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Saturday, October 19, 2013 – Daily News 5A Agriculture farm & ranch Sunsweet names Students get a look at farm life Lance CEO YUBA CITY — Sunsweet Growers Inc., the nation's leading marketer of prunes, specialty dried fruit products and fruit juices, announced today that Dane Lance, the company's President, took on the additional role of Chief Executive Officer effective Oct. 6. Arthur Driscoll II, Chief Executive Officer since 2004, is retiring after a distinguished tenure with Sunsweet. During Driscoll's time at Sunsweet the company achieved recordsetting revenue and grower-member crop returns. "Art's contributions to Sunsweet cannot be overstated," new CEO Lance explains. "His business insight and strong leadership during a period of severe global oversupply has enabled Sunsweet's grower-member returns to consistently outperform the market. As global prune production now swings away from oversupply, Art has Sunsweet perfectly positioned to thrive into the future. He hands off the CEO baton having done an incredible job." Lance took over as President in October 2012. "Dane has done outstanding work as President, demonstrating the leadership and vision necessary to help Sunsweet grow into the future," said Gary Thiara, Chairman of Sunsweet Growers Inc. "Throughout his twenty-three years at Sunsweet, Dane has always shown tremen-dous drive, insight and passion. His becoming the new CEO reflects careful succession planning by Mr. Driscoll and the Sunsweet board of directors. We look forward to a bright future as Dane assumes his new position as President & Chief Executive Officer." Prior to his position as President, Lance has spent the last two decades in progressive leadership roles at Sunsweet. He has been instrumental in building consumer demand for Sunsweet prunes and juices around the world. Lance's dedication to advertising has been critical in driving prune household penetration up 40% in the last decade. Key product innovations fostered by Lance include Ones, PlumSmart, D'Noir and Plum Amaz!ns. These innovative products now represent over 15% of company revenue. Prior to joining Sunsweet, Lance spent three years with the Clorox Company in marketing management positions. He received his Bachelor of Science and Master of Business Administration degrees from the University of California at Berkeley, in the fields of operations research and marketing. Tuesday was Farm Day for 475 Tehama County 4th graders when they came to the Tehama District Fairgrounds to learn about agriculture, and where their food comes from. There were nine stations , goats, orchard crops, sheep, sheep dogs, exercise, the dairy cow, roping and beef to name a few. 2 FFA members were the guides with each group, and I was amused to watch my granddaughter Jenny counting the children in her group making sure she didn't lose some at the roping stop. Mike Brewer said he had been teaching roping for over 25-30 years to the school children. They Courtesy photo used to come by the bus The big hit with the children was being able to pet the heifer and feel load to their arena in Los how soft her hair was at the beef station during Farm Day. Molinos for a day at the ranch and enjoy a hot dog character is previews of the Sin the baking powder, 1 tealunch, before returning to Their exposed, ready for Sagebrush, Tough by spoon soda, 1/4 teaspoon school. Our Beef Ambassadors expression in ink, paint or Nature, and the Turtle cloves, 1/4 teaspoon Bay original companion mace, 1/4 teaspoon allTaylor Collins and charcoal." "Lanker's fine art, exhibition Tough as Nails spice, 1/2 teaspoon salt, Danielle Mueller had the students draw their brand "Tough by Nature," is a 6-8 p.m. Thursday, Oct. 1/2 teaspoon nutmeg, 1 after learning a bit about series of portraits of 24, at Turtle Bay Muse- teaspoon cinnamon, 1 teaspoon vanilla, 1 teawhy we brand our cattle. women ranchers and cow- um. I was invited to be part spoon lemon juice, 1 cup girls from the American Many children didn't realize all the things that West that will be present- of the "local cowgirls" cooked, chopped prunes, come from a beef animal ed at Turtle Bay Explo- Tough as Nails exhibit, 1 cup prune juice. Beat eggs, add sugar, photographer ration Park through Jan. and besides meat. 19. The project Michael Burke took my shortening and cream Tires, sports took 19 years to pictures at Shasta Live- well. Add flour, baking equipment, medcreate. Travel- stock Auction, since our powder, salt, spices, etc ical products are ing the western family has sold many alternately with prune listed in "Wow, United States, head of cattle there over juice. Add the cooked that cow." prunes that have been cut Lanker met the years. The big hit Zin in the Sagebrush, up, add the walnuts and with 49 women with the children capturing their Wine, Whiskey and The vanilla. was being able to Bake in a large pan (9spirits and their Wild West is the theme of pet the heifer and lives through the Turtle Bay Fundraiser. x 13-inch) in a 350 feel how soft her You will enjoy Western- degree oven, 45 to 60 art. hair was. "One of her themed food, adult bever- minutes. TCCW memFrost with lemon subjects, ranch- ages and games of bers Joyce Jean er Billie Roney chance. Tickets available juice, cream cheese and Bundy and Kelly of Chico, was at www.turtlebay.org/zin powdered sugar. Mouton were *** moved when or call 530-242-3130. nearby, if help You are invited to *** she first saw was needed. Today is the Dairyville view agriculture in souththe finished Laurel Sparrow was a chaperone for a portrait of herself. "I look Orchard Festival with the western Tehama County school group. Shelly like the weight of the Farm Bureau giant pump- on the Farm Bureau Farm McDonald of Northern world is on my back," kin contest, cooking Tour, on Oct 24. Call California Farm Credit Roney says, explaining demonstrations by Jadda Kari Dodd at 527-7882 to and Kari Dodd of Tehama that the portrait embodies Miller, local products for reserve a seat on the bus County Farm Bureau her determination and her sampling and sale, as well as we explore a dairy education producing cheese, walnut were general chairmen for profound sadness. "I agriculture thought I'd be shown a exhibits and delicious by-products, olive oil, the event, while Carrie etc. $20 is the small fee, portrait of the typical food. Rohr was helping out. Lucille Snelson (Mrs. with lunch included. smiling cowgirl." *** In the past we have "Roney had been advo- Ray Snelson) was 1957 October 2013 issue of Enjoy Magazine has an cating for the cattle indus- president of Tehama learned about video aucarticle by Kimberly Car- try when Lanker came to County CowBelles, and tions, Mt. Lassen Trout son, "Character Sketch." interview her. "She took this recipe for prune cake Farm, Bianchi's Walnut Lynda Lanker captures the time to listen to my is one that my mother Orchard, a tortilla factothe spirit of ranch women tales of what was happen- often made. It smells ry, a goat dairy, strawbering, how ranchers were delicious as it cooks, and ries, Julia's Fruit Stand, and cowgirls. Tehama Angus Ranch, a "Artist Lynda Lanker suffering so many kinds tastes so good. Mrs. Snelsons Prune prune dehydrator to name says women ranchers and of economic as well as just a few. cowgirls make good sub- political blows from peo- Cake 3 whole eggs, 1 1/4 ple who loathed but didn't jects because their characJean Barton can be ter is so visible. "There is understand ranching and cup sugar, 3/4 cup shortat cattle at all," Roney says." ening, 2 1/2 cup flour, 1 reached no veneer of style or barThere will be exclusive cup nuts, 1/2 teaspoon jbarton2013@gmail.com. rier of ego to chip away. Barton Shutdown delays last meeting of Klamath task force KLAMATH FALLS, Ore. (AP) — The partial shutdown of the federal government forced another delay in the final report from a special task force on resolving water conflicts in the upper Klamath Basin. Richard Whitman, California agriculture reaches new revenue record FRESNO (AP) — California's agricultural production has reached another record high. Data from the U.S. Department of Agriculture shows the state's 80,500 farms and ranches had revenues in 2012 of $44.7 billion, a three percent increase from the previous year and a new record. The highest revenue gain was seen in pistachios, which increased in value by 27 percent. California remains the nation's largest agricultural state in terms of revenues, representing 11.3 percent of the U.S. total. It's followed by Iowa and Nebraska. California is also the number one dairy state in the nation. It produced a fifth of the nation's milk supply last year, though revenues slipped due to a drop in the number of herds and sliding milk prices. the governor's adviser overseeing the task force, told the Herald and News that the final meeting set for Thursday in Klamath Falls was delayed until a couple weeks after Congress restores funding to government agencies. The reason is that some federal employees on the task force could not work due to the shutdown. Sen. 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