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2A – Daily News – Monday, January 3, 2011 Community people&events Understanding what drives the need for change As much as I appreciate the Holidays, one has to admit it possess a downside: the relent- less, unceasing, non-stop drone of promotions, commercials, and ads; loosely wrapped in pseudo-emotion by manipula- tive agencies pretending to appear as caring; with a prima- ry objective being no more than inflating their coffers at our expense. I do not consider all shop- keepers as greedy and soulless. Most are you and I, working their day-to-day, attempting to keep their heads above water. I also take no issue with prof- itability; we each must pay our bills. I am self-employed and therefore extremely aware of what it’s like to stare at the ceil- ing all night concerned how to pay my vendors, keep the gov- ernment satisfied; and still claim some folding money for my family. But can we be honest? After 132 renditions of the "Night Before Christmas" re-written into unusual off-tone radio commercials, can we unite hand-in-hand and admit that it wears down the psyche? Deepak Chopra, lecturer and author, stated in December, "We are spending money we don’t have to buy things we don’t need to impress people we don’t like." Ouch. That kind of hurts; but "why?" Statements containing some inner truth are the only ones that wound us. As example, should someone tell you "you’re a lousy golfer," and you’ve never walked a course, nor do you know a divot from a dogleg; you would take no offense, your emotional well- being remaining fully intact. Yet, should your child shout, "you’re a horrible mother;" that might inflict some pain. Although we know she is acting out, if we possess ANY insecu- rity about the subject — no matter no minute — and some- one casts light upon it, we can- not help but flinch. Inner doubts multiply rapidly. So as we again slog through the silly season of resolutions, it’s time to take inner stock. One cannot toss a week-old fruitcake three feet without hit- ting an advertisement proclaim- ing "flatter abs" or "30 pound weight loss." Every jolly, chub- by, singing elf TV advertise- ment has been displaced with ads portraying an eye-popping- ly gorgeous bikini-clad woman possessing a figure-not-found- in-nature, emerging from a swimming pool (in January, really??). As the water slithers from her tanned lean limbs, she pauses and proclaims, "With my new miracle ab-dissolver, I’ve lost 83 pounds and turned my life around — in the last thirty days. My children now behave. My husband can’t keep his hands off me — and we even won the lottery." Standing by her side is masculine tanned, eye candy with a sculpted jaw, and a stomach so taunt one could cut diamonds on it. He beams lovingly at his wife, eyes twinkling, and in unison, star- ing directly into the lens, they ask, "What are YOU waiting for?" Intuitively, logically, we know it’s a set up. But it appeals to our inner sense of "wrong- ness" because we already feel bad about ourselves. In that emotional Achilles' heel, deliverance is at hand, in the form of an 800 num- ber. Redemption for stasis, rather a call to ratio- nal long-term thinking. Change or die is reality. However, change approached from a place of inner strength yield vastly improved, longer-lasting results. It’s okay to be proud of who you are — while still on the road to getting better. Scott Q. Marcus lies in the phone operators who are standing by for the next 22 minutes; for only with their assistance (and $24.95 in ship- ping and handling) can we con- vert our ugly duckling-ness to swans. Due to this primal knee- jerk reaction to be "fixed," there are millions of treadmills serv- ing as no more than expensive coat hangers. This column is not a thesis How you can make a difference Here are some of the ways people can make a difference daily: • The Guardian Angel Foundation is a non-prof- it organization that helps families in need through a referral process from dif- ferent agencies in Tehama County. Volun- teers are needed to help with the clean up and organization of donated items. Help is also need- ed to lift heavy objects and yard work. Informa- SECRET WITNESS 529-1268 A program of Tehama County Neighborhood Watch Program, Inc. Setting it straight –––––––– It is the policy of the Daily News to correct as quickly as possible all errors in fact that have been published in the newspaper. If you feel a factual error has been made in a news story, call the news department at 527-2153. tion is available at 384- 9857. • AARP/IRS, under their Tax-Aide Program is seeking local volunteers to assist Tehama and Glenn county residents with state and federal tax preparation. Bilingual volunteers are also need- ed. They accept and train volunteers between Octo- ber and December. Volun- teers are asked to give a minimum commitment of four hours per week between Feb. 1 and April 15. Expenses are reim- bursed on a limited basis. Information from Harley Bennett at 529-1536 and Barbara Vandygriff at 824-2531. • The Tehama County D NEWSAILY HOW TO REACH US RED BLUFF TEHAMACOUNTY THE VOICE OF TEHAMA COUNTY SINCE 1885 VOLUME 126, NUMBER 36 On the Web: www.redbluffdailynews.com MAIN OFFICE: Monday-Friday, 9 a.m. - 5 p.m. Main Phone (530) 527-2151 Outside area 800-479-6397 545 Diamond Ave. Red Bluff, CA 96080 ______________________ Fax: (530) 527-5774 ______________________ Mail: Red Bluff Daily News P.O. Box 220 Red Bluff, CA 96080 CUSTOMER SERVICE: Subscription & delivery Monday-Friday, 8 a.m. - 5 p.m. (530) 527-2151 Ext. 125 subscription rates (All prices include all applicable taxes) Monday through Saturday $9.59 four weeks Rural Rate $10.69 four weeks Business & professional rate $2.21 four weeks, Monday-Friday By mail: In Tehama County $12.29 four weeks All others $16.23 four weeks (USPS 458-200) Published Monday through Saturday except Sunday, by California Newspaper Partnership. Home delivery NEWS News Tip Hotline: 527-2153 FAX: (530) 527-9251 E-mail: clerk@redbluffdailynews.com Daytime: Sports: Obituaries: Tours: (530) 527-2151 Ext. 109 Ext. 103 Ext. 112 After hours:(530) 527-2153 ______________________ ADVERTISING Monday-Friday, 9 a.m. - 5 p.m. Display: 527-2151 Ext. 122 Classified: 527-2151 Ext. 103 Online (530) 527-2151 Ext. 133 FAX: (530) 527-5774 E-mail: advertise@redbluffdailynews.com SPECIAL PAGES ON THE FOLLOWING DAYS Mondays: Kids Corner Tuesdays: Employment Wednesdays: Business Thursdays: Entertainment Fridays: Select TV Saturdays: Farm, Religion Publisher & Advertising Director: Greg Stevens gstevens@redbluffdailynews.com Editor: Chip Thompson editor@redbluffdailynews.com Sports Editor: Rich Greene sports@redbluffdailynews.com Circulation Manager: Kathy Hogan khogan@redbluffdailynews.com Production Manager: Sandy Valdivia sandy@redbluffdailynews.com POSTMASTER SEND ADDRESS CHANGES TO: PO BOX 220, RED BLUFF CA 96080 newspaper of general circulation, County of Tehama, Superior Court Decree 9670, May 25, 1955 © 2011 Daily News Postage Paid Periodicals The Red Bluff Daily News is an adjudicated daily 90 years ago... Shaw Stays With Unfaithful Lizzie Theodore Stricker and Clyde Shaw went goose hunting yesterday afternoon and thereby got in a peck of trouble. Stricker’s Lizzie got stuck in the mud down by Coyote creek ... Stricker hiked to town at a late hour and Shaw stayed with the ship. His watch lasted all night. Needless to say Strick- er and Shaw company failed to get any geese. — Daily News, Jan. 3, 1921 Transit Agency Board is seeking volunteer drivers to help provide trans- portation to and from non emergency medical appointments. Mileage is reimbursed. Information is available from 8:30 a.m. to 3:30 p.m., Mon- day through Wednesday at 385-2200. • The Health Insurance Counseling and Advoca- cy Program at PAS- SAGES Adult Resource Center has ongoing recruitment for volunteers to be advocates on behalf of Medicare beneficiaries. Volunteers help to explain Medicare benefits and serve as advocates to help Medicare patients access the health care benefits. Information and applica- tion packets are available at 898-6716. • St. Elizabeth Com- munity Hospital Auxil- iary needs volunteers to assist in different areas of the hospital; front infor- mation desk, gift shop, and patient services. Information is available from Annemarie at 529- 8002. • The Tehama County Team of the Long-Term Care Ombudsmen needs volunteers to become advocates for residents in skilled nursing and resi- dential care facilities for the elderly. Training is provided. Information is available at 898-5923. • The Lords Table needs volunteers to help cook meals for the home- less and hungry from noon to 1 p.m. on Mon- day, Tuesday, Wednesday and Friday at the Vine- yard Church on Walnut Street. Information is available from Lee Vidau- re at 527-3617. • Liberty and Justice For All is a non-profit organization seeking vol- unteers to help raise money, assist in typing legal documents and offer knowledge of legal aid to those who need help. Information is available at 824-1254. • Alternatives to Vio- lence is in need of volun- teers who want to help make a difference in the lives of battered women and children. Information is available from 9 a.m. to 4 p.m. Monday to Friday at 528-0226. • The Poor and The Homeless Shelter is in need of volunteers from 5 p.m. to 7:30 a.m. to super- vise guests of the shelter. Information is available from Staci Dorman at 736-3959 or from Allene Dering at 529-5599. • The Red Bluff Com- munity Center Auxiliary is looking for new board members to help with its two main projects, raising funds for the center and, through its monthly bin- gos, donations to local charities. Information is available at 527-4589. In 1994, after a lifetime of obesity, Scott "Q" Marcus lost 70 pounds and assists people and organizations who are tired of making promises they have continually broken but are ready to change. He can be reached for coaching, consulting or presentations at www.ThisTimeIMeanIt.com or you can find him at www.facebook.com/scottqmarc us or @ThisTimeIMeanIt. Please participate in his new years survey at http://conta.cc/ffKodU. GEOGRAPHY QUIZ MCT— Questions are from the National Geography Bee, a program of the National Geographic Society. 1.The majority of pumpkins produced in the country are grown in the Midwest state that includes the cities of Decatur and Joliet. Name the state. 2.A palatial summer home built for a wealthy hotel owner, the Victoria Mansion is a National Historic Landmark located in Portland, the largest city in which northeastern state? 3.Which country produces more hydroelectric power - Mauritania or Sweden? 4.Which country is closer to the Tropic of Capricorn - Peru or Ukraine? 5.The city of Kaohsiung, one of Honolulu, Hawaii’s, sister cities, is a major seaport on what island located between mainland China and the southern end of Japan? 6. In October 2009, an African country announced the construction of a new railway to connect the port of Nacala to a coal-rich region inland. Name this country, whose ports serve the landlocked countries of Malawi and Zambia. 7. On Mount Tlaloc are the ruins of an Aztec temple devoted to the rain god Tlaloc, who demanded child sacrifices. Name the capital city that lies to the west of this mountain. 8.Which city is just inland from the Strait of Malac- ca? 9.Name the river that flows near these cities - Beit- bridge and Barragem. 10.The mountainous coastal region of a country that includes the cities of Flom and Lesund, received top marks from sustainable travel experts for its gorgeous scenery and well-preserved rural life. Name the country. P.A.W.S. (Partners for Animal Welfare & Safety) A Volunteer Program Dedicated to the Prevention of Litters, Not the Destruction of Unwanted animals. HOW CAN YOU HELP? CALL US! 528-8018 Please leave your number we WILL call you back P.O. Box 8908, Red Bluff CA 96080 NEW HOPES FOR THE NEW YEAR. 1. Hope to be able to issue spay/neuter certificates at least quarterly. Our former schedule was monthly. Quarterly would be to issue one month out of every three months. 2. Hope to be successful in raising dona- tions enough to do number 1 and maybe even increase the number of certificates we can issue each time. 3. Hope to continue to see Pet Owners willing to have their pets spay or neutered even without PAWS help. NEED TO FIND A HOME FOR A PET? Go to our web page: pawstehama.com select “links”. WANT TO FIND A PET? Go direct to petfinder.com SPACE DONATED IN THE INTEREST OF PETS AND PET LOVERS BY: D NEWSAILY RED BLUFF TEHAMACOUNTY P.A.W.S. SAYS... 1.Illinois 2.Maine 3.Sweden 4.Peru 5.Taiwan 6.Mozambique 7.Mexico City 8.Kuala Lumpur 9.Limpopo River 10.Norway