Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.
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Selling Stuff in 1959 by PITT DICKEY pizza. The horror, the horror. Floyd, Va., is a small town hidden deep in time in the Blue Ridge Mountains. It has Frost was a big '50s worry, but remedied by three pages of facts and pictures for the one stop light. Floyd County has more cows than people. Large parts of this small new 1959 Frigidaire Frost-Proof refrigerator. Its ad showed a lady wearing an iron town remain in the 1950s. On a recent visit, we wandered lonely as a cloud into crown shaped like the Frigidaire logo on her head. She had the frozen Chick's Antiquarium. Chick has more amazing stuff than at which zoned out blissful expression of someone who inhaled too much Freon. one can shake the proverbial stick. In the basement are stacks of "You will feel like a Queen in your kitchen." Happiness is a frost-free old magazines for sale. My son Will bought the January 26, 1959 freezer, which is better than a warm gun. The Frigidaire featured a edition of Life Magazine and let me read it. "giant picture window hydrator that keeps vegetables and fruits dewy Life's advertising copy provides a window into the minds fresh." This allows the owner to stare blissfully at her carrots hydrating of Americans in 1959. We were thinking about cars, pizza, in the crisper. Remember, this was before cable; watching your veggies refrigerators and toilet paper. The new 1959 automobiles were in the refrigerator was a major '50s pastime. being marketed in full force. In a triumph of cross selling, Sylvania The new model was "the most feminine refrigerator ever." That's Blue Dot flashbulbs teamed up with Ford in a two-page spread because the Man of the House would send the Little Woman to the touting a photo contest in which the winner and his entire family fridge to fetch his beer and food for him. It ought to be a feminine would get a fabulous Hollywood vacation, $10,000 and a 1959 appliance to ease her daily chores. The refrigerator came in Mayfair Ford station wagon. This contest was on the up and up because it Looking back at ads from the past Pink, Sunny Yellow, Aztec Copper and Snow Crest White. Every had a picture of Tennessee Ernie Ford and Walter Brennan of the provides insight and even a few housewife wanted a refrigerator in the same color the Aztecs used for Real McCoy's TV show telling Americans how to win. their refrigerators in the 1500s. Just go to your Ford dealership and take a picture of yourself chuckles. The promise of eternal happiness came with your Frigidaire. The ad with a fine new Ford car. The criteria for the winning picture commanded, "Own one. The delivery day thrill will never wear off!" was based upon the "story telling value of the picture" and the Imagine an eager housewife telling her neighbors, "I will never forget the day my "originality of the photo expressing the theme of the contest — Picture Yourself in a Frigidaire was delivered. It was even more exciting than the day I delivered the twins 1959 Ford." You had your entry blank signed by a Ford salesman (no saleswomen in the back of a miner's cart 5,000 feet below the surface of the Earth during that back then) and sent it in. Hollywood, here we come. cave in." The 1959 Pontiac ad promised the "Most beautiful roadability in the whole wide My favorite ad was for toilet paper. A beautiful Cinderella lady appears wearing world." The new Pontiac's wide track wheel base was 5" wider than the competition. a long yellow "luxurious Directoire negligee — it's tiny bodice flowing into a court The ad advised, "Try wide-track wheels. Ever think you could cruise with one wheel train strewn with roses designed by the Ferraras to match luxurious Soft Weve toilet on the shoulder and scarcely feel it?" Driving on the shoulder was a 50s manly sport. Chef Boy-R-Dee's ad showed a very sophisticated couple on a veranda over looking paper. Cinderella is holding a roll of yellow Soft Weve toilet paper that gracefully has unrolled into a streamer that matches her negligee. They an Italian harbor. They were getting ready to eat a fancy meal starring Chef Boy-Rare a vision of beauty. Dee pizza. The Chef's pizza box came with all the ingredients — a tube of active dry PITT DICKEY, Attorney, ConA 1950s Soft Weve version of Game of yeast, can of pizza sauce, can of grated cheese and pizza flour mix. These fine pizzas tributing Writer, COMMENTS? Thrones. It just doesn't get better than that. Editor@upandcomingweekly.com. took only 5 minutes to rise. Yep, back then you had to put your own yeast into your THE RAYNOR LAW FIRM A General Practice Law Firm • 2003 North Carolina County Attorney of the Year • Civil Litigations & Administrative Hearings, Collections, Traffic, Disability & Personal Injury HARVEY W. RAYNOR, III 208 Rowan Street • Fayetteville, NC 28301 (910) 587-5543 www.theraynorlawfirm.com 6 JUNE 5-11, 2013 WWW.UPANDCOMINGWEEKLY.COM