Delta Xi Chapter of Delta Delta Delta at the University of Missouri
Issue link: https://www.epageflip.net/i/1148761
© 2019 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 38 9. Campaign giving categories must be developed and named for each of the following gift levels: $50,000 and above; $25,000-$49,999; $15,000- $24,999; $10,000-$14,999; $5,000-$9,999; $2,500-$4,999; $1,000-$2,499; and $500-$999. In addition, a plan that ensures proper donor recognition must be developed. The donor recognition plan should include, at a minimum, a permanent plaque to be located in a prominent place in the facility, listing contributors who give $500 or more to the campaign. 10. Campaign and solicitation plans should be organized in a manner that provides for sequential fundraising. Sequential fundraising refers to the technique of classifying prospects in accordance with their estimated giving potential, then approaching those individuals (especially pace-setting ones) in sequence, avoiding any solicitation of lower categories of donors until the majority of the top donors have been seen. The only exception is the solicitation of insiders and members of the alumnae leadership. Initial gifts should set the standard for the campaign and raise the giving expectations of all other alumnae. 11. A written proposal should be presented in person, whenever possible, in each and every case where an alumna is solicited for a major gift, typically $5,000 or greater. 12. In order to maximize the size of contributions, a five-year payment period is recommended for campaign pledges. In addition and when appropriate, planned giving and bequests should be encouraged to develop a strong chapter endowment. 13. A campaign master calendar should be established outlining target dates for the beginning and ending of campaign tasks and activities. We recommend the following general topics and time frames with the addition of increasingly specific tasks as the campaign develops: August 2, 2019 Presentation of feasibility study results and recommendations. August 2, 2019 Decision by the house corporation to proceed with a capital campaign. August – October 2019 Internal campaign preparations (finalize strategy, modify plans, set campaign policies, prepare promotional materials, etc.). Solicitation of the chapter insiders and undergraduates and campaign volunteer recruitment. Major gifts phase (quiet phase); solicit major donor prospects, assemble and train volunteer leadership. Public announcement of