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28 | thejewelr ybook.com From Horse & Cart to Six Stores Lux Bond & Green is one of the longest continuously operating, family owned and operated fi ne jewelers in the country. e secret to their success? Generations of the family dedicated to their core values: • To provide quality, value and leadership • Exceptional customer service • Community involvement M.A. Green operated his fi ne jewelry business from a horse and cart on the streets of West Hartford until he opened his fi rst storefront in 1898. Green had seven sons, all of whom entered the business. In 1932 the sons acquired Lux & Bond Jewelers and renamed the company Lux Bond & Green. Now, with six stores in Connecticut and Massachusetts, Lux Bond & Green has been named the #1 diamond engagement store in New England by West Hartford magazine. It's an honor they strive to uphold every day. A Multi-Generational ing … Not only multi generations of Greens, but of customers as well. LB&G believes in relationship building. "We've had multiple generations of family members who've purchased from us," Charlie explains. " at's because we've nurtured relationships with those customers. So when they want something extraordinary, they come to us. We treat them like family." One reason people keep coming back, Charlie feels, is that their staff is non- commissioned. at makes it more comfortable, he says. " ey don't feel like they're being targeted the minute they walk in the door by a salesperson with dollar signs in their eyes." Another big draw is the company's Trade In /Trade Up Program. Here's how it works. At any point a er someone purchases a natural earth-grown diamond ring or solitaire earrings from Lux Bond & Green, they may trade-in the center stone or a solitaire earring(s) for a diamond of greater value and receive a credit of 100% of their original purchase price toward an upgraded center stone or pair of choice. In January 2023, Charlie (Charles) Green became the 5th generation of his family to join the business started by his great- great grandfather 125 years ago. A er graduating om Roger Williams University, Charlie received his graduate degree om GIA in 2016 and earned his titles of Registered Jeweler (RJ) with the American Gem Society (AGS) in 2023. From the GIA, Charlie joined Jack Abraham – e Precious Collection, in his international wholesale gemstone business. Now, along with his parents, John and Norma Green, Charlie is excited to be launching the next generation of Lux Bond & Green. Sapphire and Diamond Owl Brooch Paspaley Lavalier Pearls, exclusive to LBG in the U.S. by Lanny Udell Celebrating a Milestone L U X, B O N D & G R E E N – 1 2 5 T H A N N I V E R S A R Y ! Winter 2024 | Editorial

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