Issue link: https://www.epageflip.net/i/112879
4A Daily News ��� Saturday, March 2, 2013 Agriculture farm Chinese rename California almonds In advance of Chinese New Year, packages of California Almonds began appearing in wholesale and retail markets across China with labels bearing a new name: Ba Dan Mu. Almond Board of California (ABC) has been working with the Chinese food industry and government to transition the Mandarin name for California Almonds from the traditional term to the new name, which was announced by China���s Standardization Administration at the end of 2012. Food manufacturers began shipping product into the marketplace with updated packaging as quickly as possible. China has become the largest export market destination for California Almonds, with 236 million pounds shipped during the crop year ending July 31, 2012, and all forecasts call for continued healthy growth in China for years to come. How will almond processors, retailers and consumers in China react to the name change? This is still an unknown, but ABC President and CEO Richard Waycott visited China in late January, just before Chinese New Year, to observe the process. ���Nothing can substitute for mingling with consumers and shopkeepers in the retail and wholesale markets,��� he reports. ���Almonds and nuts in general are prominently displayed, either as a bulk product or, at times, in very fancy packaging.��� Waycott observed that in both wholesale and retail markets, almonds are displayed in a way that allows buyers to identify the product visually without relying on the name for identification. Retail packaging reveals the product inside through the clear ���windows��� of the bags, so you don���t have to read the label. ���The vast majority of the Chinese almond business seems to be powering through this transition, and the consumer appears to be figuring out pretty readily that the almonds with the new name are the same product they���ve been buying and enjoying for years,��� says Waycott. Meanwhile, the Almond Board Marketing Department has been adapting the new name in its public relations and advertising campaigns to assure Chinese trade and consumers they can continue to enjoy the wholesome and delicious product they���ve come to know. Bankrupt turkey plant to remain with Zacky family FRESNO (AP) ��� A California family-owned turkey plant that recently filed for bankruptcy will remain in the hands of the Zacky family under the terms of a $31.6 million sale. The proposed sale of the Fresno-based Zacky Farms was announced by the company in a statement on Monday. The Robert T. and Lillian D. Zacky Trust submitted the highest bid for the company last week at a bankruptcy auction in San Francisco. Zacky Farms, one of nation���s largest turkey producers, has about 1,000 employees who will keep their jobs. The trust has provided the financing to keep the company running since filing for bankruptcy in October. The company blamed soaring feed prices for its bankruptcy filing. A U.S. District Bankruptcy Court judge must still approve the sale to the trust. Sacred Heart School Invites you to KINDERGARTEN INFORMATION NIGHT Tuesday, March 12 6:00-7:00 pm Meet the kindergarten teacher, and tour the classroom and school! 2255 Monroe Street Red Bluff For further information call (530) 527-6727 or visit our website at www.sacredheartredbluffschool.org 92ND & ranch Baxter Black returning to Red Bluff While I was in Tampa Bay, Florida, for the Cattle Industry Convention Baxter Black was in the trade show autographing his latest book, which is a hilarious tale of true love and saddlebronc riding featuring a zany cast of characters on a cross-country quest to make it to the National Finals Rodeo. ���Ride, Cowboy, Ride! 8 seconds ain���t that long.��� The cast of characters sounds like something Baxter Black would think up. Cooney Bedlam, a kinda good-lookin��� bull and saddle-bronc rider with the soul of a poet. Straight Line, Cooney���s travelin��� partCourtesy photo ner and wanna-be celebrity spokesperson. Baxter Black was autographing his latest book "Ride, Cowboy, Ride" Pica D���TroiT, the in the Cattle Industry Trade Show for Jean Barton. object of Cooney���s bungling affections and Prime tickets are $50, February I measured Members of the coma fine saddle-bronc rider mittee include Joyce choice tickets are $30 one tenth on the 8th and in her own right. Bundy, Linda Borror, and select are $25. a trace on the 20th when Turk Manniquin, Linda Walker, Linda Prime, choice and select others had a tornado and owner of Over the Top Durrer, Linda McCay, are USDA beef grades. hail. Athletic Cosmetics, and Jere Hale, We have had lots of *** Tammy his minions: Nova Chrisler, Renee Ewing, This year Tehama frost and North Wind, S k o s h a , Cathy Tobin, County Cattlemen and so rain is desperately c e l e b r i t y Jeanne Smith, their guests will enjoy needed. recruiting *** Jean Barton, the hospitality of a new agent, and File Today and tomorrow, Irene Fuller, ranch host and hostess, Blitzer, road J a c q u e l i n e Saturday, April 6 at the the District 1 California manager. Oui L e i n i n g e r , 46th annual Cattlemen���s High School Rodeo conOui Reese, the testants will be at Danielle Zane. Field Day. gorgeous, diaDave and Kathy Fer- Bobby Jones Arena in The meet bolical model and greet tick- guson on Evergreen Cottonwood for the plotting her ets are called Road in Cottonwood has their rodeo with the Jr. way to the top. Saturday���s Prime, with a invited the public to Division. And Lick r e c e p t i o n enjoy the day watching performance starts at 9 Davis, the 5:30-6:30 p.m. stock dog trials in the a.m. and Sunday will charming, at the I.O.O.F. morning, and after start at 8 a.m. Jean laconic cowboy There are 33 seniors building across lunch there will the poet who���s $1,000 Herman Daugh- and 21 juniors barrel the street. always eager to Linda Bor- erty Memorial working racing, 13 tie down ropoffer a friendly ror is TCCW cow horse, the all girl ers, and 1 junior, 5 steer word of advice. Beef Promo- branding, the three man wrestlers and 7 juniors A word of advice, tion chair and has calf branding and stock- chute doggin. 20 high don���t read this book if promised beef appetiz- mans challenge. To school breakaway ropyou are ill with the ers made by the cattle- compete you must be a ers, 14 junior girls, 10 ���bug��� that started with a women. Tehama Oaks member of TCCA, or a jr. boy breakaway ropsore throat, then head Winery will be pouring full time ranch employ- ers. congestion, and bron- their latest wine release, ee of a member. 12 bull riders, 3 sadchitis. I laughed so hard, and the Round Up The traditional ladies dle bronc riders and 2 I coughed and coughed. Saloon will be pouring weight guessing contest bareback riders. 10 Tehama County Cat- beer for the Prime ticket in the ���Darrell Conard junior boys steer riders. tleWomen are excited to holders. Big Steer��� with be held, 29 high school pole benbe bringing Baxter Linda Durrer and and the date on the tro- ders and 21 juniors. 16 Black to Red Bluff and friends will be decorat- phy changed to 2013. high school teams of the State Theatre on ing the Oddfellows hall Last year the field team ropers and 8 junior Tuesday night, April 16, in western spirit. day was cancelled due teams. as part of the 11 Days of 20 high school goat Tickets are now to the heavy rains in Round Up. tyers, 12 junior boy goat available at The Loft, March. The ranchers are tyers, and 15 junior The Gold Exchange in Red Bluff; Rabobank in secretly hoping it will girls. 8 junior ribbon Corning, Shasta Farm & be cancelled again this roping teams. 4 boy cutters, and 6 Equipment in Cotton- year due to the rain, wood and online at since we are in a girl cutters will be cutAll makes and models. ting at 7 a.m.Sunday at w w w. s t a t e t h e a t r e r e d - Drought. We perform dealer In December I mea- the Ferguson Ranch in bluff.com. recommened 30K, 60K, 90K Free sured 9.6 inches and Cottonwood. Salt Creek, 7 Mile admission. SERVICES AT LOWER PRICES Creek were flooding. Smog Check Jean Barton can be January had 7 tenths $ 95 NEW & USED at during bull sale for a reached starting at 25 + 8 certificate grand total of 9 tenths. jbarton2013@gmail.com. CD���s (MOST CARS & PICK-UPS) Special Orders Avail. 527-9841 ��� 195 S. Main St. Over 25 years of experience Car Stereo The KWIK Sales - Service Installation KUTS The North State���s premier supplier of stoves We make house calls! Family Hair Salon 226 So. Main St., Red Bluff ANY RETAIL 527-3735 off PRODUCT Barton Sierra Sound $ 25 STOVE JUNCTION BBQ PELLETS APRIL 19, 20, 21, 2013 20 % with any chemical service of $50 or more 2 Regular $ Haircut 1921 ~ 2013 00 off Reg. $13.95 Not good with other offers Expires 3/31/13 With coupon 1064 South Main St., Red Bluff ��� 529-3540 NEW START TIME FOR SATURDAY ROUNDUP EVENTS 2:30 PM Visit us at: www.redbluffroundup.com Visit us on facebook (530) 527-1000 RODEO 1-800-545-3500 AMERICA���S ORIGINAL EXTREME SPORT! Now in Stock! Popular customer request Serving Butte, Glenn & Tehama Counties Tues-Sat 9am-5pm ��� Closed Sun & Mon 22825 Antelope Blvd., Red Bluff 530-528-2221 ��� Fax 530-528-2229 www.thestovejunction.com