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MONDAY SEPTEMBER 19, 2011 Breaking news at: Beef 'N Brew Even Bigger www.redbluffdailynews.com See Below RED BLUFF Red Bluff Invitational SPORTS 1B Sunny 95/62 Weather forecast 8B DAILYNEWS TEHAMACOUNTY DAILY 50¢ T H E V O I C E O F T E H A M A C O U N T Y S I N C E 1 8 8 5 California tries new approach for parole violators SACRAMENTO (AP) — Ex-convicts who violate their parole in California typically are sent back to prison for four months with little if any reha- bilitation or education before they are released again. The result is a cycle of release-and-incarceration that leads to seven in 10 parolees being sent back to prison and drains ever more money from the state's deficit-plagued gen- eral fund. In an attempt to break that cycle and save money, state corrections officials have begun trying an approach that could serve as a national model for handling parole violators. Parolees in the trial program are sent to county jail for brief periods every time they break the rules or test positive for drug use, instead of being sent back to prison. The goal of the short but immediate incarcera- tion is to change their behavior, even if it requires multiple jail 'They talk about flash incarceration; that means going in for just a short period of time. Oh, so that's going to work when even longer consequences don't work?' — Assemblyman Jim Nielsen stints. ''Usually after two to three times, the light bulb goes (on),'' said Denise Allen, a researcher with the California Department of Corrections and Rehabilita- tion. Preliminary results have been ''remarkable'' for deter- ring drug use by the 35 Sacra- mento-area parolees who have See PAROLE, page 7A Crash sparks fire PATHWalk gets donation match Daily News photo by Chip Thompson A few dozen supporters gather in River Park prior to Saturday's PATHWalk. Staff report Photo by Ross Palubeski CalFire, Tehama County Fire Department and Red Bluff Fire Department clean up after a vehicle crash that sparked a fire around 3 p.m. Sunday off Paskenta Road west of Red Bluff.There was 1 vic- tim with unknown injuries.The vehicle was destroyed by the fire and between 1/2 to 1 acre of grass was burned. No further information was available Sunday evening. Customer service week Special to the DN Nearly everyone is in the customer care business. Whether you answer phones all day, tend to patients, teach students or help prepare payroll, you have customers. The Job Training Center would like to invite area businesses and agencies to join in celebrating great ser- vice and service providers during Customer Service Week Oct. 3-7. Nationally, Customer Service Week is an event devoted to recognizing the importance of customer ser- vice and honoring the peo- ple that provide great ser- vice. It was started by the International Customer Ser- vice Association in 1988 and is always the first full week of October. "This year the theme is Refresh, Recharge, Recon- nect," said Amanda Wigno of the Job Training Center. "In today's economy it is especially important to recharge your passion for providing excellent service. We need to form meaning- ful relationships that foster customer retention and con- tinually exceed expecta- tions." Activities Planned for Expect the Best Customer Service Week include: • Secret Shoppers are out and about prepared to catch great service in the act. Win- ners will receive a certificate of excellence and a gift donated by a local business. If you would like your busi- ness to be shopped, email Amanda Wigno at awig- no@ncen.org. • Businesses and agen- cies can host customer ser- vice training at their site. Customer Service Training Camp: Season V – Refresh, Recharge, Reconnect is a 1- hour, fast paced session geared to revisit key skills with all staff. Camp times are available throughout October. Cost is just $35 per group. Training is provided by Amanda Wigno and Kathy Garcia of the Job Training Center. • The Expect the Best Customer Service Secret Shopping Awards will take place at the October Tehama County Employer Advisory Council Meeting, October 6th at 7:30 a.m. at Rolling Hills Casino. There will also be a 1-hour presen- tation on Customer Service by Amanda Wigno of the Job Training Center. A full breakfast is being served by Rolling Hills. Cost is $30 for non-members and no cost to TCEAC members. • Celebrate with your 7 5 8 5 5 1 6 9 0 0 1 9 staff. Throw a party. Thank your customers. Give out treats. Put up a banner. Cel- ebrate and reward great ser- vice, For information, call 529-7000 or visit www.job- trainingcenter.org. Dozens of supporters gathered Saturday in River Park in Red Bluff for the annual PATH Walk to raise money for the organization, which provides relief for the homeless in the community. Donations, raised through pledges made to the walkers, were down in num- ber this year, but the amount raised grew thanks to an anonymous donor who agreed to match all dona- tions up to $20,000, accord- ing to event organizer Pam Klein. The walk raised $8,000 in donations, which will be doubled to $16,000, Klein said. Those joining the walk See PATH, page 7A Beef 'N Brew an even bigger hit Daily News photos by Chip Thompson Crystal Art and Apparel, right, was one of dozens of downtown Red Bluff businesses that offered beer tasting and beef appetizers dur- ing the second annual Beef 'N Brew events Saturday evening. Tast- ing was open 5-8 p.m., followed by a street dance at the Cone and Kimball Plaza until 10 p.m. Organizers said more than 800 pre-sale tickets were sold for the event, topping the 2010 total attendance, but the number of gate sales was not yet available. Judges, below, gath- ered prior to the event to sample each of the beef dishes. Winners by category were: Judges Choice and Profession- al - Lassen Steak House;DRBBA - Crystal Art & Apparel; Produc- er - Tehama Angus; Non-pro - Ron Judson; Peoples Choice - Duran- go RV Resort. Celebrate Customer Service Week: October 3-7 CS Bootcamp - Season V: Refresh, Recharge, Reconnect A one hour, fast paced training to revisit key skills with staff. $35 per group – at your site – dates available throughout October. Call the Job Training Center at 529-7000