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When asked for deficiencies in the proposed plan, some alumnae were concerned
that the design would feel outdated in a few years. A 1980s alumna noted, "I like
this, but I don't love it. This would look outdated in a few years." A 1990s alumna
commented, "Make it clean like Delta Gamma. No patterns or prints. Different
wallpaper. Help it feel young. They should have it be more modern." Another 1990s
alumna stated, "There's a bit too many flowers. Something light, white, beige, gray
is the way to maintain an updated home." A 1970s alumna remarked, "Keep the
furnishings, lighting, etc., timeless not trendy."
While everyone has personal preferences when it comes to décor, women
ultimately expressed a desire to see aesthetic updates that could stand the test of
time. It is important to recognize that alumnae who make a major investment in this
project will ask tough questions regarding the project and the probability for
fundraising success. Current board members and future campaign volunteers will
need training and adequate marketing materials to become actively engaged in the
communication, cultivation, and solicitation of key alumnae prospects.
D. Attitude and perception of alumnae capability
The interviewees were next asked to evaluate the potential giving capability of the
Delta Xi Chapter alumnae base. Although this section of the report deals with
individual perceptions of the Delta Xi Chapter constituency, it also provides insight
into the level of interest and support of each interviewee.
Alumnae were asked, "If the house corporation board decides to move forward
with a capital campaign, do you think other alumnae will support the project?" As
shown on Chart D, 42% of interviewees feel other alumnae would support a capital
campaign while 53% are unsure. This level of uncertainty is greater than the
average of previous Pennington & Company studies.
