Retail Observer

about new approaches to design challenges, and manufacturers are collaborating on technology. This is how the industry is growing, and KBIS is the platform where it all comes together." NKBA Global Connect is designed to help international brands reduce their risk when expanding into the North American market. Given the complexities, size, and scope of the North American kitchen and bath industry, international manufacturers benefit from the insights and expertise the NKBA Global Connect program offers, including access to industry advisors, NKBA proprietary market research, and customized recommendations for entering the market. Additionally, those Global Connect members who choose to participate in KBIS are offered a concierge experience, helping them to maximize the opportunities afforded by the show. Companies will participate in several capacities, including through Global Connect international pavilions and kiosks, in independent exhibition spaces highlighted on the Global Connect Design Trail, through robust programming in the Global Connect Lounge, and through the International Delegation program and media tour. The three days of programming in the lounge will include International Brand Spotlight presentations, international cocktail and breakfast events, and roundtable luncheons. A total of 10 Global Connect Kiosks will feature international product and service providers interested in finding North American business partners. International pavilions – featuring products from Brazil, Germany, the United Kingdom and Italy – will bring thousands of square feet of international kitchen and bath products and designs to the show. In addition to those who are part of the international country pavilions, more than 40 Global Connect members will exhibit independently throughout the show. All, as well as the Kiosk participants, will be highlighted on a "Global Connect Design Trail," found on KBIS.com, the KBIS Directory, and NKBA.org. The NKBA Global Connect Lounge is the spot where international brands connect with North American design professionals, showrooms, dealers, distributors, and sales representatives. Beginning each morning, new-to-North America brands will present quick "spotlight" takes on their products and brand stories. Roundtables and panel discussions exploring the role of the designer and go-to-market strategies for North America will be offered for international brands to better understand this unique marketplace. Breakfast, lunch, and cocktail events will include audience engagement opportunities. Additionally, NKBA's Thirty Under 30 inductees will be recognized during KBIS's opening night and the NKBA | KBIS Kitchen & Bath Design Awards on Monday, February 24 at the Wynn Hotel. The next morning, on Tuesday, February 25, NKBA's Thirty Under 30 Class of 2025 will be introduced individually at the KBIS NEXTStage. The annual 30s Choice Awards will be selected over the course of KBIS and announced online, featuring video of the newly inducted Thirty Under 30 members touring booths and scouting for their choices of the best products at KBIS in six categories: Color, Sustainability, Smart Home Technology, Wellness/Health, Outdoor Living, and Living in Place. You'll also be able to find the next big thing at the Discovery District in South Hall, the epicenter of innovation and inspiration at KBIS 2025. As the premier destination for cutting-edge product showcases and groundbreaking design solutions, Discovery District is where the future of the kitchen and bath industry comes to life. Whether you're an industry professional, a design enthusiast, or simply curious about what's next, Discovery District is your gateway to the future of kitchen and bath innovation. Finally, the NKBA Booth SL3125 is joining in on the fun, too, with a photo studio where you can get free headshots by professional photographers. It will be open from Tuesday through Thursday from 9am to 5pm, and walk-ups are welcome – no preregistration is required. JANUARY 2025 RETAILOBSERVER.COM 31 RO

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