RETAILOBSERVER.COM DECEMBER 2014
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f any business is to thrive in the global marketplace, its employees must be engaged and
empowered. In other words, they must think like owners. Problem is, few employees know
how. Your job as a leader is to train them to think this way. Because entrepreneurial thinking is
a natural extension of company culture, you may need to re-build yours from the ground up.
Michael Houlihan and Bonnie Harve—New York Times bestselling authors and founders of
Barefoot, America's #1 wine brand—know how to create the conditions that draw out and
nourish people's inner entrepreneurs. They take the principles that empowered their own tribe
of productive, creative, loyal employees to beat the odds and boil those principles down into
quick, easy lessons you can put into practice right away. In it you'll discover:
• How to find and hire people with entrepreneurial DNA
• How to drive results with performance-based compensation
• How to foster innovation by getting out of your people's way
• How to remove roadblocks to the entrepreneurial spirit
• Why everyone at your company must ask questions (including you)
• Why your people should embrace mistakes
Some of the most popular search terms we see coming from the so-called C-Suite (top
corporate executives) these days are: entrepreneurial culture, employee engagement, and
employee empowerment.
Nowadays, it seems even the big corporations want to make the shift to a more entrepreneurial
culture. So we put together a companion to The Barefoot Spirit just for the C-Suite. It's called—
you guessed it—The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.
We saw a great cartoon recently where a haggard employee was sitting at a bar after work,
complaining to the bartender, "Sure they want me to be creative and innovative, but I've got a
career to think about!" One of the chapters from The Entrepreneurial Culture suggests
entrepreneurial compensation to solve this problem.
The Entrepreneurial Culture perfectly complements the lessons from the authors' New York
Times bestseller The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1
Wine Brand. Together, these books will give your company the edge it
needs to thrive and boost the bottom line.
THE ENTREPRENEURIAL
CULTURE: 23 WAYS TO ENGAGE
AND EMPOWER YOUR PEOPLE
Does your culture empower your people to think like owners?
Authors: Michael and Bonnie coauthor weekly no-nonsense business blogs at www.thebarefootspirit.
com and www.thebrandauthority.net. For more information, contact info@thebarefootspirit.com.
Follow them on Facebook and Twitter.
Publisher: Footnotes Press
RO
