the blood. Cardiologists are divided over the usefulness of that approach. 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They're pricier than regular choles- terol exams, although Medicare and many other insurers pay for them. And it's not always clear what the results mean. ''I see a lot of people being confused,'' says Dr. Nieca Goldberg of New York University Langone Medical Center and the American Heart Associa- tion. Especially when they're used on lower-risk people, ''you don't know how to make sense of the information.'' Jackson death trial continues LOS ANGELES (AP) — Defense attor- neys for the doctor accused of killing Michael Jackson began their case Monday after prosecutors presented a portrait of the physician as the inept, distracted engineer of the King of Pop's death. Among the first defense witnesses were Dan Myers and Orlando Martinez — two Los Angeles police detec- tives who worked on the Jackson case. 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