P
ennington & Company's experience with over 800 collegiate organizations shows that
the top 10 gifts usually make up half of a successful capital campaign while the top 20%
of donors will make up 80% of the funds contributed. This gift chart provides an overview
of the gifts needed for a campaign of this magnitude to be successful.
OUR PATH TO SUCESS - THE GIFT CHART
PACE-SETTING GIFTS
PUBLIC PHASE GIFTS
10 $25,000 $5,000 $250,000
15 $15,000 $3,000 $225,000
18 $10,000 $2,000 $180,000
20 $5,000 $1,000 $100,000
1 $250,000 $50,000 $250,000
2 $100,000 $20,000 $200,000
3 $75,000 $15,000 $225,000
4 $50,000 $10,000 $200,000
Goal $1,700,000
Total Active Alumni 619
Total Lost Alumni 202
Projected Alumni Participation 20%
LEADERSHIP GIFTS
20%
PER YEAR/
FIVE YEARS
GIFTS NEEDED GIFT SIZE RANGE TOTAL
TOP
80%
TOTAL
$1,700,000
50 Up to $2,500 Varies $70,000
TOTAL GIFTS
123
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