DECEMBER 2014 RETAILOBSERVER.COM
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DRIVEN BY TECHNOLOGY AND INNOVATION
Beko invests heavily in research and development, technology and
innovation. Their R&D capabilities enables them to design and
manufacture pioneering products with their own technology, tailored
to the specific demands of the individual markets as well as products,
which are best in their class for energy and water efficiency and
smart technology.
This innovation has also placed Beko among the world's top
patent holders. For the past five years Arçelik Group has been in the
list of the top 200 companies globally filing patent applications with
the World Intellectual Property Organization, creating numerous
world-bests and world-firsts in several categories.
AWARDS FOR EFFICIENCY, DESIGN, QUALITY AND INNOVATION
Beko is a regular recipient of international awards for its quality,
innovative design, reliability, energy & water efficient, best-in-class
products. The brand has been validated with numerous accolades
from prestigious consumer organizations, like Germany's "Stiftung
Warentest" and consistently recognized by leading consumer
magazines such as the UK based "Which?" with "Best Buy"
accreditations. Beko has won world's most prestigious design
awards—like the "Plus X", "iF Design" and the "Red Dot".
INNOVATIVE TECHNOLOGY
• Neofrost
Beko NeoFrost Technology keeps humidity at optimum level (up to
90%) in the cooler for longer freshness. The independent cooling
systems, prevent odor transfer between compartments and keeps
the quality of the air inside at maximum levels. This new age no frost
technology achieves more stable and faster cooling both in the cooler
and the freezer compartments at A+ energy efficiency level. Fruits
and vegetables stay crisp in the refrigerator, as if fresh from the field.
• Pet Hair Removal
Beko has developed a smart solution for pet lovers with a function
that removes pet hair on laundry during the wash cycle. When this
function is selected, your machine adds pre-wash and additional
rinsing steps to the normal cycle. Thanks to this smart solution by
Beko, pet hair is removed from your laundry in an effective way,
solving one of the main problems of all pet lovers.
• Odorfree Freshness Comes with Ionized Technology
The innovative ionizer technology in select Beko Dishwashers
runs 3 minutes every hour to eliminate bad odor waiting dishes
can have when sitting between wash cycles.
To find out more about the Beko brand and product solutions,
visit www.beko.com.
HERE COMES
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