Retail Observer

RETAILOBSERVER.COM JANUARY 2025 32 A ttending ASTI2025 isn't just about classes and keynotes – it's about building connections that can take your career or business to the next level. Networking might seem intimidating, especially if it's your first ASTI, but with the right mindset and strategies, you'll leave with a whole new circle of contacts and collaborators. Here's how to make the most of your networking opportunities at ASTI2025. 1. Come Prepared. Networking starts before you arrive: • Pack business cards: These are still an effective way to exchange contact information. • Update your LinkedIn and Socials profiles: ASTI attendees often connect digitally during and after the event. • Know your goals: Are you looking for business partnerships, mentorship, or product recommendations? Knowing your objectives will help guide your conversations. • Download the App: Have the app on your phone to familiarize yourself with the schedule, the location, and where classes and events are located. 2. Attend Networking Events ASTI2025 offers a variety of social and networking events, from informal meet-ups, to the Brews & Brainstorming Happy Hour, to meeting with vendors and peers on the trade show floor. These settings are perfect for sparking conversations in a relaxed environment and building your network. Pro Tip: Arrive early to networking events to snag a good spot and start conversations with other early birds. 3. Leverage TechConnect: One of ASTI2025's biggest highlights is the new TechConnect. This is your ticket to direct access and real-time learning OEMs. TechConnect is designed to deepen the connection between service companies, technicians, and the manufacturers they rely on daily. Imagine a space where you can engage directly with top brands, explore the latest in product advancements, and even get hands-on experience with new tools and technologies. No formal classrooms, no structured sessions – just a relaxed, interactive environment that's ideal for on-the-go learning and networking. Because TechConnect takes place at the heart of the ASTI 2025 trade show, it offers a unique platform for open discussions, impromptu educational moments, and quick training sessions tailored to meet your needs. It's a rare opportunity to join like- minded professionals and forge valuable connections that will enhance your business and keep you at the cutting edge of industry trends. Visit www.asti.us/techconnect to learn more. 4. Use the Buddy System If you're nervous about approaching people, pair up with a colleague or make a friend early on. It's often easier to start a conversation as part of a duo or small group. 5. Be Curious and Genuine People love to share their expertise and stories, so approach conversations with genuine curiosity. Instead of diving straight into your pitch, try asking: • "What classes are you excited about?" • "How did you get started in the industry?" • "Have you been to ASTI before?" Remember: Networking is about building relationships, not just collecting business cards. 6. Follow Up The connections you make at ASTI don't end when the event closes. After the conference, follow up with a quick message or email: • Reference something specific from your conversation. • Connect on LinkedIn or exchange contact info if you haven't already. • Keep the momentum going by staying in touch throughout the year. 7. Join the Community After ASTI2025, stay active in the UASA community. Join our online groups, attend Laundry Rooms, participate in discussions, and attend future events to deepen the relationships you've built and grow your business. Final Thoughts Networking at ASTI2025 is your gateway to new opportunities, friendships, and professional growth. Be proactive, stay authentic, and remember to enjoy the process – it's all about connecting with people who share your passion for the appliance service industry. So, step out of your comfort zone, start a conversation, and watch your network grow. Please visit www.unitedservicers.com/asti-2025 for more information. See you at ASTI2025! Sarah Brown, Executive Director United Appliance Servicers Association S E R V I C E D E P A R T M E N T RO HOW TO MAKE CONNECTIONS AT ASTI2025 Networking tips for first-time attendees Stephen Mistovich www.misto-marketing.com

• Cover